Looking for content marketing best practice, here are 7 rules that your content marketing design can’t ignore. 1.Provide a clear User Path 2.Keep Design consistency 3.Show more. Tell less 4.Optimize for different Device 5.Enable virality 6.Make call to action pop 7.Offer the right price

1. 7 RULES OF CONTENT
MARKETING DESIGN
…That converts customer

2. HOW MANY TIMES HAVE YOU LEFT A
BLOG BECAUSE IT WAS HARD TO
FIGURE OUT?

3. OR MAYBE BECAUSE IT WASN’T
OPTIMIZED FOR MOBILE DEVICES?

4. CRAPPY CONTENT MARKETING DESIGN TAKES
USERS TO A DEAD END…
…AND IT DOESN’T CONVERT CUSTOMERS
Surprise!

5. GOOD DESIGN IS ABOUT TAKING USERS
THROUGH AN ENGAGING AND
PERSUASIVE JOURNEY.
HERE ARE 7 RULES THAT YOUR
CONTENT MARKETING DESIGN CAN’T
IGNORE:

6. Provide A Clear User Path1

7. CAN VISITORS EASILY FIND WHAT THEY'RE
LOOKING FOR?
OR IS YOUR CONTENT BURIED DEEP IN
NAVIGATIONS?

8. KEEP THE BEHAVIOR OF THE
USER ALWAYS IN MIND.
FOR EXAMPLE:
WHEN SOMEONE LANDS ON A BLOG POST, THEY
SHOULD KNOW WHAT TO DO NEXT.

9. Keep Design Consistency2

10. JUST LIKE YOUR MESSAGING,
CONTENT MARKETING DESIGN HAS TO
HAVE A CONSISTENT FLOW
FOR EXAMPLE:
THE LOOK & FEEL OF A CTA SHOULD COMPLEMENT
THE LANDING PAGE THAT IT LEADS TO.

11. Show More. Tell Less.3

12. IMAGES AND VIDEOS CAN HELP YOU TELL
YOUR STORY WITH LESS CLICKS AND LESS
READING
INSTEAD OF WRITING LONG DESCRIPTIONS OR
EXPLANATIONS, INCORPORATE VISUALS AND
INTERACTIVE CONTENT

13. Optimize For Different
Devices.4

14. THE AVERAGE USER WILL NOT WAIT MORE
THAN 6 SECONDS TO SEE IF YOUR CONTENT
IS OPTIMIZED FOR MOBILE.
TECHNOLOGIES LIKE RESPONSIVE DESIGN CAN
HELP YOU ENSURE THAT YOUR CONTENT WORKS
ON ANY SCREEN SIZE.

15. Enable Virality5

16. SOCIAL NETWORKING SITES ACCOUNT FOR
THE MOST REFERRAL TRAFFIC TO ALMOST
ALL WEBSITES, JUST BEHIND ORGANIC
SEARCH.

17. ADD SHARING BUTTONS FOR THE SOCIAL
NETWORKS THAT YOUR TARGET AUDIENCE
USES THE MOST.
YOU CAN ALSO SIMPLIFY SHARING STEPS BY
INCLUDING EMBED CODES RIGHT BELOW VIDEOS,
INFOGRAPHICS, AND OTHER VISUALS

18. Make Call-to-actions Pop6

19. CTAs HAVE TO STAND OUT
FROM THE REST OF THE PAGE
SO THAT IT’S EASY FOR PROSPECTS
TO KNOW WHERE TO CLICK ONCE THEY DECIDE TO
TAKE THE NEXT STEP

20. FROM CHOOSING THE RIGHT SIZE
(BIGGER ISN’T ALWAYS BETTER),
TO USING COLORS THAT POP, AND
LEAVING ENOUGH SPACING AROUND
BUTTONS
DIFFERENT VERSIONS OF CTAS
SHOULD BE CONTINUALLY TESTED.

21. Offer The Right Prize.7

22. BALANCE BY THE VALUE OF WHAT YOU’RE
GIVING AWAY V/S THE PERCEIVED
BARRIER TO GETTING IT.

23. BY OPTIMIZING DESIGN, YOU REDUCE CONFUSION
AND GUIDE VISITORS FROM VIDEOS TO BLOG
POSTS, EBOOKS, LANDING PAGES, AND CTAs.

24. BY OPTIMIZING DESIGN, YOU INCREASE
LEADS AND SALES.
YOU IMMERSE PEOPLE IN YOUR JOURNEY
AND TAKE THEM EXACTLY WHERE THEY WANT…

25. To keep up with more Digital Media Updates Connect with us at:
www.Facebook.com/DMTIIndia
www.Twitter.com/DMTIIndia