Slides from the HubSpot June webinar on lead generation for small business

1. Lead Generation for Small Business Dan Tyre & Heidi Carlson dtyre@hubspot.com hcarlson@hubspot.com Spring 2009, version 2.3

3. Traditional Marketing vs. Inbound Marketing

4. What kind of web site do you have?

5. Using Your website for lead generation

6. Publishing content

7. Q&A

9. www.HubSpot.com/ROI

10. Outbound Marketing 800-555-1234 Annoying Salesperson

11. Inbound Marketing

13. Inbound Marketing ROI Inbound marketing focused companies have a 61% lower cost per lead Active HubSpot customers get an average of 6 times more leads in 6 months www.HubSpot.com/ROI

14. Why do you have a business website?

15. BUY NOW Flickr: thegolzer Billboard in the Desert?

16. Business websites are for lead generation.

18. Lead flow has doubled-- Noel Huelsenbeck, CEO, Vocio

19. What do you want? Ugly & Crowded Beautiful & Empty

20. Small Biz Websites Should Attract website visitors (blog & SEO) Convert visitors to leads (landing pages) Produce measurable ROI (leads & sales)

21. Small Biz Websites Should Attract website visitors (blog & SEO) Convert visitors to leads (landing pages) Produce measurable ROI (leads & sales)

24. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases

25. SEO On-Page Off-Page

27. Clean URL

28. Headers & Content

31. Blogging helps with Social News Sites

32. Blogging helps with Social Networking Sites

34. All Websites Should Have Landing Pages Target Market Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit. Website Visitors Leads Opportunities Customers

35. All Websites Should Have Landing Pages Limited navigation Clear and simple Form above the fold

36. Landing Page Uses Call to action on website homepage Links in all email newsletters / emails Use for all pay-per-click ads Next step after tradeshows or events

37. Small Biz Websites Should Attract website visitors (blog & SEO) Convert visitors to leads (landing pages) Produce measurable ROI (leads & sales)

38. Does your website generate leads while you sleep?

39. Metrics: Traffic, Leads and Customers

40. Traffic, Leads and Customers Visitors from Blog

41. Is Your Website Performing? Attract website visitors (blog & SEO) Convert visitors to leads (landing pages) Produce measurable ROI (leads & sales)

42. HubSpot Group Demo Offer

43. Thank You! Free Trial of HubSpot: www.HubSpot.com/Free-Trial Dan Tyre & Heidi Carlson