1. Enterprise Social Media Platform Social Media Case Study

3. The Beginning: Building communities and conversations that turn consumers into producers of information Case Study: Gannett Local Moms

4. Growth and Success Expanded to 60 local sites Multiple platforms Opportunities and Challenges

5. The Challenge A Scalable, Consistent Architecture Product Enhancements Analytics Across Sites Maximize Revenue Oppty.

6. One Social Media Platform: Ripple6 60 sites converted 20 new markets added Identity, Connections, traveling conversations. Social Analytics: Nationally and Locally Integrated over 1.5 million messages and photos from 60 sources 1 million moms

7. Social M arketing Create O pportunities New R evenue Models User E ngagement

10. 3. Users Create and Share (Ripple) Content in AND through these personal networks

11. Ripple Analytics Real Insight into Word of Mouth

12. Creating Opportunity Ripple: a patented movable conversation.

13. Creating Opportunity: “ Smart Groups” enable you to be a great host.

14. New Revenue Models

15. Cloud Communities Make it easier for brands to create relationships with customers.

16. Social Insights Enable marketers to create private spaces in social networks.

17. Creating Value for All Parties Consumers Publishers Marketers

18. Creating Value for Marketers and Publishers Social Media Services Profiles, Conversations and Connections. Increase visits, PV’s & engagement. Create Relationships Analytics, Word-of-mouth & Consumer-shaped communities. New Revenue Models Social Insights & Social Marketing Innovation