This presentation takes a closer look at how ebay has evolved to keep up with the changing world of social media sites around them.

2. Objective:
We will be taking a closer look into the
following areas of ebay..
• Functions of ebay
• Community
• Security & Trust

3. What is
?

4. “eBay delivers one the the world’s largest online
marketplaces to customers via any connected device,
connecting people with the things they need and love.”
-eBay

5. ebay offers a range of over
500 million items that can be
listed online*
ebay constantly works on
being able to provide the next
generation of commerce
Founded in 1995, eBay now
has 128 million users that
can buy and sell anything.*
*www.ebay.com

6. The
Process

7. Selling items on ebay

8. Before you can sell or list
an item of eBay you have
to register as an eBay
member, Once that is
done the seller can post
whatever items they wish
to sell.

9. As a buyer on eBay you can
look through the different
items being sold and you
can watch the bids on
various items at a time or the
buyer can select the buy
now button which allows you
to bypass the auction aspect
of eBay

10. There is an
information exchange
that goes on between
the buyer and seller
which is a way to build
trust before buying or
selling any item.

11. Payin
g for
items
on

12. PayPal is an eBay company that
eBay utilizes as a payment solution
for their consumers and merchants.PayPal is the faster and safer way
buyers and sellers on eBay get paid.
*www.paypal.com

13. PayPal is an example of
global commerce with 143
million active accounts in 193
markets and 26 currencies
around the world.
In 2013 PayPals revenues
were as high as $6.6 billion.
*www.paypal.com

14. Have
you
checke
d out
ebay

15. ebay is no
longer
just about
buying and
selling

16. ebay has recently added
updates that has
dramatically changed the
interface of it’s site.

17. Out with the old

18. In with the new

19. Ebay’s new feed is what ebay users are
greeted with when they have selected
item’s of interest after browsing on the site.
Users will see a large scrolling list of photos
of the products
currently available on ebay that they may
be interested in.

20. Also included in user’s
feeds are items found on
collections that ebay users
have chosen to follow.

21. ebay users now have the option
to
favorite and compile a list of
items from other users
Much like….

22. Can you tell the difference?

24. “Items on the site are now more like
decent attention-grabbing display ads -
or even high street window displays -
than unified listings. Ebay won't look
like the flea market of the internet for
much longer.”
-Lara
O’Reilly, Corporate
Advisor Magazine on ebays
new feed
and collection

25. According to O’Reilly, ebay’s
new redesign was inspired by
observations about how
people shop in store, where
they browse, how they shop
online and where they
search.

26. Introducing ebay collections.

27. Lets take a look at a
couple of collections.

28. ebay user cherylds78 is a fashion blogger & stylist
who
uses her collections page for women's fashion.

29. ems on cherylds78 collection are available items by different ebay se
No items featured in these collections are being sold by cherylds78.

30. cherylds78 has no seller record on her ebay p
l feedback found for cherylds78 deals with her
as a buyer.

31. But Cherylds78 is indeed
“selling” something…

32. Cherylds78 primarily uses ebay as a resource to promote

33. There are more ebay users just like h
ay user gabi_fresh is another fashion blogger who has take
advantage of the collections feature to promote her blog.

34. Its clear cherylds78 and gabbi_fresh are
not you average ebay user. They have
taken advantage of these new features
as another way use to build their brand
as a fashion blogger.

35. Now of course popular sellers have taken advantage of the collections
feature to further push their products.
User fashion102030 is a popular se
Plus size women’s fashion with colle
Featuring items for items they are s

36. Of course there are “regular” users like us who use
these collections just for personal pleasure.
bbrgkristin uses her collections more as a wish list for
herself. Lists in her
collection range from “bag lady” to “Kitchen Queen.”

37. bbrgkristin not having a blog to promote or items, she has
lf amongst bloggers, retailers, and popular sellers on the tr
collections page.

38. Something we noticed in
observing both Cherylds78
and bbrgkristin
collections is that both
users created a collection
with the hashtag
#EbayMom

39. #’s on ebay?
Are we missing
something?

40. Turns out there was a reason behind the #e
Creating this collection not only gives you a chance to win
a $500
ebay shopping spree but ebay will donate

41. The #eBayMom contest is not the first
of it’s kind.
ebay also hosted a #ImBornTo contest
encouraging users to create a
collection based off of this inspiration.
However, this contest gave the
opportunity to win a $5,000 ebay
shopping spree.

42. Ebay user Cherylds78 wrote this
fashion blog to announce the con
followers.
She also featured the #eBayMom
Found at the bottom of each blog
this disclosure.

43. So it turns out Cherylds78
was not just using ebay to
promote her blog.
ebay was also using
Cherylds78 and her
community of followers to
their
advantage to promote this
new feature.

44. course to use this new collection feature to tie it back to wh
Has always been about.
Ebay auctions

45. Of course ebay
collecions are not just
about fashion…

46. Collections can feature just ab
From …

47. Cars

48. Tools

49. Household items

50. MAZING comic book collecta

51. Or random 90’s nostalgia

52. Ultimately what has always
made ebay so successful is the
trust the
website offers to it’s buyers and
sellers.

53. How does ebay build
trust among buyers and
sellers?

54. Here is what buyers and
sellers had to say…

55. “We gain the trust of our eBay
customers by providing excellent
customer service and by
communicating often and in a
timely manner by answering any
and all inquiries about an item a
customer may have. We also pack
each item with care and ship it out
as soon as possible usually within
1 business day.”*
*www.ebay.com

56. “I try to gain the trust of my buyers
by post plenty of pictures of my
product so they can see it in detail
and know its quality. Also, a
lengthy description is always good
because it shows them you aren't
hiding any surprises about the
product. It helps to allow for returns
of product, because then they
known if they aren't happy with the
item they can return it for a refund
and that is always comforting to
the buyer.”

57. The quality of the pictures and a detailed description
of the item or items being sold also plays a role in
building trust.

58. “Most sellers on eBay welcome
questions before you actually bid
on items. This is a great way to
build trust between sellers and
buyers. One of the best ways to
judge a seller is by the feedback
they have received. I usually go
through a bunch of feedback
reviews and make a decision
based on that. It helps.”

59. Based off these interviews that were conducted it is clear
that the trust built among buyers and sellers is extremely
important. A buyer having positive feedback plays a vital
role in whether or not a seller will chose to buy an item
from a particular seller.

60. In an article posted on
ecommercebytes.com by Ina Steiner,
she writes that recent improvements
made to the buyer and seller feedback
system helps buyers and sellers develop
security in the purchases they make.
Ebay was quoted in the article stating
“"With this change, sellers will be able to
make much better use of the ratings to
continually refine their selling practices -
and deliver the great service you
expect."

61. “The new changes include removing anonymity from
Detailed Seller Ratings(DSRs), which are a set of four
criteria buyers used to judge each transaction: Item as
described; Communication; Shipping time; and
Shipping and handling charges.”
-Ina Steiner
EcommerceBytes.com

62. Overall, ebay continues to move
forward in making changes to keep
up with the growing social media
world around them. While still keeping
true to the original intent of the site.

63. We feel the new direction ebay
has taken will continue to bring
them many more years of
success.

64. We are off to create our own
#eBayMom collections now.
THANK YOU!

65. Works Cited
eBay. (n.d.). Electronics, Cars, Fashion, Collectibles, Coupons and More.
Retrieved March 6, 2014, from http://www.ebay.com
Money at the speed of life.. (n.d.). Send Money, Pay Online or Set Up a
Merchant Account. Retrieved April 1, 2014, from http://www.paypal.com
O'Reilly, L. (2012, October 11). Ebay's redesign will make it a super store.
Marketing Jobs & Marketing News. Retrieved March 25, 2014, from
http://www.marketingweek.co.uk/opinion/ebays-redesign-will-make-it-a-super-
store/4004273.article
Stiener, I. (2014, March 25). Some Hail eBay's Latest Attempt to Improve
Feedback. Retrieved
March 26, 2014, from
http://www.ecommercebytes.com/cab/abn/y14/m03/i25/s01