Talk to members of The Wholesale Beer & Wine Association of Ohio on digital marketing for distributors. Presentation took place in Columbus, Ohio on September 15, 2011 at their annual conference

1. Creating
Connections
Through Digital
Marketing

2. What’s
digital
marketing, really?
2

3. Digital isn’t shiny objects

5. Digital is about connecting
with guys and their buddies
anytime, anywhere
5

6. Four Ways to Connect:
Social Media
Location Based Services
Mobile
QR Codes
6

7. use social media as part
91% of their marketing mix

8. social media’s
unprecedented 750 Million Users
50% log in daily
growth
200 Million Users
95 million tweets per day
20 Million Users
In just 2 months
10 Million Users
3 Million Check-Ins Per Day

9. Most Popular
Liquor Brand
on Facebook

11. Bars & Restaurants are one of the
most popular check-in locations

13. 40% of U.S. mobile users regularly
browse the internet on their phone
Mobile web traffic will
surpass PC traffic by 2013
12.5% of all e-commerce transactions
occur on the mobile phone

15. 14 million Americans
scanned QR Codes in
June 2011
More than half of the
QR Code scanners are
18 – 34 years old

16. Scan This Get This
“These QR codes are a great way for people to learn more
about Ranger and New Belgium events happening near them.
It’s so simple – just scan and, voilà, Ranger comes to life.”

17. A few ideas for digital
marketing in wholesale
beer and wine
17

18. Courtesy of the Miami Ad School
http://vimeo.com/27276017

19. Use Social Media to
share local specials

20. Offer sponsored
rewards on Fourquare

21. Be the source of what’s
happening in your city

22. Some people care about
getting their favorite beer

23. While some care about
other things at a bar

24. Use QR Codes for
local promotions

25. Create national
promotions with
a local flavor

26. Encourage your
brand partners to
create local content

27. Thank you
Dave.Knox@RockfishInterative.com
Photo by AustinKaseman