1. Build your Brand Build your
Business Build your Legacy Build
your Brand Build your Business Build
your Legacy Build your Brand Build
your Business Build your Legacy
Build your Brand Build your Business
Build your Legacy Build your Brand
Build your Business Build your
legacy
1

2. 2

3. Build your Brand Build your
Business Build your Legacy Build
your Brand Build your Business Build
your Legacy Build your Brand Build
your Business Build your Legacy
Build your Brand Build your Business
Build your Legacy Build your Brand
Build your Business Build your
legacy
3

4. 4

5. Branding is NOT a name.
Branding is NOT a logo.
Branding is an identity.
Branding is NOT a tagline.
Branding is NOT a website.
Your Brand is yourcompany is
It is the way that a Reputation
Branding is NOT a color scheme
thought of by customers.
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6. • How does sponsoring little league teams increase sales?
• Why do we tend to do what others do?
• Why do we do things we have committed to even if the situation changes?
• Why am I less likely to buy from a New Jersey Salesman?
• Why do we care if 7 out of 10 Dentists recommend Crest?
• Why doesn’t Apple make more iPhones?
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7. Reciprocity
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9. Social Proof
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11. Commitment
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13. Liking
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15. Authority/Expertise
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17. Scarcity
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19. Build your Brand Build your
Business Build your Legacy Build
your Brand Build your Business Build
your Legacy Build your Brand Build
your Business Build your Legacy
Build your Brand Build your Business
Build your Legacy Build your Brand
Build your Business Build your
legacy
19

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21. 21

22. 22

23. 23

24. 24

25. 25

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28. 28

29. 29

30. •Recognize that when your segment appears stable
and homogenous changes are eminent.(Chaos
theory - Sensitive dependence on initial conditions)
•Recognize when something happens that might
change the landscape and thus the way we do
business. (Or be the predator)
•Recognize the anomaly that is better equipped to
deal with a recent change, emulate or evolve. (King
snake)
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31. Build your Brand Build your
Business Build your Legacy Build
your Brand Build your Business Build
your Legacy Build your Brand Build
your Business Build your Legacy
Build your Brand Build your Business
Build your Legacy Build your Brand
Build your Business Build your
Legacy
31

32. If 100 years from now a Career History Bomb
explodes erasing all information regarding for-
profit work...
What will the world know about you?
32

33. Seed
Seedling
Juvenile
Fruit!!
Adult
Flower Death
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34. Build your Brand Build your
Business Build your Legacy Build
your Brand Build your Business Build
your Legacy Build your Brand Build
your Business Build your Legacy
Build your Brand Build your Business
Build your Legacy Build your Brand
Build your Business Build your
Legacy
34