Facebook Do you have to Like it?
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The document summarizes key events from 2004 and provides statistics about Facebook usage. It was founded in 2004 at Stanford University. By 2012, over 1 billion people used Facebook, accounting for 1 in every 9 people worldwide. The document also provides statistics on Australian Facebook usage, including that over 10 million Australians use Facebook, accounting for over 50% of the Australian population and 62.58% of Australian internet users. It also lists some of the largest branded Facebook pages and common Facebook activities.
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Facebook Do you have to Like it?
- 1. …do you have to Like it?
- 2. The year that was 2004 • John Howard beats Mark Latham to be re-elected as Prime Minister • George W Bush wins his second term as President in a landslide victory • Roger Federer becomes world #1 for the first time • Athens hosts the Summer Olympic Games • The Indonesian tsunami kills over 200,000 people across Asia • Port Adelaide wins its first Premiership • Boston Red Sox end the Curse of the Bambino and win the World Series • Facebook is founded at Stanford University
- 3. 1.3 billion 312 million 1.2 billion 800 million Source: Facebook
- 4. 1 in every 9 people in the world has a Facebook account
- 5. During this 45 minute presentation … … on Facebook … • 2,250,000 links will be shared; • 3,339,000 events invites will be sent out; • 3,570,750 wall posts will be made; • 4,164,750 status updates will be posted; • 4,437,000 friend invites will be accepted; • 6,111,000 photos will be uploaded; and • 22,968,000 comments will be posted.
- 6. Australia on Facebook • 10,659,580 Australian’s with Facebook accounts • 50.13% of the total population • 62.58% of regular Australian internet users • Only 0.15% lower penetration than the US Source: Socialbakers.com
- 7. Australian Facebook users by age demographic 25% 26% 20% 17% 12% Source: Socialbakers.com
- 8. Australian Facebook users by Generation 51% 20% 17% 12% Source: Socialbakers.com
- 9. Largest branded Facebook Pages Brand Page Likes 1 Coca Cola 35,826,412 2 Disney 29,392,206 3 Starbucks 26,033,449 4 Oreo 23,396,552 5 Red Bull 23,108,755 6 Converse All Star 20,952,462 7 Converse 20,589,820 8 Skittles 19,536,438 9 PlayStation 17,922,601 10 iTunes 17,532,955 Source: Socialbakers.com
- 10. Average Facebook CTR 0.04% Facebook CPC $0.63 Click to connection rate 24.7%
- 11. Facebook Pages
- 12. Facebook Apps
- 13. Facebook Groups
- 14. Facebook Places Facebook - Do I really need to like it?
- 15. Facebook Deals Facebook - Do I really need to like it?
- 16. Facebook Events
- 17. Brands Aussies are passionate about Total Australian brands on Facebook. Number of Facebook Likes on Page 1 1,277,675 2 1,137,485 3 907,723 4 634,223 5 594,802 Source: Socialbakers.com
- 28. Organisational Value Chain 27
- 29. Hot Spots in Social Recruiting •Facebook; Twitter; LinkedIn •Mobile Recruiting; mobile optimised websites •Blogging; candidate relationship development •Talent Pool Development
- 30. Latest Stats..... 91% of employers use social media to screen candidates
- 31. Latest Stats..... 40% of workers looking for a new job will research on Facebook first
- 32. Case Study: IT Sector • Reactive recruitment not working, too expensive: job boards, recruiters • Requirement: a significant no. of new hires • Technical; phone based, call centre • Single source solution: Facebook Page
- 34. Case Study: IT Sector – Campaign Outcome • 4 week initial campaign, which was completed in 2 weeks • Significant volume of applications and a high %age of new hires • Feedback from existing staff: positive impact on culture • New pool of prospective talent willing to engage • Reduced cost-per-hire
- 35. Internet browsing via mobile booms 52% 2010 29% 2009 34 Source Nielsen Australia Online www.twosocial.com
- 36. 19% of online Australian households predicted to own an Apple iPad by December 2012 Source Nielsen Australia Online www.twosocial.com
- 37. Business use of Facebook Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services
- 38. Approach Facebook strategically Do nothing is a perfectly valid strategic option Just be sure it is strategic not lazy!