SlideShare une entreprise Scribd logo
1  sur  128
Télécharger pour lire hors ligne
Using Digital to get
the most from B2B
Exhibitions
July 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
1. Evolution of exhibitions
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
1. Evolution of exhibitions
2. Before, During and After the event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
1. Evolution of exhibitions
2. Before, During and After the event
3. So what?
Thursday, 1 August 2013
Evolution of exhibitions
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do delegates want to achieve?
(SOURCE: Center for Exhibition Research [CEIR ])
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do exhibitors want to achieve?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do exhibitors want to achieve?
PRODUCT AWARENESS
MEDIA EXPOSURE
MARKET RESEARCH
COMPETITOR INSIGHTS
INDUSTRY EXPOSURE
BRAND AWARENESS
APPOINTMENTS
CONTACT DETAILS
LEADS
SALES
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
But...how is performance measured?
Thursday, 1 August 2013
Before the exhibition
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Develop a strategy
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
Who are the target audience?
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
Who are the target audience?
How will you reach them?
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What about PR?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Grow awareness
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
✓ Offer a reason to visit your stand
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
✓ Offer a reason to visit your stand
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Content Marketing/SEO
LONG-TERM
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Paid Advertising + Landing Page
MID-TERM
Content Marketing/SEO
LONG-TERM
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Paid Advertising + Landing Page
MID-TERM
Paid Advertising
SHORT-TERM
Content Marketing/SEO
LONG-TERM
Thursday, 1 August 2013
!
✓
✓
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
2. Copy
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
2. Copy
3. Landing Page
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
Visitors
2. Copy
3. Landing Page
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 1: Homepage widget to coincide with current events
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
3. Access
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
3. Access
4. Contact
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
5. Agenda
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
5. Agenda
6. Taster Content
7. Branded Content
8. Targeted Content
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Organise your staff and
content
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Context
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Context
Manage
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
During the exhibition
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Grab attention with
product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
"So does everyone else
"Minimal engagement
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
Motion Technology
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Motion Technology
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Motion Technology
Hologram
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Motion Technology
Hologram
Gaming
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Touch
Motion Technology
Hologram
Gaming
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
#1. 3D
Visualisation
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
#1. 3D
Visualisation
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
#1. Motion
technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
#1. Motion
technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Encourage engagement
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Disseminate
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Continue the
conversation
Disseminate
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Continue the
conversation
Feed
results into
research
Disseminate
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Web App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Web App
Email App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Web App
Email App
Mobile App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Apps: Web example
Off-the-shelf example:
Tweetdeck
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works
with your data capture
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works
with your data capture
3. Participate in relevant
conversations
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works
with your data capture
3. Participate in relevant
conversations
4. Focus, track & respond
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
2. Instant notifications
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
2. Instant notifications
3. Quick reply: Continue
conversation
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Potentially small audience
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant Risk: expense
Potentially small audience
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant Risk: expense
Potentially small audience
Risk: negative brand experienceOpportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Get qualified leads
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Data capture: Dedicated application
Thursday, 1 August 2013
After the exhibition
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
But the work doesn’t end there...
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Measurable results
Thursday, 1 August 2013
So what?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Plan for before, during, and after
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Plan for before, during, and after
Nurture your leads
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Plan for before, during, and after
Nurture your leads
Measure
Thursday, 1 August 2013
Questions?
www.deerdigital.com
@deerdigital
Thursday, 1 August 2013

Contenu connexe

Similaire à Using Digital to get the most from B2B Exhibitions

DE_Software_Summit_AU
DE_Software_Summit_AUDE_Software_Summit_AU
DE_Software_Summit_AUJennifer Tsoy
 
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)Janice Fraser
 
"How we Think How we Act"
"How we Think How we Act""How we Think How we Act"
"How we Think How we Act"Designit
 
5 Step Guide to App Marketing
5 Step Guide to App Marketing5 Step Guide to App Marketing
5 Step Guide to App MarketingCodeNgo
 
Designing the Mobile Experience
Designing the Mobile Experience Designing the Mobile Experience
Designing the Mobile Experience Abstraction
 
Designing the Mobile Experience
Designing the Mobile ExperienceDesigning the Mobile Experience
Designing the Mobile ExperienceKaKi Law
 
Ahmet Akdağ, ACM | Agile Turkey Summit 2013
Ahmet Akdağ, ACM | Agile Turkey Summit 2013Ahmet Akdağ, ACM | Agile Turkey Summit 2013
Ahmet Akdağ, ACM | Agile Turkey Summit 2013Agile Turkey
 
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013Social media sharing for Vietnam Youth Entrepreneur (vye) 2013
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013Chandler Nguyen
 
Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...Merlien Institute
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
 
Summer training project
Summer training projectSummer training project
Summer training projectGURNOOR2110
 
Lifecycle of a Service Project (Part 1): Overview and Introduction
Lifecycle of a Service Project (Part 1): Overview and IntroductionLifecycle of a Service Project (Part 1): Overview and Introduction
Lifecycle of a Service Project (Part 1): Overview and IntroductionRotary International
 
How to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERP
How to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERPHow to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERP
How to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERPOdoo
 
Mobile marketing presentation
Mobile marketing presentationMobile marketing presentation
Mobile marketing presentationSaffire
 
Future of Voice - Introduction to Hypervoice
Future of Voice - Introduction to HypervoiceFuture of Voice - Introduction to Hypervoice
Future of Voice - Introduction to HypervoiceMartin Geddes
 
2013 Products Are Hard - Melbourne! Keynote Address
2013 Products Are Hard - Melbourne! Keynote Address2013 Products Are Hard - Melbourne! Keynote Address
2013 Products Are Hard - Melbourne! Keynote AddressJanice Fraser
 
ProductTank AMS Iskander Smit
ProductTank AMS Iskander SmitProductTank AMS Iskander Smit
ProductTank AMS Iskander SmitInfo.nl
 
Eight reasons why etapestry is the right donor database for your nonprofit
Eight reasons why etapestry is the right donor database for your nonprofitEight reasons why etapestry is the right donor database for your nonprofit
Eight reasons why etapestry is the right donor database for your nonprofitMichael Beahm
 

Similaire à Using Digital to get the most from B2B Exhibitions (20)

DE_Software_Summit_AU
DE_Software_Summit_AUDE_Software_Summit_AU
DE_Software_Summit_AU
 
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
 
"How we Think How we Act"
"How we Think How we Act""How we Think How we Act"
"How we Think How we Act"
 
5 Step Guide to App Marketing
5 Step Guide to App Marketing5 Step Guide to App Marketing
5 Step Guide to App Marketing
 
The Future of Social Business
The Future of Social BusinessThe Future of Social Business
The Future of Social Business
 
Designing the Mobile Experience
Designing the Mobile Experience Designing the Mobile Experience
Designing the Mobile Experience
 
Designing the Mobile Experience
Designing the Mobile ExperienceDesigning the Mobile Experience
Designing the Mobile Experience
 
Marketing in a Post-PC World
Marketing in a Post-PC WorldMarketing in a Post-PC World
Marketing in a Post-PC World
 
Ahmet Akdağ, ACM | Agile Turkey Summit 2013
Ahmet Akdağ, ACM | Agile Turkey Summit 2013Ahmet Akdağ, ACM | Agile Turkey Summit 2013
Ahmet Akdağ, ACM | Agile Turkey Summit 2013
 
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013Social media sharing for Vietnam Youth Entrepreneur (vye) 2013
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013
 
Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
 
Summer training project
Summer training projectSummer training project
Summer training project
 
Lifecycle of a Service Project (Part 1): Overview and Introduction
Lifecycle of a Service Project (Part 1): Overview and IntroductionLifecycle of a Service Project (Part 1): Overview and Introduction
Lifecycle of a Service Project (Part 1): Overview and Introduction
 
How to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERP
How to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERPHow to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERP
How to sell OpenERP out of-the-box vs implementation. Francois Pietquin, OpenERP
 
Mobile marketing presentation
Mobile marketing presentationMobile marketing presentation
Mobile marketing presentation
 
Future of Voice - Introduction to Hypervoice
Future of Voice - Introduction to HypervoiceFuture of Voice - Introduction to Hypervoice
Future of Voice - Introduction to Hypervoice
 
2013 Products Are Hard - Melbourne! Keynote Address
2013 Products Are Hard - Melbourne! Keynote Address2013 Products Are Hard - Melbourne! Keynote Address
2013 Products Are Hard - Melbourne! Keynote Address
 
ProductTank AMS Iskander Smit
ProductTank AMS Iskander SmitProductTank AMS Iskander Smit
ProductTank AMS Iskander Smit
 
Eight reasons why etapestry is the right donor database for your nonprofit
Eight reasons why etapestry is the right donor database for your nonprofitEight reasons why etapestry is the right donor database for your nonprofit
Eight reasons why etapestry is the right donor database for your nonprofit
 

Dernier

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 

Dernier (20)

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 

Using Digital to get the most from B2B Exhibitions

  • 1. Using Digital to get the most from B2B Exhibitions July 2013 Thursday, 1 August 2013
  • 2. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 3. 2013 Copyright DEER digital Ltd. 2013 1. Evolution of exhibitions Thursday, 1 August 2013
  • 4. 2013 Copyright DEER digital Ltd. 2013 1. Evolution of exhibitions 2. Before, During and After the event Thursday, 1 August 2013
  • 5. 2013 Copyright DEER digital Ltd. 2013 1. Evolution of exhibitions 2. Before, During and After the event 3. So what? Thursday, 1 August 2013
  • 7. 2013 Copyright DEER digital Ltd. 2013 What do delegates want to achieve? (SOURCE: Center for Exhibition Research [CEIR ]) Thursday, 1 August 2013
  • 8. 2013 Copyright DEER digital Ltd. 2013 What do exhibitors want to achieve? Thursday, 1 August 2013
  • 9. 2013 Copyright DEER digital Ltd. 2013 What do exhibitors want to achieve? PRODUCT AWARENESS MEDIA EXPOSURE MARKET RESEARCH COMPETITOR INSIGHTS INDUSTRY EXPOSURE BRAND AWARENESS APPOINTMENTS CONTACT DETAILS LEADS SALES Thursday, 1 August 2013
  • 10. 2013 Copyright DEER digital Ltd. 2013 But...how is performance measured? Thursday, 1 August 2013
  • 12. 2013 Copyright DEER digital Ltd. 2013 Develop a strategy Thursday, 1 August 2013
  • 13. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 14. 2013 Copyright DEER digital Ltd. 2013 How does this fit into your overall communication strategy? Thursday, 1 August 2013
  • 15. 2013 Copyright DEER digital Ltd. 2013 What do you want to achieve? How does this fit into your overall communication strategy? Thursday, 1 August 2013
  • 16. 2013 Copyright DEER digital Ltd. 2013 What do you want to achieve? Who are the target audience? How does this fit into your overall communication strategy? Thursday, 1 August 2013
  • 17. 2013 Copyright DEER digital Ltd. 2013 What do you want to achieve? Who are the target audience? How will you reach them? How does this fit into your overall communication strategy? Thursday, 1 August 2013
  • 18. 2013 Copyright DEER digital Ltd. 2013 What about PR? Thursday, 1 August 2013
  • 19. 2013 Copyright DEER digital Ltd. 2013 Grow awareness Thursday, 1 August 2013
  • 20. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 21. 2013 Copyright DEER digital Ltd. 2013 ✓ Reach existing audience Thursday, 1 August 2013
  • 22. 2013 Copyright DEER digital Ltd. 2013 ✓ Reach existing audience Thursday, 1 August 2013
  • 23. 2013 Copyright DEER digital Ltd. 2013 ✓ Reach existing audience ✓ Reach potential visitors Thursday, 1 August 2013
  • 24. 2013 Copyright DEER digital Ltd. 2013 ✓ Reach existing audience ✓ Reach potential visitors Thursday, 1 August 2013
  • 25. 2013 Copyright DEER digital Ltd. 2013 ✓ Reach existing audience ✓ Reach potential visitors ✓ Offer a reason to visit your stand Thursday, 1 August 2013
  • 26. 2013 Copyright DEER digital Ltd. 2013 ✓ Reach existing audience ✓ Reach potential visitors ✓ Offer a reason to visit your stand Thursday, 1 August 2013
  • 27. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 28. 2013 Copyright DEER digital Ltd. 2013 Content Marketing/SEO LONG-TERM Thursday, 1 August 2013
  • 29. 2013 Copyright DEER digital Ltd. 2013 Paid Advertising + Landing Page MID-TERM Content Marketing/SEO LONG-TERM Thursday, 1 August 2013
  • 30. 2013 Copyright DEER digital Ltd. 2013 Paid Advertising + Landing Page MID-TERM Paid Advertising SHORT-TERM Content Marketing/SEO LONG-TERM Thursday, 1 August 2013
  • 32. 2o13 Copyright Deer Digital Ltd. 2012 3 steps to Successful PPC Thursday, 1 August 2013
  • 33. 2o13 Copyright Deer Digital Ltd. 2012 3 steps to Successful PPC 1. Set up Thursday, 1 August 2013
  • 34. 2o13 Copyright Deer Digital Ltd. 2012 3 steps to Successful PPC 1. Set up 2. Copy Thursday, 1 August 2013
  • 35. 2o13 Copyright Deer Digital Ltd. 2012 3 steps to Successful PPC 1. Set up 2. Copy 3. Landing Page Thursday, 1 August 2013
  • 36. 2o13 Copyright Deer Digital Ltd. 2012 3 steps to Successful PPC 1. Set up Visitors 2. Copy 3. Landing Page Thursday, 1 August 2013
  • 37. 2013 Copyright DEER digital Ltd. 2013 Option 1: Homepage widget to coincide with current events Thursday, 1 August 2013
  • 38. 2013 Copyright DEER digital Ltd. 2013 Option 2: Use a current page as your event(s) landing page 2. 3. 4. 1. Thursday, 1 August 2013
  • 39. 2013 Copyright DEER digital Ltd. 2013 Option 2: Use a current page as your event(s) landing page 2. 3. 4. 1. 1. Promotion & Legacy Thursday, 1 August 2013
  • 40. 2013 Copyright DEER digital Ltd. 2013 Option 2: Use a current page as your event(s) landing page 2. 3. 4. 1. 1. Promotion & Legacy 2. Variety: Format & Type Thursday, 1 August 2013
  • 41. 2013 Copyright DEER digital Ltd. 2013 Option 2: Use a current page as your event(s) landing page 2. 3. 4. 1. 1. Promotion & Legacy 2. Variety: Format & Type 3. Access Thursday, 1 August 2013
  • 42. 2013 Copyright DEER digital Ltd. 2013 Option 2: Use a current page as your event(s) landing page 2. 3. 4. 1. 1. Promotion & Legacy 2. Variety: Format & Type 3. Access 4. Contact Thursday, 1 August 2013
  • 43. 2013 Copyright DEER digital Ltd. 2013 Option 3: Develop a dedicated event page 2.1. 8. 7. 6. 5. 4. 3. Thursday, 1 August 2013
  • 44. 2013 Copyright DEER digital Ltd. 2013 Option 3: Develop a dedicated event page 2.1. 8. 7. 6. 5. 4. 3. 1. Branding 2. Essential Information Thursday, 1 August 2013
  • 45. 2013 Copyright DEER digital Ltd. 2013 Option 3: Develop a dedicated event page 2.1. 8. 7. 6. 5. 4. 3. 1. Branding 2. Essential Information 3. Momentum, Intrigue 4. Social Thursday, 1 August 2013
  • 46. 2013 Copyright DEER digital Ltd. 2013 Option 3: Develop a dedicated event page 2.1. 8. 7. 6. 5. 4. 3. 1. Branding 2. Essential Information 3. Momentum, Intrigue 4. Social 5. Agenda Thursday, 1 August 2013
  • 47. 2013 Copyright DEER digital Ltd. 2013 Option 3: Develop a dedicated event page 2.1. 8. 7. 6. 5. 4. 3. 1. Branding 2. Essential Information 3. Momentum, Intrigue 4. Social 5. Agenda 6. Taster Content 7. Branded Content 8. Targeted Content Thursday, 1 August 2013
  • 48. 2013 Copyright DEER digital Ltd. 2013 Organise your staff and content Thursday, 1 August 2013
  • 49. 2013 Copyright DEER digital Ltd. 2013 OFF THE SHELF TOOL FEATURES Issue Solution Situation Thursday, 1 August 2013
  • 50. 2013 Copyright DEER digital Ltd. 2013 OFF THE SHELF TOOL FEATURES Issue 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 51. 2013 Copyright DEER digital Ltd. 2013 OFF THE SHELF TOOL FEATURES Issue Coordination: Staff & Content 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 52. 2013 Copyright DEER digital Ltd. 2013 OFF THE SHELF TOOL FEATURES Issue Coordination: Staff & Content Bespoke App 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 53. 2013 Copyright DEER digital Ltd. 2013 Inform/Arm OFF THE SHELF TOOL FEATURES Issue Coordination: Staff & Content Bespoke App 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 54. 2013 Copyright DEER digital Ltd. 2013 Connect Inform/Arm OFF THE SHELF TOOL FEATURES Issue Coordination: Staff & Content Bespoke App 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 55. 2013 Copyright DEER digital Ltd. 2013 Context Connect Inform/Arm OFF THE SHELF TOOL FEATURES Issue Coordination: Staff & Content Bespoke App 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 56. 2013 Copyright DEER digital Ltd. 2013 Context Manage Connect Inform/Arm OFF THE SHELF TOOL FEATURES Issue Coordination: Staff & Content Bespoke App 1000’s of looping global energy events Solution Situation Thursday, 1 August 2013
  • 58. 2013 Copyright DEER digital Ltd. 2013 Grab attention with product demos Thursday, 1 August 2013
  • 59. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd Issue Solution Situation Thursday, 1 August 2013
  • 60. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services Issue Solution Situation Thursday, 1 August 2013
  • 61. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services "So does everyone else "Minimal engagement Issue Solution Situation Thursday, 1 August 2013
  • 62. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services ✓Interactive product demos "So does everyone else "Minimal engagement Issue Solution Situation Thursday, 1 August 2013
  • 63. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services ✓Interactive product demos "So does everyone else "Minimal engagement Issue Solution Motion Technology Situation Thursday, 1 August 2013
  • 64. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services ✓Interactive product demos "So does everyone else "Minimal engagement Issue Solution 3D Animation Motion Technology Situation Thursday, 1 August 2013
  • 65. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services ✓Interactive product demos "So does everyone else "Minimal engagement Issue Solution 3D Animation Motion Technology Hologram Situation Thursday, 1 August 2013
  • 66. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services ✓Interactive product demos "So does everyone else "Minimal engagement Issue Solution 3D Animation Motion Technology Hologram Gaming Situation Thursday, 1 August 2013
  • 67. 2013 Copyright DEER digital Ltd. 2013 Showcase your strengths & stand out from the crowd You have a video demo of your products/services ✓Interactive product demos "So does everyone else "Minimal engagement Issue Solution 3D Animation Touch Motion Technology Hologram Gaming Situation Thursday, 1 August 2013
  • 68. 2013 Copyright DEER digital Ltd. 2013 Winners Board: Application of technology for product demos Thursday, 1 August 2013
  • 69. 2013 Copyright DEER digital Ltd. 2013 Winners Board: Application of technology for product demos #1. Integrated use of digital technologies Thursday, 1 August 2013
  • 70. 2013 Copyright DEER digital Ltd. 2013 Winners Board: Application of technology for product demos #1. Integrated use of digital technologies Thursday, 1 August 2013
  • 71. 2013 Copyright DEER digital Ltd. 2013 #1. Gaming Winners Board: Application of technology for product demos #1. Integrated use of digital technologies Thursday, 1 August 2013
  • 72. 2013 Copyright DEER digital Ltd. 2013 #1. Gaming Winners Board: Application of technology for product demos #1. Integrated use of digital technologies Thursday, 1 August 2013
  • 73. 2013 Copyright DEER digital Ltd. 2013 #1. Gaming #1. 3D Visualisation Winners Board: Application of technology for product demos #1. Integrated use of digital technologies Thursday, 1 August 2013
  • 74. 2013 Copyright DEER digital Ltd. 2013 #1. Gaming #1. 3D Visualisation Winners Board: Application of technology for product demos #1. Integrated use of digital technologies Thursday, 1 August 2013
  • 75. 2013 Copyright DEER digital Ltd. 2013 Winners Board: Application of technology for product demos Thursday, 1 August 2013
  • 76. 2013 Copyright DEER digital Ltd. 2013 #1. Touch technology Winners Board: Application of technology for product demos Thursday, 1 August 2013
  • 77. 2013 Copyright DEER digital Ltd. 2013 #1. Touch technology Winners Board: Application of technology for product demos Thursday, 1 August 2013
  • 78. 2013 Copyright DEER digital Ltd. 2013 #1. Touch technology #1. Motion technology Winners Board: Application of technology for product demos Thursday, 1 August 2013
  • 79. 2013 Copyright DEER digital Ltd. 2013 #1. Touch technology #1. Motion technology Winners Board: Application of technology for product demos Thursday, 1 August 2013
  • 80. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 81. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 82. 2013 Copyright DEER digital Ltd. 2013 Encourage engagement Thursday, 1 August 2013
  • 83. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Case Study: Deloitte: Innovation Live Thursday, 1 August 2013
  • 84. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Social campaign launched to promote Deloitte at World Economic Forum 2013. Case Study: Deloitte: Innovation Live Thursday, 1 August 2013
  • 85. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive Social campaign launched to promote Deloitte at World Economic Forum 2013. Case Study: Deloitte: Innovation Live Thursday, 1 August 2013
  • 86. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive Social campaign launched to promote Deloitte at World Economic Forum 2013. Bring social contributions to life Case Study: Deloitte: Innovation Live Thursday, 1 August 2013
  • 87. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive Social campaign launched to promote Deloitte at World Economic Forum 2013. Bring social contributions to life Case Study: Deloitte: Innovation Live Disseminate Thursday, 1 August 2013
  • 88. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive Social campaign launched to promote Deloitte at World Economic Forum 2013. Bring social contributions to life Case Study: Deloitte: Innovation Live Continue the conversation Disseminate Thursday, 1 August 2013
  • 89. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Social Media Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive Social campaign launched to promote Deloitte at World Economic Forum 2013. Bring social contributions to life Case Study: Deloitte: Innovation Live Continue the conversation Feed results into research Disseminate Thursday, 1 August 2013
  • 90. 2013 Copyright DEER digital Ltd. 2013 Immediate Communication: Apps Thursday, 1 August 2013
  • 91. 2013 Copyright DEER digital Ltd. 2013 There are 100s of apps which enable you to share content instantly Immediate Communication: Apps Thursday, 1 August 2013
  • 92. 2013 Copyright DEER digital Ltd. 2013 There are 100s of apps which enable you to share content instantly 3 Types of Apps suitable for use at Exhibitions Immediate Communication: Apps Thursday, 1 August 2013
  • 93. 2013 Copyright DEER digital Ltd. 2013 There are 100s of apps which enable you to share content instantly Web App 3 Types of Apps suitable for use at Exhibitions Immediate Communication: Apps Thursday, 1 August 2013
  • 94. 2013 Copyright DEER digital Ltd. 2013 There are 100s of apps which enable you to share content instantly Web App Email App 3 Types of Apps suitable for use at Exhibitions Immediate Communication: Apps Thursday, 1 August 2013
  • 95. 2013 Copyright DEER digital Ltd. 2013 There are 100s of apps which enable you to share content instantly Web App Email App Mobile App 3 Types of Apps suitable for use at Exhibitions Immediate Communication: Apps Thursday, 1 August 2013
  • 96. 2013 Copyright DEER digital Ltd. 2013 Apps: Web example Off-the-shelf example: Tweetdeck Thursday, 1 August 2013
  • 97. 2013 Copyright DEER digital Ltd. 2013 Apps: Web example Off-the-shelf example: Tweetdeck 1. Add social details of all potential business prior to event Thursday, 1 August 2013
  • 98. 2013 Copyright DEER digital Ltd. 2013 2. Develop an app which again works with your data capture Apps: Web example Off-the-shelf example: Tweetdeck 1. Add social details of all potential business prior to event Thursday, 1 August 2013
  • 99. 2013 Copyright DEER digital Ltd. 2013 2. Develop an app which again works with your data capture 3. Participate in relevant conversations Apps: Web example Off-the-shelf example: Tweetdeck 1. Add social details of all potential business prior to event Thursday, 1 August 2013
  • 100. 2013 Copyright DEER digital Ltd. 2013 2. Develop an app which again works with your data capture 3. Participate in relevant conversations 4. Focus, track & respond Apps: Web example Off-the-shelf example: Tweetdeck 1. Add social details of all potential business prior to event Thursday, 1 August 2013
  • 101. 2013 Copyright DEER digital Ltd. 2013 TextOff-the-shelf example: Airmail Apps: Email example Thursday, 1 August 2013
  • 102. 2013 Copyright DEER digital Ltd. 2013 TextOff-the-shelf example: Airmail 1. Send relevant message & content Apps: Email example Thursday, 1 August 2013
  • 103. 2013 Copyright DEER digital Ltd. 2013 TextOff-the-shelf example: Airmail 1. Send relevant message & content 2. Instant notifications Apps: Email example Thursday, 1 August 2013
  • 104. 2013 Copyright DEER digital Ltd. 2013 TextOff-the-shelf example: Airmail 1. Send relevant message & content 2. Instant notifications 3. Quick reply: Continue conversation Apps: Email example Thursday, 1 August 2013
  • 105. 2013 Copyright DEER digital Ltd. 2013 "✓ Apps: Mobile example Thursday, 1 August 2013
  • 106. 2013 Copyright DEER digital Ltd. 2013 " Strongest guarantee of delivery and access ✓ Apps: Mobile example Thursday, 1 August 2013
  • 107. 2013 Copyright DEER digital Ltd. 2013 " Timely & relevant Strongest guarantee of delivery and access ✓ Apps: Mobile example Thursday, 1 August 2013
  • 108. 2013 Copyright DEER digital Ltd. 2013 " Timely & relevant Opportunity to lead Strongest guarantee of delivery and access ✓ Apps: Mobile example Thursday, 1 August 2013
  • 109. 2013 Copyright DEER digital Ltd. 2013 " Timely & relevant Potentially small audience Opportunity to lead Strongest guarantee of delivery and access ✓ Apps: Mobile example Thursday, 1 August 2013
  • 110. 2013 Copyright DEER digital Ltd. 2013 " Timely & relevant Risk: expense Potentially small audience Opportunity to lead Strongest guarantee of delivery and access ✓ Apps: Mobile example Thursday, 1 August 2013
  • 111. 2013 Copyright DEER digital Ltd. 2013 " Timely & relevant Risk: expense Potentially small audience Risk: negative brand experienceOpportunity to lead Strongest guarantee of delivery and access ✓ Apps: Mobile example Thursday, 1 August 2013
  • 112. 2013 Copyright DEER digital Ltd. 2013 Get qualified leads Thursday, 1 August 2013
  • 113. 2013 Copyright DEER digital Ltd. 2013 Data capture: Dedicated application Thursday, 1 August 2013
  • 115. 2013 Copyright DEER digital Ltd. 2013 But the work doesn’t end there... Thursday, 1 August 2013
  • 116. 2013 Copyright DEER digital Ltd. 2013 Traditional Digital Thursday, 1 August 2013
  • 117. 2013 Copyright DEER digital Ltd. 2013 Traditional Digital Thursday, 1 August 2013
  • 118. 2013 Copyright DEER digital Ltd. 2013 Traditional Digital Thursday, 1 August 2013
  • 119. 2013 Copyright DEER digital Ltd. 2013 Traditional Digital Thursday, 1 August 2013
  • 120. 2013 Copyright DEER digital Ltd. 2013 Traditional Digital Thursday, 1 August 2013
  • 121. 2013 Copyright DEER digital Ltd. 2013 ✓ Measurable results Thursday, 1 August 2013
  • 122. So what? Thursday, 1 August 2013
  • 123. 2013 Copyright DEER digital Ltd. 2013 Thursday, 1 August 2013
  • 124. 2013 Copyright DEER digital Ltd. 2013 Have a strategy Thursday, 1 August 2013
  • 125. 2013 Copyright DEER digital Ltd. 2013 Have a strategy Plan for before, during, and after Thursday, 1 August 2013
  • 126. 2013 Copyright DEER digital Ltd. 2013 Have a strategy Plan for before, during, and after Nurture your leads Thursday, 1 August 2013
  • 127. 2013 Copyright DEER digital Ltd. 2013 Have a strategy Plan for before, during, and after Nurture your leads Measure Thursday, 1 August 2013