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March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
 
Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
Welcome To MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 1 MySpace Internal,
Social Portal Social Media Portal
 
As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
“ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
MySpace is about discovering people .
 
1 million views in the first day after launch
MySpace is the #1 most viewed site for moms 18+.
MySpace bridges connections that would otherwise be difficult to impossible.
MySpace is about discovering culture .
MySpace Journal fostered citizen reporting through a MySpace lens
Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
OTX Research for Twilight during week of release
MySpace is about discovering content .
1 billion streams in the first 48 hours after launch
 
 
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Mysapce Digiday Social

  • 1. March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
  • 2.  
  • 3. Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
  • 4. 130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
  • 5.
  • 6. Social Portal Social Media Portal
  • 7.  
  • 8. As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
  • 9. “ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
  • 10. MySpace is about discovering people .
  • 11.  
  • 12. 1 million views in the first day after launch
  • 13. MySpace is the #1 most viewed site for moms 18+.
  • 14. MySpace bridges connections that would otherwise be difficult to impossible.
  • 15. MySpace is about discovering culture .
  • 16. MySpace Journal fostered citizen reporting through a MySpace lens
  • 17. Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
  • 18. OTX Research for Twilight during week of release
  • 19. MySpace is about discovering content .
  • 20. 1 billion streams in the first 48 hours after launch
  • 21.  
  • 22.