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Employment Branding: Reducing workforce risk through engagement, strategic employee communication and brand
[object Object]
One brand – one voice Reward & recognition Reputation Culture Leadership Product offering Reputation Service offering Service performance Committed employees Products and services EMPLOYER BRAND CONSUMER BRAND
 
“ They were quite happy, because they know they've got one of the best packages possible in the automotive industry in Australia''
Connecting CVP and EVP ,[object Object],[object Object]
Connected ,[object Object],[object Object]
Supply of labour ,[object Object],[object Object],[object Object],[object Object]
Population distribution 1986
Population distribution 2000
Population distribution 2025
Population distribution 2050
Supply of labour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Employment brand Communication Recognition Involvement Dialogue
What’s our scope? Exit Attract Develop Interview Hire Retain
What’s our scope? Exit Attract Develop Interview Hire Retain
Connect EVP to CVP ‘ Quality advice = Quality decisions’ Client Value Proposition ‘ Creating growth through quality’ How They Connect ‘ Building Possibilities’ Employee Value Proposition
 
 
 
What’s our scope? Exit Attract Develop Interview Hire Retain
 
 
[object Object],Source: Chandler Macleod 2007
What’s our scope? Exit Attract Develop Interview Hire Retain
Informal communication
[object Object],Source: Talent2 March 2007
What’s our scope? Exit Attract Develop Interview Hire Retain
What workers want Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod 6 10 Company vision and values 10 9 A fair day’s pay 5 8 Flexible working hours 9 7 Work/life balance 7 6 Training and development 4 5 Attractive salary 8 4 Fun and positive work environment 1 3 Challenging work 3 2 Career development 2 1 Reputation for valuing employees Employers Jobseekers Attribute
Effective engagement ,[object Object],[object Object],[object Object]
Approaching employment brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
About Daemon Group
 
 
 
 
 
 
 
Sample b2e clients

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Managing Reputation And Risk Presentation