9. 2013
Copyright DEER digital Ltd. 2013
What do exhibitors want to achieve?
PRODUCT AWARENESS
MEDIA EXPOSURE
MARKET RESEARCH
COMPETITOR INSIGHTS
INDUSTRY EXPOSURE
BRAND AWARENESS
APPOINTMENTS
CONTACT DETAILS
LEADS
SALES
Thursday, 1 August 2013
14. 2013
Copyright DEER digital Ltd. 2013
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
15. 2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
16. 2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
Who are the target audience?
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
17. 2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
Who are the target audience?
How will you reach them?
How does this fit into your
overall communication strategy?
Thursday, 1 August 2013
23. 2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
Thursday, 1 August 2013
24. 2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
Thursday, 1 August 2013
25. 2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
✓ Offer a reason to visit your stand
Thursday, 1 August 2013
26. 2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
✓ Offer a reason to visit your stand
Thursday, 1 August 2013
35. 2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
2. Copy
3. Landing Page
Thursday, 1 August 2013
36. 2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
Visitors
2. Copy
3. Landing Page
Thursday, 1 August 2013
37. 2013
Copyright DEER digital Ltd. 2013
Option 1: Homepage widget to coincide with current events
Thursday, 1 August 2013
38. 2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
Thursday, 1 August 2013
39. 2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
Thursday, 1 August 2013
40. 2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
Thursday, 1 August 2013
41. 2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
3. Access
Thursday, 1 August 2013
42. 2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
3. Access
4. Contact
Thursday, 1 August 2013
43. 2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
Thursday, 1 August 2013
44. 2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
Thursday, 1 August 2013
45. 2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
Thursday, 1 August 2013
46. 2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
5. Agenda
Thursday, 1 August 2013
47. 2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page
2.1.
8.
7.
6.
5.
4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
5. Agenda
6. Taster Content
7. Branded Content
8. Targeted Content
Thursday, 1 August 2013
49. 2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Solution
Situation
Thursday, 1 August 2013
50. 2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
51. 2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
52. 2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
53. 2013
Copyright DEER digital Ltd. 2013
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
54. 2013
Copyright DEER digital Ltd. 2013
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
55. 2013
Copyright DEER digital Ltd. 2013
Context
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
56. 2013
Copyright DEER digital Ltd. 2013
Context
Manage
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
59. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
Issue
Solution
Situation
Thursday, 1 August 2013
60. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
Issue
Solution
Situation
Thursday, 1 August 2013
61. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
"So does everyone else
"Minimal engagement
Issue
Solution
Situation
Thursday, 1 August 2013
62. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
Situation
Thursday, 1 August 2013
63. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
Motion Technology
Situation
Thursday, 1 August 2013
64. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Motion Technology
Situation
Thursday, 1 August 2013
65. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Motion Technology
Hologram
Situation
Thursday, 1 August 2013
66. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Motion Technology
Hologram
Gaming
Situation
Thursday, 1 August 2013
67. 2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your
products/services
✓Interactive product demos
"So does everyone else
"Minimal engagement
Issue
Solution
3D Animation
Touch
Motion Technology
Hologram
Gaming
Situation
Thursday, 1 August 2013
68. 2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
69. 2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
70. 2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
71. 2013
Copyright DEER digital Ltd. 2013
#1. Gaming
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
72. 2013
Copyright DEER digital Ltd. 2013
#1. Gaming
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
73. 2013
Copyright DEER digital Ltd. 2013
#1. Gaming
#1. 3D
Visualisation
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
74. 2013
Copyright DEER digital Ltd. 2013
#1. Gaming
#1. 3D
Visualisation
Winners Board: Application of technology for product demos
#1. Integrated use of
digital technologies
Thursday, 1 August 2013
75. 2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
76. 2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
77. 2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
78. 2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
#1. Motion
technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
79. 2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
#1. Motion
technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
83. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
84. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
85. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
86. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
87. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Disseminate
Thursday, 1 August 2013
88. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Continue the
conversation
Disseminate
Thursday, 1 August 2013
89. 2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using
hashtag #InnovationLive
Social campaign launched to promote Deloitte at
World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Continue the
conversation
Feed
results into
research
Disseminate
Thursday, 1 August 2013
91. 2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Immediate Communication: Apps
Thursday, 1 August 2013
92. 2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
93. 2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Web App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
94. 2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Web App
Email App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
95. 2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content
instantly
Web App
Email App
Mobile App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
96. 2013
Copyright DEER digital Ltd. 2013
Apps: Web example
Off-the-shelf example:
Tweetdeck
Thursday, 1 August 2013
97. 2013
Copyright DEER digital Ltd. 2013
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
98. 2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works
with your data capture
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
99. 2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works
with your data capture
3. Participate in relevant
conversations
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
100. 2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works
with your data capture
3. Participate in relevant
conversations
4. Focus, track & respond
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential
business prior to event
Thursday, 1 August 2013
101. 2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
Apps: Email example
Thursday, 1 August 2013
102. 2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
Apps: Email example
Thursday, 1 August 2013
103. 2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
2. Instant notifications
Apps: Email example
Thursday, 1 August 2013
106. 2013
Copyright DEER digital Ltd. 2013
"
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
107. 2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
108. 2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
109. 2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Potentially small audience
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
110. 2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant Risk: expense
Potentially small audience
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
111. 2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant Risk: expense
Potentially small audience
Risk: negative brand experienceOpportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013