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How To Make a Holiday Guide For Your Blog
1. So You Want to
Make a Holiday
Guide?
BY: CRYSTAL GREEN FROM TIDBITS OF EXPERIENCE
HTTP://WWW.TIDBITSOFEXPERIENCE.COM
2. First Things First
Figure out your plan of action
How are you going to layout your guide?
Is it going to be one page with links back to the product reviews?
Is it going to be a bunch of blog posts for each category?
How are you going to handle giveaways?
3. Landing Page Setup
The Landing Page Setup is where you create a page dedicated as
your Holiday Guide.
You’ll have pretty pictures for each category leading back to posts
related to that topic.
You can even put links underneath each picture (like you would in a
post) leading back to the reviews you’ve done.
I would also suggest you have a giveaway section too with a link to all
of your holiday giveaways your hosting.
To ME this is your best option because you’re going to create more
pageviews by going this route.
4. Blog Posts Featuring Categories A
Part of a Holiday Guide
I created a bunch of blog posts based off the topics I covered on
my blog.
You can view them here:
http://www.tidbitsofexperience.com/?s=holiday+guide
This was effective, but I do feel that a Landing Page option is better.
5. What Do You Need To Do Once
You Decide Your Plan?
Now that you know which of the two methods you want to take,
you need to sit down and determine which companies you want to
work with.
If you’re a beginner blogger (start with small companies.) Even
check with some of your local Mom and Pop stores (I still
recommend this for veteran bloggers!)
Round up your list of PR contact names and emails that you want to
feature on your blog. I’d recommend you get at least 20 per topic
you want to cover.
(If you get all 20 per topic to actually say yes, then you’ve got a skill I
need to learn!)
7. You’ve Got the PR
Information…Now what?
Sell YOUR idea to them.
As bloggers, we are creative creatures in our
own way. So, get creative how would YOU
want to see this product advertised. What
would make you want to buy it?
Take that answer and make an advertisement in your mind. ONLY
give the company a SMALL and I do MEAN SMALL glimpse overview
of your idea.
DON’T GIVE THEM THE MILK FREE.
8. An Example Pitch
Dear Mr. PR Representative,
I am a professional blogger who is a homeschooling wife and mom to three kids who
absolutely loves your products. We already own many of your Lego video games and
products. This year for my holiday gift guide I would like to feature LEGO in it. I have
already come up with some ideas of how I would like to feature in it a blog post and
video.
As a mother, I know how often LEGOs can be left out across floors across many homes. I
want to showcase ways in which kids can play with them, but yet still keep them off the
floors. Plus I want to feature your latest and greatest LEGO sets you have on the market
that you’re trying to get more exposure for this holiday season while I’m doing that.
I currently have a wide following of ….
I look forward to working with you throughout the holiday season this year. Thank you for
your time and consideration. I can be reached at your email address and phone
number.
-Crystal
9. Your Signature
Make sure you’re using your signature portion of your email
account:
-Crystal
Insert picture
Crystal Green Professional Blogger Tidbits of Experience
Product Reviewer/Sponsored Post Writer 3 Boys and a Dog
Tel: 803-347-5177 | Mobile: 803-347-5177
Facebook, Twitter, Pinterest, Google+
10. Make Sure You Do
Make sure your reviews are done when you say you’re going to do
them.
Take pictures of the products. If you can do it while they are being
used. If you can make a video do that too.
Write the truth about the products. Consumers want the good, the
bad, and the ugly!
Schedule social media a few times even after the post has gone
live. Include company’s information in those posts (i.e. @Sony, link to
Sony page on FB..Etc...)
TURN IN LINKS to company as soon as post is live.