2. Gap Analysis definition.
• A gap analysis is a method of assessing the differences in between
expected and actual.
• "Gap" analysis involves analyzing current market offering to assess
the extent to which they meet customer demands.

3. Product
• A good, object created as a result of a process and serves a need or
satisfies a want.
• Our Product is Apparel

4. Factors influencing product
• Product characteristics
• Visual merchandise
• Logistics
• Marketing

5. Product life cycle at a retail store
• Procurement
• Logistics/warehouse
• Visual merchandising
• Marketing
• Sales
• Depreciation of stock
• Mark downs
• Disposal and Out bound logistics

8. Understanding Product
Product characteristics
• Sizes
• Fit
• Trends
• Designs
• Colours

9. Mind map

11. logistics
• Inventory control
• In transit
• Outbound
• Depreciation if stocks

12. Visual Merchandising
• Colour Blocking
• Product Detailing
• Show window
• planogram
• Trends

18. Research to find out Trends
Live project to understand
• Trends
• Marketing efforts
• Competitive analysis
• Catchment area analysis

19. Possible Gaps
• Availability of required brands.
• Availability of Stock
• Availability of appropriate patterns and styles.
• Availability of right sizes
• Quality of product.
• Perceived value of product.
• Availability of fresh fashion

20. Questionnaire

21. Analysing gaps
• Only 18% believed they come to central for fresh fashion. ( GAP )
• Only 10% believed central extremely often have what they wanted.
( GAP)
• Only 6% people think the prices at central are extremely Fair ( Possibility
of GAP ) ( Improving Service standards )

22. Challenges faced
• The bottom level staff could not implement the policies and strategies
made as they did not understand its importance.

23. Conclusion
• Fashion changes are very fast , it should be updated on regular basis.
• By improving service standards they can increase the perceived value of
product.
• Training to front level staff and upgradation sessions to mid level staff
are suggested.