1. !! !!
Damani Marcano
Racing Driver, 16 years old
Damani’s rise attracts
3+million views in
print, online & social
media.
Sponsor reports over
11% increase
in turnover.
2. Damani Marcano is a 16 year old touring-
car racing protégé – the youngest driver
of the 2015 Volkswagen Racing Cup and
the VAG Trophy.
Racing cars for the first time in 2015 and
after only 2 years experience in go-karts,
Damani was thrown in at the deep end
racing adults in one of the most fiercely
competitive racing series in the UK – the
Milltek Sport Volkswagen Racing Cup.
Teen Touring Car Protégé!
3. “Damani has progressed at a rapid and impressive rate, showing
professionalism on & off track. In motorsport today, you
have to be the complete package. Even at 16, Damani
fits these criteria perfectly.”
–Tony Gilham, Team HARD owner & BTCC racing driver.
4. Talent & Determination!
At 16 years old, while still at school attaining
As & A*s in his GCSEs, Damani became the
youngest driver to finish in the points in
the first round of a Volkswagen Racing
Cup season.
A complete car-racing novice and the only
driver too young to hold a driving license,
Damani ended his first VW Racing Cup
season in the top-7 on pace, challenging
experienced adult drivers who had spent
the year leading the championship.
As a guest driver in the VAG Trophy, Damani
was also the youngest driver to qualify on
the front row & obtain fastest lap in a race.
5. “I had been watching
Damani and his race craft
development for around 6 months
when I finally saw him race at
Donington. It was obvious to me that all of
the natural skill and ability was there.”
–Ivor Bourne, former Mercedes AMG Petronas F1
Management & Driver Support to Lewis Hamilton & Nico Rosberg
6. Media Appeal!
Damani attracted unprecedented
media attention with some calling
him Touring Car’s Lewis
Hamilton.
He attracted nearly 2.5 million
views of articles about him in print
and online.
His social media audience
quadrupled, attracting 1 million
impressions on Twitter alone!
TV, national press, international
motoring press and mainstream
magazines – such as Tatler– all
wanted to tell his story.
“One%of%the%ho*est%%
young%racing%drivers%%
in%the%country!”!
8. Business Benefit!
Sponsors saw a tangible ROI through…
Unprecedented coverage: Nearly 2.5 million views
of print & online articles about Damani in the 2015 season;
1 million Twitter impressions & over 70K YouTube views.
Brand trust: Leveraging the feel-good factor that
Damani generated for their brands, sponsors engaged with
customers in a unique way. Damani represented an
investment in a unique corporate social responsibility story
of an aspiring young sporting talent.
Customer activation & staff incentives:
Opportunities created to close sales faster by offering
customer and staff incentives included Brands Hatch driving
experiences in a VW Golf GTi R Cup Car and VIP Hospitality
at race weekends.
Social Media Activation: Social media competitions
via Damani and his social media partner.
YouTube engagement: Video diaries, on-board
camera race footage and more.
“Damani’s
performance both
on & off track have
generated exciting
conversations with
our customers which
might otherwise not
have happened.”
-2015 sponsor
The Clever Baggers
9. “We have seen an increase of over 11% in turnover and we
believe that the additional brand awareness and conversations
generated by Damani have played a key part in this…”
-Viv Lacey-Johnson, 2015 sponsor The Clever Baggers
10. Articulate, photogenic and confident with
the media – Damani is a natural brand
ambassador.
He is as comfortable introducing a sponsor
to the CEO of a potential new customer in
the paddock as he is being interviewed on
stage or presenting to television cameras.
Damani’s diverse media skills, adaptable
media presence combined with his powerful
story of determination create endless
opportunities for any brand.
Your Brand Ambassador!
Click here to watch a short
interview with Damani now...!
11. Client Entertainment & Staff Motivation
Impress clients, close deals and reward staff with:
• VIP Hospitality at major race tracks including Silverstone, Brands
Hatch and Spa Francorchamps at:
• British GT Championships
• British Touring Car Championships
• Track-day driving experiences at Brands Hatch (or other tracks on
request) where you drive a race car just like Damani’s
• Public appearances & motivational talks at events
2016 Partnership Features Available for individual purchase, services exchange or as part of a bespoke sponsorship package"
PR & Brand Exposure
Gain brand exposure via a new, exciting channel*:
• 24 million reach across Channel 4, Motors TV and more
• Up to 16,000 spectators at each race weekend
• 2.25 million views online & in print (OTS)
• 1 million impressions on Twitter (@DKMRacing)
• 72,000+ views on YouTube
* 2015 figures for Damani’s television, print, online and social media
Customer Engagement
Keep your brand in customers’ minds with an engaging story:
• Start new conversations with your customers and differentiate your
mail-shots by telling the story of your involvement with Damani
• Use social media competitions with prizes, including VIP Hospitality,
merchandise, track-day race-car driving experiences & more
• Show imagery of Damani and his car with your events and of your
customers and staff at racing-events
Corporate Social Responsibility
Boost the feel-good factor of your brand with your customers:
• Collaborate with Damani, leveraging his story, to drive attention and
funding to charities that support young people and the less fortunate
• Show your customers how you are joining those who support an
inspirational teen, showing what can be achieved with drive & ambition
• Send the message that you give back to the young people who are the
future – promoting hard-work & determination as the path to success
12. Described by the Telegraph as ‘prolific’ on
social media, Damani delivers powerful
visual stories promoting brands through
imagery, mentions, retweets and shares
across Facebook, Twitter and YouTube.
With 1 million impressions on Twitter
alone, Damani delivers rapidly growing
visibility for the brands that he works with.
Now, having expanded to Linked-In, he now
has a high-profile list of connections across
numerous industries to complement the
mainstream & motor-sport following on
other networks.
Social!
13. “I haven't seen anyone yet do things so
right to carve out a racing career from scratch,
Damani is a pioneer and an inspiration
to any kids who are told to lower their expectations
from life. The motor sport world desperately
needs him to continue to succeed!”
-Terence Dove, Evenflow Coaching
In 2016
his story
can be about
your brand