Social media is nothing new for many businesses now, and it’s even working in the B2B industry too. But a challenge that many businesses face when launching activity on social media platforms is understanding how frequently new content should be shared on various social media profiles.

1. How often do B2B company
social media profiles need
to be updated?
Copyright Deer Digital Ltd. 2012

2. 2012
How often Blog weekly/bi-weekly
should our
Company blogs are a great way to build a resource
hub for your customers and prospects, helping your
business gain greater visibility through search
engines with rich content. But how often should
company blogs be updated? We recommend to
company be develop an editorial calendar to help you plan
content in advance, easing the pressure of developing
fresh content.
Post new blogs weekly or bi-weekly in order to
blogging? avoid becoming stale. If you have more content
posting daily is great too, there’s no maximum limit
for blogging, just make sure you post at least several
times monthly to encourage users to come back.
Copyright Deer Digital Ltd. 2012

3. 2012
Daily
Twitter is a great way to drive traffic to your other
How often
should our
online properties and begin conversations with users
increasing engagement with your business. The
lifetime of a tweet can be as short as 2 minutes
depending on how many accounts your followers
company be
follow and therefore you need to update regularly in
order to reach your followers.
Post to Twitter daily to reach your users. A recent
study identified 4 tweets a day to be the optimum
tweeting?
level. Note: Don’t tweet all your messages in one
session each day, this can be seen as spam – space
out your tweets and test different posting patterns
and sticking to what works with your target audience.
Copyright Deer Digital Ltd. 2012

4. 2012
How often Weekly
should we
Facebook is a great platform to develop relationships
with users and show a more ‘human’ side to your
businesses. However, whilst we believe there is value
in business presence on Facebook, people primarily
use Facebook to connect with friends. Therefore, the
post updates frequency you should share content on Facebook is
less than other platforms.
Share updatesweekly on Facebook (status
updates, links, photos, videos, polls etc.)to connect
on Facebook? with your audience, without bombarding them
with information. Conversely, replying to comments
and questions is great, and do this as much as
possible to get closer to your audience.
Copyright Deer Digital Ltd. 2012

5. 2012
Weekly
How often
should we
LinkedIn is the professional social network.
Companies that use LinkedIn best not only have great
profiles showcasing their products and services, but
share content with this captive professional audience,
on a regular basis to extend the reach of their
share updates
messages.
Share updates on LinkedIn weekly to encourage
followers to learn more about your business.
Ensure that you check for responses as LinkedIn
on LinkedIn?
currently don’t send notifications when comments
are made on your posts.
Copyright Deer Digital Ltd. 2012

6. 2012
How often Min. monthly
should we Video is very influential online. Google own YouTube,
and it’s no great surprise that if you upload a video
rich with keywords, you can quickly be found online.
KISSmetrics report that consumers that view product
share videos
videos are 64-85% more likely to purchase, a
compelling reason to integrate video into your
marketing communications.
There is no limit to how much video is too much to
on YouTube?
share. However, for businesses starting out with
video as a communication tool begin by sticking to a
regular schedule and share videos on YouTube at
least monthly to keep drawing new visitors.
Copyright Deer Digital Ltd. 2012

7. 2012
Monthly
Like video, visual content such as presentations
How often
should we
shared through Slideshare can hugely increase your
brand’s visibility online. We recently shared niche
presentation on Social Media and the Energy Industry
and received 150 views in the first 24 hours. If you
share content
haven’t tried Slideshare, why not start now.
As with YouTube, there isn’t a limit to how much you
should share on Slideshare but for beginners we
recommend to plan content to share slideshares
on Slideshare?
monthly.
Copyright Deer Digital Ltd. 2012

8. 2012
How often do you share content on these social
networks? Do you agree with our recommendations
or have you found different patterns work?
Share your comments below or get in touch:
www.deerdigital.com
t: @deerdigital
f: www.facebook.com/deerdigital
Copyright Deer Digital Ltd. 2012