1. Strategic plan
2013-2016
May 2013

2. Overview
• DOC’s strategic plan: 2013-2016
• Four main pillars of activity support
our mission (in no particular order)
• Each pillar has a series of
goals, desired outcomes and actions
• Not an exhaustive list of what needs to
be done
• This is a living document: it CAN
change!

3. Mission
DOC is the champion and advocate for the creators of Canadian documentary. The organization respects
the tradition and value of documentary creation, and the future of the genre by supporting creators in
their work through research and advocacy, and by strengthening community through shared
learning, services and benefits. (work in progress, not final)
ADVOCACY COMMUNICATIONS ORGANIZATIONAL
MEMBERSHIP
RESOURCES

4. ADVOCACY
GOAL GOAL
DOC works with other DOC advocates at all
stakeholders to create government levels on
new funding & behalf of
distribution documentary
opportunities filmmakers
Desired Outcome Desired Outcome Desired Desired Outcome
More Outcome DOC is recognized
Doc makers have a Docs are
documentaries get as THE voice for
financing trigger prioritized in
made and seen documentary and
that is an policy leads innovative
alternative to decisions policy solutions
broadcasters
ACTION ACTION
Research and ACTION ACTION
Champion ACTION
showcase
alternative Build a case Present
models of
funding for research to Create an
alternative advocacy
policies documenta change the
financing toolkit
ry strands CMF trigger

5. ADVOCACY
ACTION ACTION ACTION ACTION ACTION
Research and
Champion Build a case Present
showcase Create an
alternative for research to
models of advocacy
funding documenta change the
alternative toolkit
policies ry strands CMF trigger
financing
SUB-ACTION SUB-ACTION SUB-ACTION SUB-ACTION SUB-ACTION
Create case Create a roll-out
studies taken Create, package strategy to
from our Gather research Build a case for
and present a communicate
members’ own from documentary’s advocacy toolkit
new strand
alternative international return on to decision-
concept to
funding sources investment makers (including
broadcasters
strategies video elements)
SUB-ACTION
Develop a
position on the
NFB

6. ADVOCACY – ONGOING
ACTIVITIES
• Publishing Getting Real/Toute la vérité
• Participating in CRTC hearings
• Monitoring film and television policy
• Participating in CMF working groups
• Participate in industry conferences (ie, Doc
Summit, Doc Circuit)
• Continue NGO ground work

7. COMMUNICATIONS
GOAL GOAL GOAL
Members are aware and DOC has a strong
DOC has a value informed of DOC’s reputation among its
statement advocacy work members and
industry stakeholders
Desired Outcome Desired Outcome Desired Outcome
Desired Outcome
Members are Members are Industry stakeholders
DOC has strong proud to be part of
champions of their respect the
branding and the organization organization
own issues
members know
what it stands for
ACTION ACTION
ACTION ACTION ACTION
Disseminate Improve Attract high
Populate branding profile
Write a value information on
subcommittees when doing documentary
statement a variety of
with members web redesign makers
platforms

8. COMMUNICATIONS -
ONGOING ACTIVITIES
• Animate the listserv
• Issue press releases
• Continue What’s DOC doing about?
• Disseminate ED report to the chapters
• Participate in industry conferences (ie Doc
Summit, Doc Circuit)
• Participate at festival events

9. MEMBERSHIP
GOAL GOAL GOAL
DOC continues to build DOC celebrates the genre DOC has a more
its base of professional and its members’ diverse membership
services and discounts achievements
Desired Outcome Desired Outcome Desired Outcome
Members see a Members have a Membership
greater value in greater sense of increases
their membership community
ACTION ACTION ACTION ACTION ACTION ACTION
ACTION
PD events Develop a Nation-wide More
Event festival Documentary educational
are DOC Awards audience
blogging distribution as National outreach is
archived engagement
service Art Form done
initiative
campaign

10. MEMBERSHIP – ONGOING
ACTIVITIES
• Highlight members’ achievements on the listserv
• Continue outreach efforts to a broad spectrum of
individuals and companies
• Continue to search out member services
opportunities
• Maintain and improve Giving Voice program
• Ongoing mentoring opportunities
• Ongoing professional development activities

11. ORGANIZATIONAL RESOURCES
GOAL
DOC is financially
sustainable
Desired Outcome
Desired Outcome Desired Outcome
Staff is adequately
DOC has the DOC is financially remunerated
means to live up stable and grows
to its mandate
ACTION ACTION
Estimate core Pursue
funding sponsorship
required to and revenue
be viable generation

12. ORGANIZATIONAL RESOURCES –
ONGOING ACTIVITIES
• Deploy all efforts to maintain and increase
membership levels
• Maintain a positive relationship with Hot Docs
• Maintain positive relationships with sponsors
• Maintain existing operating funding and seek
new opportunities for new sources of funding

13. Great ideas left on the cutting
room floor
• Negotiating a deal with Cineplex Odeon to show more
docs
• Revisiting DOCspace and see how it can be used
• Looking into buying a share of documentary channel
• Research tax credits across all provincial jurisdictions
• More Roadshows

14. Next steps
• Gathering feedback from all the chapter
boards and the membership
• Cost out the actions and figure out how much
money DOC needs to make this plan feasible
• Figure out how we will measure whether or
not we have attained our goals
• ROLL it out!