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WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER BEHAVIOR?
WHY Do We Make Choices We Make? Heraclitus’ foresees Email’s evolution 1972 1980’s According to Psychoanalytic theory,  everything we do , every thought we have, and every emotion we experience  has one of two goals : to  help us survive  or to  prevent our destruction . 
The Three Constants for Driving Success Heraclitus’ foresees Email’s evolution 1972 1980’s ,[object Object],[object Object],[object Object],[object Object]
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Controlling Your Messaging
Use Relevant and Content Driven Email To Bring them Back In To Your Experience
Use Email To Drive Subscriptions - Smartly
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