Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
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These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
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Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
- 1. Cutting Edge Marketing - BYOD Awesome Apps and Cool Tools 2014 Jodi L. Rudick, MAS Go to www.littleredsbigideas.typepad.com to download a complete list of resources discussed in this session
- 2. A few notes before we begin… Jodi Speak Feel free to play on your own device PowerPoint Screen Shots online along with lots of other resources at my blog Screen Shots will give overview of site Note those sites you want to visit online ◦ Today or Tonite ◦ Later (When?) You will be familiar with some of the apps This presentation feature Marketing Communications Apps ◦ Many Other Awesome Apps Sessions ◦ Social Media Marketing Overview Only You will feel overwhelmed Take breaks as you need them LET’S GO1
- 4. In Plain English – You Tube Videos
- 5. Let’s Jump Right In…
- 6. ACA
- 7. Mona Lisa – Tagxedo Style
- 8. Tualatin Hills Parks and Recreation District Goes Tagxedo www.thprd.org
- 9. Change Shapes and Colors
- 11. Meetup Find, Create and Attract Groups
- 12. Meetup Search: Golf, 92010
- 14. Customer Review Sites Because what you DON’T know can hurt you!
- 16. Customer Review Sites Who are “Reviewers”? Reviewer Demographics Reviewers are your citizens/patrons/ taxpayers/visitors. Reviewers are human beings with (sometimes unpredictable) feelings and sensitivities. Reviewers are vocal and opinionated Reviews as a hobby.
- 17. FourSquare and Facebook Places Check in, Connect with Others
- 18. Yelp: Real Reviews You Must Review
- 20. 7 Terrific Ways to Use Social Media for Instant Feedback Monitor brand mentions Host Focus Groups Online surveys and polls Collect product feedback Ask industry experts Develop personas Source blog content
- 21. News and Links- 140 Characters at a Time (Facebook Users: It’s like status update)
- 22. Tweet Deck
- 23. LinkedIn – Post your “profile” Connect PROFESSIONALLY
- 24. Group Functions Discuss Problems Find solutions Soft sell Build relationships Share Ideas Search for Jobs Find Talent Just like in REAL life
- 25. FaceBook I want FaceBook to be what the telephone once was. Everyone will use it. Everyone will need it. – Mark Zuckerberg, Facebook Founder, Newsweek Magazine
- 26. Promote Events in REAL Time
- 27. Find, Connect and Support Your Target Audience
- 29. Monitor Opinions, Discussions and Gather Input
- 30. Why comment Announce related activities Goodwill ◦ Connect ◦ Congratulate Express thanks Show compassion Offer help ◦ Share ideas ◦ Sell a solution ◦ Don’t SPAM
- 31. ShortStack – Take Social Media to the Next Level
- 34. ShortStack Tips, Tricks and Ideas
- 36. Edmodo Who could you or your staff use Edmodo?
- 37. What do your “customers” have in common? There’s a “group” for that active minnesota moms
- 38. Parents Connect Blog (Web Log)
- 42. Social Mention
- 44. Marketing Planning Tools Marketmybiz
- 46. Email Marketing – Mail Chimp
- 47. Constant Contact – Integrated Marketing
- 48. DudaMobile.com Covert Websites to Mobile in a Flash
- 49. Turn your website into a…
- 50. Mobile App in Seconds!
- 53. What do you want and need to know from your customers?
- 54. Survey Tools and Terms Online Survey Options Define Survey Questions Online Interface Distribution Links Randomization Flexible survey look and feel. Skip logic. Piping. Randomization. Website integration. Data analysis. Survey Monkey Zoomerang SurveyGizmo PollDaddy Integrated Options ◦ Constant Contact - Options to integrate newsletters, emails, events, survey s ◦ FormSite - Website integration Moodle (www.moodle.org) Allows tests and surveys Polls Everywhere Opiniator Textizen FREE Survey Tools with inexpensive Upgrade Options Overview of the options www.idealware.org/articles/fgt_online_surveys.php
- 55. What do you Need to Know? Common Park and Recreation Surveys Who ◦ Demographics Age Gender Education Military Service Family Make-up Generational ◦ Is making buying decisions? When? Where? Why? How? General Event Feedback Conference Feedback Class/Program Feedback Education Feedback Employee Engagement Volunteer Organization Environmental Issues Customer Satisfaction Website Feedback Mobile or Cell Phone and App Use
- 56. Polls Everywhere
- 57. Survey Monkey
- 58. Opiniator
- 60. Duolingo
- 61. Double Tree Example Ask people in your social network to share their opinions on a critical issue through a survey or poll. Check out how DoubleTree is improving its service offerings (and its fan base and social media engagement while they're at it) by asking its social community to complete a short survey. The company starts by tweeting a link to the survey with its hashtag, #LittleThings. It's aPromoted Tweet, which shows DoubleTree cares enough to spend money on getting the public's feedback. Also notice how many retweets it has already received as people share the survey with their friends. The link takes you to DoubleTree's Facebook page, where you're asked to Like the page to complete the survey. And you know what? I'm just opinionated enough to do it. Once the survey is complete, DoubleTree does two smart things. First, they say "thank you" -- in really, really big letters. Second, they show a live tweet stream of the #LittleThings hashtag and invite you to join the discussion back on Twitter.
- 62. Thank, appreciate and Listen
- 63. Storytelling Tools Graphics and Presentations Assistance
- 64. Videoliceous
- 66. iBooks Author (Mac Only)
- 67. Present.me How Could You Use Present.me?
- 68. Slideshar e
- 69. Prezi – PowerPoint on Steroids!
- 70. Animoto – Upload pics and a movie is created
- 71. Logo Maker
- 72. Wordle – Graphic Design Wizard to Look Like a Pro
- 73. Wordle Words Minnesota~Department~of~Natural~Resources Hunt Minnesota~Department~of~Natural~Resources Trap Minnesota~Department~of~Natural~Resources Nature, wildlife~viewing & birding Minnesota~Department~of~Natural~Resources Snowmobile Minnesota~Department~of~Natural~Resources Swimming Minnesota~Department~of~Natural~Resources Explore Bike Discover Connect Boat Explore Camp Discover Canoe Connect kayak Camp Cross-country~ski Listen Learn Explore Fish Geocache Discover Geology Connect Hike Explore Hike Discover Dream Connect Stargaze Camp Horseback~ride Listen Learn
- 76. Or this…
- 77. How about this?
- 78. Tagxedo – Word Clouds to Knock Your Socks off!
- 79. Smore.com
- 81. Poster My Wall
- 82. Free Certificate Maker Certificate Street
- 84. Free Play Music for Non-profit Use
- 86. Now What? Review the sites that excite you most Dedicate time in your calendar to explore these sights (away from your emails and phone) Share your favorite sites with others Attend FREE online webinars to learn more about emerging sites (Fill out the form or turn in a business card for an invitation) Be patient with yourself!
- 87. Communication Tools Engagement Interaction Response Polling Feedback Collaboration
- 88. Mentimeter.co m
- 89. scrible.com
- 90. How scrible.com works How Could You Use scrible.com?
- 91. Spea kPip e
- 92. Simple Meet Me List 3 Ways You might use Simple Meet Me?
- 93. Remind 101
- 94. Remind 101
- 96. QR Stuff
- 97. QR Voice
- 98. QR Code Resources QR Code Brainstorm List 5 Ways You Can Use QR Codes at your agency?
- 101. TED Explored
- 102. One of my favorite videos…
- 103. Course Hero
- 104. Course Hero – Intro to Marketing
- 105. How Could You Use Course Hero?
- 107. Coursera – FREE College Level Courses
- 110. Screenr
- 111. Skitch
- 112. The PE Geek
- 113. Do you YouTube? Find YouTube Contests Step1 Log on to the YouTube home page (see the Resources section below). Step2 Click the 'Community' tab. Step3 Find the 'Contests' heading. Step4 Scroll through the list of contests. . Participate in YouTube Contests Step1 Click on an individual contest that looks appealing, or hit 'See More Contests' for the full available listings. Step2 Scroll down to the 'About This Contest' heading. Here, you'll find contest details such as duration, prizes and the detailed contest theme. Read the contest rules. Step3 Click on submitted videos to see what others have already done. If a contest is open for voting, you can vote on any of the posted videos. Step4 Upload your own videos to the contest. Click the 'Upload Videos' text link to get started
- 114. Montgomery County Parks YouTube Contest http://www.mc-mncppc.org/Parks/events/starsearch/
- 117. Marshall Recreation Center Staff Orientation Jeopardy Quiz
- 118. Productivity Tools
- 119. Springpad
- 120. Social Bookmarking
- 123. Those Librarians – One step ahead of “us”
- 124. Wikis
- 126. So easy – even a kid can do it!
- 127. Evernote
- 129. Collaboration Tools
Editor's Notes
- 1. Marketing Plan Premier This comprehensive iPad app is both a fill-in-the-blank tool and a mini-marketing text book.Marketing Plan Premier relies heavily on the idea that all good businesses provide a solution to a consumer problem. The initial steps involve defining that problem and how your product solves it.From there, the app helps you analyze your competitors, determine your target market and come up with a price. Finally, the app briefly runs you through options for advertising.Related: A Data-Driven Reality Check for Your Marketing BudgetOnce you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. You can export the finished Word document by email or through Dropbox.Price: $9.992. Marketing Plan App If you don't need a lot of guidance, Marketing Plan App can get you similar results in less time. The app is available for iOS and Android, and it's formatted to work with the smaller, mobile phone screen.This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. After you fill in the blanks, save the document as a PDF or Word doc, then email to export or print straight from your device.Price: $9.99 for iOS, $7.99 for Android.Related: Writing a Business Plan? Don't Forget About Marketing3. MarketMyBizThis marketing plan app comes from a very unusual source: the government of Australia. MarketMyBiz is a beautifully designed app for the iPad or Android tablets. It isn't as wide-ranging as Marketing Plan App, but the navigation structure is intuitive and you won't get bogged down in boxes as you move from page to page.This app also includes a section that helps you discover your weaknesses and helps you create a plan to address each one.When you're finished, MarketMyBiz compiles your answers into one, simple report that you can print from the tablet or email as a PDF.Price: Free
- 1. Marketing Plan Premier This comprehensive iPad app is both a fill-in-the-blank tool and a mini-marketing text book.Marketing Plan Premier relies heavily on the idea that all good businesses provide a solution to a consumer problem. The initial steps involve defining that problem and how your product solves it.From there, the app helps you analyze your competitors, determine your target market and come up with a price. Finally, the app briefly runs you through options for advertising.Related: A Data-Driven Reality Check for Your Marketing BudgetOnce you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. You can export the finished Word document by email or through Dropbox.Price: $9.992. Marketing Plan App If you don't need a lot of guidance, Marketing Plan App can get you similar results in less time. The app is available for iOS and Android, and it's formatted to work with the smaller, mobile phone screen.This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. After you fill in the blanks, save the document as a PDF or Word doc, then email to export or print straight from your device.Price: $9.99 for iOS, $7.99 for Android.Related: Writing a Business Plan? Don't Forget About Marketing3. MarketMyBizThis marketing plan app comes from a very unusual source: the government of Australia. MarketMyBiz is a beautifully designed app for the iPad or Android tablets. It isn't as wide-ranging as Marketing Plan App, but the navigation structure is intuitive and you won't get bogged down in boxes as you move from page to page.This app also includes a section that helps you discover your weaknesses and helps you create a plan to address each one.When you're finished, MarketMyBiz compiles your answers into one, simple report that you can print from the tablet or email as a PDF.Price: Free
- Define Survey QuestionsOnline InterfaceDistributionLinksRandomizationFlexible survey look and feel. A survey that has prominent branding for a survey tool rather than your organization can be off-putting to constituents and decrease your response rate. A package that allows you to update colors, font and header graphics can help you match a survey to your website or organizational branding.Skip logic. As you design more complex surveys, it’s often useful to let respondents skip a whole section of questions that don’t apply to them. Survey skip logic lets you define, for instance, that those who answer “no” to question 10 should skip to question 15.Piping. Piping allows you to pull answers from one part of a survey into another. For instance, if someone says in one question that they live in New York City, you can then ask them in a follow-up, “What’s the best thing about living in New York City,” filling in the name of the city from the previous question. More sophisticated packages allow you to combine skip logic and piping to customize surveys even further.Randomization. The order of a set of questions, or the set of answers to a given question, can often affect survey responses and thus the quality of your data. Features that automatically randomize the order of particular questions or answers will help avoid this issue.Website integration. While many packages create surveys in their own web page, some let you embed them into your existing website. This can be a particularly useful way to do quick, one-question surveys (called polls), or to gather opinions from web visitors in a longer survey.Data analysis. One of the primary differentiators between inexpensive packages and their more expensive counterparts is their ability to help you to analyze the data and understand the meaning behind the results. Most packages provide simple reports summarizing the answers to each question, and many will let you download them into Excel or another tool for further analysis. More advanced packages allow cross-tabulation to see the data relationships between different sets of questions, or complex statistical analysis.Overview of the options - www.idealware.org/articles/fgt_online_surveys.php
- When it comes time to write your phone survey, a SurveyMonkey template – written by professional survey methodologists – can make it easy to use effective survey questions. Try these templates if you want help writing unbiased questions that will get more accurate results:Registered to Vote? Find out if your citizenry is registered to vote, and use this data to organize convenient neighborhood-based voter registration days.Demographics. Use a series of surveys to determine the demographics of the people your government represents, including long and short demographics surveys, Education Demographics, Military Service andGovernment Support surveys. Use respondents’ feedback to better understand which programs and investments will best serve them over both the short and long term.General Event Feedback. Did your organization recently host a fundraiser? Was it successful – and would attendees enjoy more events like it? Get feedback about fundraisers, or modify this survey for other events.Environmental Issues. As extreme weather regularly makes the front-page news, concern about environmental issues is top of mind for many. Survey your community to get their thoughts about environmental issues and to open a channel for collectively solving for them.Customer Satisfaction. How do your customers and clients feel about your products, services, and customer service experiences? Reach them through automated phone surveys to ask for their feedback.Website Feedback. Assess the effectiveness of your Website and discover whether visitors are finding what they’re looking for.Mobile or Cell Phone and App Use. Learn more about your target audience’s mobile phone and app use. If they use the Internet or Web applications, do they use them on mobile or cell phones? Are your audiences big smart phone users, and frequent consumers of new applications? How often do they use their phones to access their online social networks? Are they inclined to buy apps often, and if so, what kind of apps? Use this feedback to decide if your organization should develop and offer a mobile app too.If you find a template that interests you, keep a copy of it handy when you write your survey.Create surveys and polls that are fun, while providing you with useful feedback.Government and Public Administration. Survey citizens for feedback about government services and opinions on community issues and priorities, and to raise public awareness about civic forums and activities.Political Research. Run tracking polls, horse race polls, message testing surveys, and quick polls on hot-button issues for political campaigns and consulting.Conference Feedback. Provide a dial-in number, and ask attendees to call in to give their feedback after a conference session. Make participation open to all, and eliminate paper forms and manual tabulation.Education Feedback. Call parents for quick feedback on teacher performance. Use phone polls to run quizzes in class and get results in real time.Employee Engagement. Survey employees across your organization for ideas to improve services, increase engagement, and improve retention.Volunteer Organization. Run polls to mobilize volunteers, collect RSVPs for events, and to gather data from the field.