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Mapping Digital Literacies

             Matthew Sowerby
Senior Lecturer in Photography, Art & Design
             Edinburgh College
• Literacies for Learning in Further Education
  (LfLFE) project
• Collaboration between the Universities of
  Stirling and Lancaster
• Findings published in 2009

• With thanks to Dr Greg Mannion
• Changes in how we communicate alter the
  structure of society




    The medium is the message
Marshall McLuhan
• The Medium is the Message 1967
• The alphabet
• The alphabet introduced literacy




• We no longer had to be in the physical
  presence of someone to learn what they had
  to say
The medium is the message
And now… a networked world




      Facebook traffic in a 24 hour period
• Approximately 250 million photos per day are
  uploaded to Facebook.

•   7.5 billion photos a month.
•   10.4 million photos an hour.
•   174,000 photos per minute.
•   3,000 photos per second.
9 year old Martha Payne’s £2 School dinner
Martha Payne and her blog: neverseconds.blogspot.co.uk
Douglas Adams


• “Everything that exists in the world when you
  are born is normal.”
Douglas Adams


• “Everything that comes along before you turn
  thirty is interesting and something you might
  be able to use in your life and career.”
Douglas Adams


• “Everything that comes along after you reach
  thirty is the end of civilisation as we know it…
Douglas Adams


• “Everything that comes along after you reach
  thirty is the end of civilisation as we know it…
  until its been around for a decade, when it
  turns out to be quite good after all.”
www.MarcPrensky.com

• Digital Natives Digital Immigrants

• Access to technology is causing young
  people’s brains to wire-up differently
Changing literacies
• We (digital immigrants) grew up with the
  transmission of information from the fixed
  authority of the author of the printed word

• Now students (digital natives) expect to be
   able to communicate, share, collaborate with
   new image-led hybrid-texts
  - that for them is normal
Hybrid-texts
(Out-dated) models of Education
• The traditional classroom emerged to
  efficiently inculcate a skilled workforce to
  meet the needs of industry (Dewey c.1900)
Traditional literacies
• Three Rs

• Reading
• Writing
• Arithmetic
Closed book tests
• How much can you memorise in order to pass
  a test...




 … in circumstances that bear little relation to
 anything you do in the rest of your life?
Closed book tests

• Don’t look it up
• Don’t collaborate
• Don’t look at your own notes

• “That’s cheating”
Modern literacies
• Knowing where to look, or find out where to
  look for information
• Interpersonal skills to collaborate with others
• Using material gathered from research or
  previous experience

• “Not cheating”
• We are driving a sports car into the future
  while looking only in the rear view mirror
Mapping exercise
• Three domains:

                   Home



          Work            Learning
Mapping exercise
• Place the icons in the domain where you use
  that literacy skill
Mapping exercise
• When you’ve finished, take a moment to look
  at what literacy skills you use – and where you
  use them.

• Which skills are central to your home, work
  and learning life?
Mapping exercise
• Then take a moment to look at the literacy
  skills you don’t use.

• Any surprises?
The message of digital literacy
•   Enabling us to reconvene in tribal groups
•   Learning from others at a pace that suits us
•   Collaboration
•   Discussion
• “We now live in a global village… a simultaneous
  happening. We have begun again to structure the
  tribal emotions from which a few centuries of
  literacy divorced us.” Marshall McLuhan
Revolutions
• The Industrial revolution
• The Digital revolution

• We must not allow the potential offered by
  this digital revolution to be hijacked by
  entertainment, distraction and trivia
Lights and wires in a box

• EDWARD R. MURROW
  A speech at convention for American TV
  broadcasters
  Chicago, October 15th 1958
Lights and wires in a box
   EDWARD R. MURROW
• A speech at convention for American TV
broadcasters Chicago, October 15th 1958

•“This instrument can teach, it can illuminate and it can
even inspire. But it can do so only to the extent that
humans are determined to use it to those ends.
Otherwise it is merely wires and lights in a box.”
“Bad weather coming, stay at home”
In the spirit of Douglas Adams…

• Unless we embrace what students find
  ‘normal’ – organised Education as we
  know it may be undermined by the
  natural instinct to learn

  matthew.sowerby@edinburghcollege.ac.uk

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Mapping Digital Literacies

  • 1. Mapping Digital Literacies Matthew Sowerby Senior Lecturer in Photography, Art & Design Edinburgh College
  • 2. • Literacies for Learning in Further Education (LfLFE) project • Collaboration between the Universities of Stirling and Lancaster • Findings published in 2009 • With thanks to Dr Greg Mannion
  • 3. • Changes in how we communicate alter the structure of society The medium is the message
  • 4. Marshall McLuhan • The Medium is the Message 1967
  • 6.
  • 7. • The alphabet introduced literacy • We no longer had to be in the physical presence of someone to learn what they had to say
  • 8.
  • 9.
  • 10. The medium is the message And now… a networked world Facebook traffic in a 24 hour period
  • 11. • Approximately 250 million photos per day are uploaded to Facebook. • 7.5 billion photos a month. • 10.4 million photos an hour. • 174,000 photos per minute. • 3,000 photos per second.
  • 12. 9 year old Martha Payne’s £2 School dinner
  • 13.
  • 14.
  • 15. Martha Payne and her blog: neverseconds.blogspot.co.uk
  • 16.
  • 17.
  • 18. Douglas Adams • “Everything that exists in the world when you are born is normal.”
  • 19. Douglas Adams • “Everything that comes along before you turn thirty is interesting and something you might be able to use in your life and career.”
  • 20. Douglas Adams • “Everything that comes along after you reach thirty is the end of civilisation as we know it…
  • 21. Douglas Adams • “Everything that comes along after you reach thirty is the end of civilisation as we know it… until its been around for a decade, when it turns out to be quite good after all.”
  • 22. www.MarcPrensky.com • Digital Natives Digital Immigrants • Access to technology is causing young people’s brains to wire-up differently
  • 23. Changing literacies • We (digital immigrants) grew up with the transmission of information from the fixed authority of the author of the printed word • Now students (digital natives) expect to be able to communicate, share, collaborate with new image-led hybrid-texts - that for them is normal
  • 25. (Out-dated) models of Education • The traditional classroom emerged to efficiently inculcate a skilled workforce to meet the needs of industry (Dewey c.1900)
  • 26. Traditional literacies • Three Rs • Reading • Writing • Arithmetic
  • 27. Closed book tests • How much can you memorise in order to pass a test... … in circumstances that bear little relation to anything you do in the rest of your life?
  • 28. Closed book tests • Don’t look it up • Don’t collaborate • Don’t look at your own notes • “That’s cheating”
  • 29. Modern literacies • Knowing where to look, or find out where to look for information • Interpersonal skills to collaborate with others • Using material gathered from research or previous experience • “Not cheating”
  • 30. • We are driving a sports car into the future while looking only in the rear view mirror
  • 31. Mapping exercise • Three domains: Home Work Learning
  • 32. Mapping exercise • Place the icons in the domain where you use that literacy skill
  • 33. Mapping exercise • When you’ve finished, take a moment to look at what literacy skills you use – and where you use them. • Which skills are central to your home, work and learning life?
  • 34. Mapping exercise • Then take a moment to look at the literacy skills you don’t use. • Any surprises?
  • 35. The message of digital literacy • Enabling us to reconvene in tribal groups • Learning from others at a pace that suits us • Collaboration • Discussion
  • 36. • “We now live in a global village… a simultaneous happening. We have begun again to structure the tribal emotions from which a few centuries of literacy divorced us.” Marshall McLuhan
  • 37. Revolutions • The Industrial revolution • The Digital revolution • We must not allow the potential offered by this digital revolution to be hijacked by entertainment, distraction and trivia
  • 38. Lights and wires in a box • EDWARD R. MURROW A speech at convention for American TV broadcasters Chicago, October 15th 1958
  • 39. Lights and wires in a box EDWARD R. MURROW • A speech at convention for American TV broadcasters Chicago, October 15th 1958 •“This instrument can teach, it can illuminate and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box.”
  • 40. “Bad weather coming, stay at home”
  • 41. In the spirit of Douglas Adams… • Unless we embrace what students find ‘normal’ – organised Education as we know it may be undermined by the natural instinct to learn matthew.sowerby@edinburghcollege.ac.uk