5. Four categories of online social networks* PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008
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7. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit
11. Social networking Do you or your company use social media to support recruitment activity? 78% 1 28% 2 1. Jobvite Inc, 2008 2. Chandler Macleod, 2008
12. Which social media sites? Source, Jobvites Inc, 2008 1 2 3 4 5 6 Linkedin 80% Facebook 36% Jobster 17% MySpace 13% Ning 6% Second Life 1%
13. How do you use social media? Source, Jobvites Inc, 2008
14. Candidate attraction What percentage of candidates at your company come from social and professional networks? 23% 16% 14% 12% 4% 9% 4% 1% 2% Source, Jobvites Inc, 2008