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!! !!
Damani Marcano

Racing Driver, 16 years old


Damani’s rise attracts

3+million views in
print, online & social
media.


Sponsor reports over
11% increase

in turnover.
Damani Marcano is a 16 year old touring-
car racing protégé – the youngest driver
of the 2015 Volkswagen Racing Cup and
the VAG Trophy.
Racing cars for the first time in 2015 and
after only 2 years experience in go-karts,
Damani was thrown in at the deep end
racing adults in one of the most fiercely
competitive racing series in the UK – the
Milltek Sport Volkswagen Racing Cup.
Teen Touring Car Protégé!
“Damani has progressed at a rapid and impressive rate, showing
professionalism on & off track. In motorsport today, you 
have to be the complete package. Even at 16, Damani
fits these criteria perfectly.” 

–Tony Gilham, Team HARD owner & BTCC racing driver.
Talent & Determination!
At 16 years old, while still at school attaining
As & A*s in his GCSEs, Damani became the
youngest driver to finish in the points in
the first round of a Volkswagen Racing
Cup season.
A complete car-racing novice and the only
driver too young to hold a driving license,
Damani ended his first VW Racing Cup
season in the top-7 on pace, challenging
experienced adult drivers who had spent
the year leading the championship.
As a guest driver in the VAG Trophy, Damani
was also the youngest driver to qualify on
the front row & obtain fastest lap in a race.
“I had been watching
Damani and his race craft 
development for around 6 months 
when I finally saw him race at 

Donington. It was obvious to me that all of
the natural skill and ability was there.”
–Ivor Bourne, former Mercedes AMG Petronas F1 
Management & Driver Support to Lewis Hamilton & Nico Rosberg
Media Appeal!
Damani attracted unprecedented
media attention with some calling
him Touring Car’s Lewis
Hamilton.
He attracted nearly 2.5 million
views of articles about him in print
and online.
His social media audience
quadrupled, attracting 1 million
impressions on Twitter alone!
TV, national press, international
motoring press and mainstream
magazines – such as Tatler– all
wanted to tell his story.
“One%of%the%ho*est%%
young%racing%drivers%%
in%the%country!”!
“Damani’s%interac:ons%with%the%media,%public%appearances,%coverage%in%
newspapers%and%magazines%delivered%levels%of%exposure%for%his%sponsors%and%
ours%that%were%well%beyond%expecta:ons”!
!–Tony%Gilham,!Team!Principal!at!Team%HARD%
Business Benefit!
Sponsors saw a tangible ROI through…
Unprecedented coverage: Nearly 2.5 million views
of print & online articles about Damani in the 2015 season;
1 million Twitter impressions & over 70K YouTube views.
Brand trust: Leveraging the feel-good factor that
Damani generated for their brands, sponsors engaged with
customers in a unique way. Damani represented an
investment in a unique corporate social responsibility story
of an aspiring young sporting talent.
Customer activation & staff incentives:
Opportunities created to close sales faster by offering
customer and staff incentives included Brands Hatch driving
experiences in a VW Golf GTi R Cup Car and VIP Hospitality
at race weekends.
Social Media Activation: Social media competitions
via Damani and his social media partner.
YouTube engagement: Video diaries, on-board
camera race footage and more.
“Damani’s
performance both
on & off track have
generated exciting
conversations with
our customers which
might otherwise not
have happened.” 
-2015 sponsor
The Clever Baggers
“We have seen an increase of over 11% in turnover and we
believe that the additional brand awareness and conversations
generated by Damani have played a key part in this…”
-Viv Lacey-Johnson, 2015 sponsor The Clever Baggers
Articulate, photogenic and confident with
the media – Damani is a natural brand
ambassador.
He is as comfortable introducing a sponsor
to the CEO of a potential new customer in
the paddock as he is being interviewed on
stage or presenting to television cameras.
Damani’s diverse media skills, adaptable
media presence combined with his powerful
story of determination create endless
opportunities for any brand.
Your Brand Ambassador!
Click here to watch a short
interview with Damani now...!
Client Entertainment & Staff Motivation
Impress clients, close deals and reward staff with:
•  VIP Hospitality at major race tracks including Silverstone, Brands
Hatch and Spa Francorchamps at:
•  British GT Championships
•  British Touring Car Championships
•  Track-day driving experiences at Brands Hatch (or other tracks on
request) where you drive a race car just like Damani’s
•  Public appearances & motivational talks at events
2016 Partnership Features
Available for individual purchase, services exchange or as part of a bespoke sponsorship package"
PR & Brand Exposure
Gain brand exposure via a new, exciting channel*:
•  24 million reach across Channel 4, Motors TV and more
•  Up to 16,000 spectators at each race weekend
•  2.25 million views online & in print (OTS)
•  1 million impressions on Twitter (@DKMRacing)
•  72,000+ views on YouTube
* 2015 figures for Damani’s television, print, online and social media
Customer Engagement
Keep your brand in customers’ minds with an engaging story:
•  Start new conversations with your customers and differentiate your
mail-shots by telling the story of your involvement with Damani
•  Use social media competitions with prizes, including VIP Hospitality,
merchandise, track-day race-car driving experiences & more
•  Show imagery of Damani and his car with your events and of your
customers and staff at racing-events
Corporate Social Responsibility
Boost the feel-good factor of your brand with your customers:
•  Collaborate with Damani, leveraging his story, to drive attention and
funding to charities that support young people and the less fortunate
•  Show your customers how you are joining those who support an
inspirational teen, showing what can be achieved with drive & ambition
•  Send the message that you give back to the young people who are the
future – promoting hard-work & determination as the path to success
Described by the Telegraph as ‘prolific’ on
social media, Damani delivers powerful
visual stories promoting brands through
imagery, mentions, retweets and shares
across Facebook, Twitter and YouTube.
With 1 million impressions on Twitter
alone, Damani delivers rapidly growing
visibility for the brands that he works with.
Now, having expanded to Linked-In, he now
has a high-profile list of connections across
numerous industries to complement the
mainstream & motor-sport following on
other networks.
Social!
“I haven't seen anyone yet do things so

right to carve out a racing career from scratch, 

Damani is a pioneer and an inspiration 

to any kids who are told to lower their expectations 

from life. The motor sport world desperately

needs him to continue to succeed!”

-Terence Dove, Evenflow Coaching
In 2016 

his story 

can be about

your brand
Email:!info@damanimarcano.com!
!
Or!call!Antony%at!RiverGlide%on:!
0845!056!9606!
damanimarcano.com
@DKMRacing
/DKMRacing
/DKMRacingTV
Damani Marcano
#SchoolboyRacer
Existing Partners!

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Damani Marcano - 2016 Sponsor Preview 20151209-c

  • 1. !! !! Damani Marcano Racing Driver, 16 years old
 Damani’s rise attracts
 3+million views in print, online & social media. 
 Sponsor reports over 11% increase
 in turnover.
  • 2. Damani Marcano is a 16 year old touring- car racing protégé – the youngest driver of the 2015 Volkswagen Racing Cup and the VAG Trophy. Racing cars for the first time in 2015 and after only 2 years experience in go-karts, Damani was thrown in at the deep end racing adults in one of the most fiercely competitive racing series in the UK – the Milltek Sport Volkswagen Racing Cup. Teen Touring Car Protégé!
  • 3. “Damani has progressed at a rapid and impressive rate, showing professionalism on & off track. In motorsport today, you have to be the complete package. Even at 16, Damani fits these criteria perfectly.” 
 –Tony Gilham, Team HARD owner & BTCC racing driver.
  • 4. Talent & Determination! At 16 years old, while still at school attaining As & A*s in his GCSEs, Damani became the youngest driver to finish in the points in the first round of a Volkswagen Racing Cup season. A complete car-racing novice and the only driver too young to hold a driving license, Damani ended his first VW Racing Cup season in the top-7 on pace, challenging experienced adult drivers who had spent the year leading the championship. As a guest driver in the VAG Trophy, Damani was also the youngest driver to qualify on the front row & obtain fastest lap in a race.
  • 5. “I had been watching Damani and his race craft development for around 6 months when I finally saw him race at 
 Donington. It was obvious to me that all of the natural skill and ability was there.” –Ivor Bourne, former Mercedes AMG Petronas F1 Management & Driver Support to Lewis Hamilton & Nico Rosberg
  • 6. Media Appeal! Damani attracted unprecedented media attention with some calling him Touring Car’s Lewis Hamilton. He attracted nearly 2.5 million views of articles about him in print and online. His social media audience quadrupled, attracting 1 million impressions on Twitter alone! TV, national press, international motoring press and mainstream magazines – such as Tatler– all wanted to tell his story. “One%of%the%ho*est%% young%racing%drivers%% in%the%country!”!
  • 8. Business Benefit! Sponsors saw a tangible ROI through… Unprecedented coverage: Nearly 2.5 million views of print & online articles about Damani in the 2015 season; 1 million Twitter impressions & over 70K YouTube views. Brand trust: Leveraging the feel-good factor that Damani generated for their brands, sponsors engaged with customers in a unique way. Damani represented an investment in a unique corporate social responsibility story of an aspiring young sporting talent. Customer activation & staff incentives: Opportunities created to close sales faster by offering customer and staff incentives included Brands Hatch driving experiences in a VW Golf GTi R Cup Car and VIP Hospitality at race weekends. Social Media Activation: Social media competitions via Damani and his social media partner. YouTube engagement: Video diaries, on-board camera race footage and more. “Damani’s performance both on & off track have generated exciting conversations with our customers which might otherwise not have happened.” -2015 sponsor The Clever Baggers
  • 9. “We have seen an increase of over 11% in turnover and we believe that the additional brand awareness and conversations generated by Damani have played a key part in this…” -Viv Lacey-Johnson, 2015 sponsor The Clever Baggers
  • 10. Articulate, photogenic and confident with the media – Damani is a natural brand ambassador. He is as comfortable introducing a sponsor to the CEO of a potential new customer in the paddock as he is being interviewed on stage or presenting to television cameras. Damani’s diverse media skills, adaptable media presence combined with his powerful story of determination create endless opportunities for any brand. Your Brand Ambassador! Click here to watch a short interview with Damani now...!
  • 11. Client Entertainment & Staff Motivation Impress clients, close deals and reward staff with: •  VIP Hospitality at major race tracks including Silverstone, Brands Hatch and Spa Francorchamps at: •  British GT Championships •  British Touring Car Championships •  Track-day driving experiences at Brands Hatch (or other tracks on request) where you drive a race car just like Damani’s •  Public appearances & motivational talks at events 2016 Partnership Features
Available for individual purchase, services exchange or as part of a bespoke sponsorship package" PR & Brand Exposure Gain brand exposure via a new, exciting channel*: •  24 million reach across Channel 4, Motors TV and more •  Up to 16,000 spectators at each race weekend •  2.25 million views online & in print (OTS) •  1 million impressions on Twitter (@DKMRacing) •  72,000+ views on YouTube * 2015 figures for Damani’s television, print, online and social media Customer Engagement Keep your brand in customers’ minds with an engaging story: •  Start new conversations with your customers and differentiate your mail-shots by telling the story of your involvement with Damani •  Use social media competitions with prizes, including VIP Hospitality, merchandise, track-day race-car driving experiences & more •  Show imagery of Damani and his car with your events and of your customers and staff at racing-events Corporate Social Responsibility Boost the feel-good factor of your brand with your customers: •  Collaborate with Damani, leveraging his story, to drive attention and funding to charities that support young people and the less fortunate •  Show your customers how you are joining those who support an inspirational teen, showing what can be achieved with drive & ambition •  Send the message that you give back to the young people who are the future – promoting hard-work & determination as the path to success
  • 12. Described by the Telegraph as ‘prolific’ on social media, Damani delivers powerful visual stories promoting brands through imagery, mentions, retweets and shares across Facebook, Twitter and YouTube. With 1 million impressions on Twitter alone, Damani delivers rapidly growing visibility for the brands that he works with. Now, having expanded to Linked-In, he now has a high-profile list of connections across numerous industries to complement the mainstream & motor-sport following on other networks. Social!
  • 13. “I haven't seen anyone yet do things so
 right to carve out a racing career from scratch, 
 Damani is a pioneer and an inspiration 
 to any kids who are told to lower their expectations 
 from life. The motor sport world desperately
 needs him to continue to succeed!”
 -Terence Dove, Evenflow Coaching In 2016 
 his story 
 can be about
 your brand