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Is your supplier selection
 process a source of
 competitive disadvantage?
 Peter Smith
 Managing Editor Spend Matters UK/Europe
 June 2012




services for professional procurement
www.achilles.com
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




Executive summary
Pre-qualification. Not the most exciting topic in      We describe here how pre-qualification can help
the world is it? And yet consider those firms who      – or hinder – your efforts to improve procurement
end up as our suppliers who generate reputational      process and performance as an important part of
or operational risk; firms who get into financial      the overall procurement or sourcing process.
trouble; who aren’t actually capable of doing what     It does not always get the attention it deserves, yet
they claimed they could. Firms who maybe aren’t        carrying out pre-qualification processes effectively
even allowed (in a legal or regulatory sense) to do    and efficiently is vital:
the work we’ve employed them to do. Those firms
                                                       ■■   To ensuring that the organisation ends up with
we should have weeded out from the selection
                                                            appropriate suppliers to deliver the goods and
process long before we even got close to awarding
                                                            services required.
them the contract.
                                                       ■■   As a key element of supplier and supply chain
Then, there are those potential suppliers who
                                                            risk management; identifying those potential
never made it. Those suppliers we rejected on
                                                            suppliers who may generate inappropriate risk
the grounds their turnover wasn’t large enough
                                                            for the buying organisation, and eliminating
to get over our pre-qualification hurdle, or who
                                                            them from the procurement process, is clearly
struggled answering our trick questions about
                                                            of value to buyers and buying organisations.
quality certifications for instance. Perhaps in the
process overlooking a supplier who actually could      ■■   As an important element of the selection
have come up with a stunning, innovative idea that          process; determining a sensible number of
would have provided real competitive advantage?             the best suppliers to take through to the final
We’ll never know.                                           tendering stage of the procurement process.

As well as the sheer cost of the                       In this paper, we will explain the different
pre‑qualification process, and the time                purposes of the pre-qualification process, why
required, it can be either a positive part of          it is important and how it can add value. We will
the procurement process or a source of                 look at how to construct and manage an effective
competitive disadvantage.                              pre‑qualification programme, and the different
                                                       stages involved in the process. We will also
                                                       comment on the cost of the process, and the
                                                       options, benefits and issues around using third
                                                       parties to assist in the process, which can save
                                                       significant time and money.




Spend Matters is a leading procurement advisory, analyst and publishing firm, commenting on issues
of importance to procurement and supply chain practitioners and solutions providers. Although we are
sponsored by a number of organisations who operate in our field, we write independently based on our many
years of experience as senior procurement executives, analysts and writers.




                                                                                                               2
This Spend Matters research paper considers the
    pre‑qualification process as a key element within the
    procurement cycle. The paper is sponsored by Achilles, one
    of the world’s leading managers of supplier information, and
    draws on research work previously carried out by Achilles, but
    it is written from a wholly independent perspective.




    Background and context to the pre-qualification process

      What is pre-qualification?
      The pre-qualification process is an important        key tool for pre-qualification, and PQQ is often
      element in what is, in many cases, the standard      discussed, although a pre-qualification process
      procurement / tendering process, shown in            does not always necessarily make use of a
      Figure 1.                                            PQQ. So we will use the term pre-qualification
      Most similar process maps will show the              process through this paper unless we are
      pre‑qualification process as the first significant   talking about the specific PQQ document. We
      part of our engagement with suppliers who            should also note that there are differences
      are interested in winning our business. The          between the usual processes in the public and
      “pre-qualification questionnaire” or PQQ is a        private sector; but the principles are consistent.




                                           Identify                                        Receive &
              Plan the                    potential               Issue                  evaluate PQQ
              process                     suppliers               PQQ’s                   responses




                                                                                             Choose
                                                                                            shortlist &
                                                                                          issue tender




                                           Final                Choose                    Receive &
             AWARD
                                       negotiations/            prefered                evaluate tender
            CONTRACT
                                        contracting            supplier(s)                responses




      Fig.1 – A typical procurement process




3
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




What exactly do we mean by the pre-                      It is clear that many of those failings could be
qualification process?                                   driven by a poor pre-qualification process.
                                                         By the “wrong” supplier, we mean one who does
Firstly, why is this process “pre”?                      not offer the best value for money, or has a shortfall
                                                         in their capability to actually carry out the required
That suggests it must come before something,
                                                         work, or (potentially even more seriously) one who
which indeed it does. It is “pre” the final stage
                                                         creates supplier risk such as reputational damage.
of selecting the supplier, whether that selection
                                                         Such suppliers should, we would argue, be
is made via a formal tendering process, a less
                                                         identified and eliminated at pre-qualification stage.
formal request for proposal, an electronic auction,
or whatever route chosen to ultimately select the        Recent independent research conducted by IFF
successful supplier(s).                                  Research on behalf of Achilles found that CPOs
                                                         at 71% of businesses, rising to 80% in larger
What about the “qualification”?
                                                         businesses, considered pre-qualification very
That means ensuring that whichever supplier
                                                         important. But there were large variations in the
is ultimately selected at the end of the sourcing
                                                         time taken to pre-qualify suppliers and the number
process is actually an appropriate organisation,
                                                         of sourcing events each procurement was required
capable of delivering the goods, services or works
                                                         to undertake. And in our experience, the cost of
that we require. In other words, they are qualified to
                                                         pre-qualification is not always well understood or
win our business.
                                                         analysed – that’s a subject we’ll return to later.
So the pre-qualification process is the means by
                                                         The tender stage is often perceived as the most
which we establish that it is reasonable to allow a
                                                         important within the overall sourcing process, but
supplier to tender, safe in the knowledge that, it
                                                         if the wrong suppliers are included on the shortlist;
they do happen to win the tender, they should be
                                                         or if the risk profile of the shortlisted suppliers is
capable of carrying out the work, In addition, we
                                                         not appropriate; or if they don’t have the required
check that they are firms with whom we’d be happy
                                                         experience, accreditation or capability, then the
to work – some may be capable, but inappropriate
                                                         final tender might look competitive and successful,
in other ways.
                                                         but the chances are that contract delivery will
Why bother with pre-qualification?                       bring problems because the wrong suppliers were
Within the whole sourcing process, pre-qualification     included in that final stage.
is often seen as the ugly sister to the exciting,        Why should pre-qualification be “pre”?
glamorous tendering phase. That final element of
                                                         Even if we accept the value of these activities, why
choosing the supplier, negotiating the contract, or
                                                         would we carry out process before the final stage
running a dramatic auction or sourcing event – that
                                                         (which we’ll call the tender stage for simplicity)?
all seems a lot more exciting than the process of
                                                         Can’t we just qualify those suppliers we invite to
gathering information and assessing your initial
                                                         tender at the same time we execute that stage?
range of potential suppliers in order to select a
                                                         Well, we could. But the likelihood is that, for many
short-list list for the final stages.
                                                         contracts, we will end up with large numbers of
But of course a tender, and the final contract, is       suppliers bidding if we don’t use pre-qualification
only as good as the suppliers who are competing          to reduce the numbers. Then many of these
for it. And if the pre- qualification process is not     tendering suppliers may turn out to be unsuitable
effective, the major risk is that you end up with a      to deliver the work – they may not be qualified in
shortlist – or even a final supplier – that does not     some way to do our work. If we only discover that
meet your needs. The wrong supplier wins the             at tender stage, we run the risk of wasting their
contract, because their failings were not identified     time and ours, when a pre-qualification would have
through the process, or because a better supplier        quickly ruled them out of the running.
was eliminated or did not win the final competition.




                                                                                                                  4
Interestingly, the UK government has been                        Directors turned out to be serial bankrupts; or they
    encouraging a one-stage process for lower value                  don’t have the right quality accreditations that you
    contracts. They talk about eliminating the PQQ –                 would have expected.
    but in practice, that new process combines what                  If the answer to that type of question is “that
    we might see as the regular pre-qualification                    wouldn’t worry me too much”, then there may
    element – registration and qualification questions               be a case for ignoring pre-qualification as an
    – alongside the tender element of the process. So                issue. Move straight to a simple tender and
    we would argue that the pre- qualification process               accept the risk.
    has not disappeared – only the PQQ document.
                                                                     But that simple approach is usually restricted to
    And often, the supplier’s tender or proposal is
                                                                     very low value, relatively simple or commodity
    only considered if they “pass” the pre-qualification
                                                                     based procurement exercises. In the case of
    element contained within the single document. So
                                                                     most procurement activities, for most major
    arguably, this is increasing the workload for many
                                                                     organisations, the risk element means that we do
    suppliers whose full tender will not even be read.
                                                                     want to know, in advance of them tendering for
    We could even wait until we’ve chosen our                        work, that our potential suppliers are appropriate
    preferred supplier before carrying out the pre-                  and can meet our needs.
    qualification activities. But the obvious risk then is
    that they then fail the qualification process – and
    we potentially have to start the entire process again
    to find an alternative supplier who is qualified!


    When is pre-qualification NOT appropriate?
    However, there are certainly times when it is not
    appropriate to use pre-qualification processes.
    If you can define very clearly what it is you want,
    and there is limited risk in terms of supplier failure
    or reputational risk issues, then a simple one-stage
    process can be enough. So let’s say you were
    buying 100 cases of Campbell’s Tomato Soup.
    You might, through an auction or similar, allow any
    supplier to simply submit their best prices. The
    specification and requirements are very clear, so
    price might be the only factor to consider.
    There may still be some risk involved – what if
    they don’t actually deliver once you’ve ordered
    the soup? But the consequences of that might be
    limited. After all, there are plenty of other suppliers
    around who can quickly step in if your first choice
    lets you down. So you may take the risk of omitting
    a pre-qualification in return for the benefit of a
    simple tendering process.
    The key factor to consider here is risk. Think about
    the consequences if the supplier turned out not to
    have the capability they claim; or if they went out
    of business half way through the contract; or their




5   2. Horses for Sources. The undisputed facts about outsourcing.
    May 2011
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




The purpose of the pre-qualification process

We outlined in the last section the context to the pre-qualification process and why it is important in
general terms. In this section we will look in more detail at the objectives that we seek to achieve through
pre-qualification, so we can design the process better for our specific requirement. The four purposes of
pre-qualification are as follows.




1 2
Identifying potential suppliers                          Gathering supplier information

(search)                                                 (registration)
The first element of the pre‑qualification process is    Buyers need to have administrative, factual
what we might call supplier search or discovery; it      information in place about their suppliers. This
is not always seen as part of the process but there      is to cover the basic need to engage with them,
are reasons for considering it under this heading.       pay them, and satisfy any regulatory demands.
Its importance and complexity depends heavily            Increasingly though, buyers want to know more than
on the nature of the purchase: identifying potential     the basic data; they’re interested in certifications
suppliers for some rare or novel component or raw        or accreditations that the supplier holds; what sort
material might take a lot of time and effort, and may    of business they are (an SME, minority / woman /
well be considered as a totally separate element of      veteran owned) and so on. As we said above, it is
the overall procurement process. In other cases, it      possible to delay collecting this information until the
is much more part of the pre‑qualification process.      tender stage, but that can make the tender stage
For instance, if an existing database of already         unwieldy and time-consuming. Or you can wait
pre‑qualified suppliers is used as the population        until a contract has been awarded before collecting
from which to select the tender list, then the           the full set of necessary information. While that
pre‑qualification process has in effect also defined     has some advantages, it does require a further
the process for supplier search.                         set of questions and responses to and from the
                                                         supplier, so there is much to be said for collecting
                                                         the key information once at the same time and at
                                                         a stage when the supplier is keen to conform and
                                                         co‑operate (i.e. during the selection process).
                                                         Of course, circumstances change, and collecting
                                                         information at this stage is not the end of things.
                                                         It is also important to have processes in place to
                                                         update information, and reflect new initiatives or
                                                         requirements. But that takes us onto a different set
                                                         of processes and issues.
                                                         Clearly, collection of information is also linked to
                                                         the next purpose – qualification. It is pretty much
                                                         impossible to qualify a supplier without gathering
                                                         information about them! And as we explained earlier,
                                                         the risk of not carrying out these activities early in
                                                         the overall procurement process is that suppliers
                                                         who are not capable end up tendering or even
                                                         winning the contract before we realise they are not
                                                         equipped to carry out the work.




                                                                                                                   6
3 4
    Supplier capability and risk assessment                   Choosing suppliers to tender

    (qualification)                                           (selection)
    This is the core of the pre-qualification process –       The final purpose of the pre-qualification process is
    determining whether the suppliers are appropriate,        one that often causes confusion or anger amongst
    capable and qualified to carry out the work for which     the supplier community. They often assume that
    they are competing. Do they pass the ‘threshold’          every supplier who is “qualified” (as in point 3
    of competence to carry out the work? As a                 above) should, and will, go through to compete at
    fundamental principle, suppliers who are not able to      the tender stage. And often that is true. If only a
    carry out the work to your desired standard, or have      small number of suppliers are qualified; or if there is
    other attributes which mean they are not firms with       going to be a tender that is relatively simple and low-
    whom you wish to work, should be eliminated before        effort, then it may well be possible to take through all
    tender stage (as we explained above).                     the qualified suppliers.
    This should be a key element of any organisation’s        But if you are a major organisation looking for a
    wider procurement and supply chain risk                   supplier of printed brochures, or office furniture,
    management approach. Ensuring that firms with             or scaffolding services, there may be dozens or
    whom you do business are capable, qualified, are          even hundreds of potential suppliers who could
    not breaking laws or regulation - these are basic and     meet your needs and are “qualified” in that sense
    vital considerations for an effective risk strategy.      to compete and win your business. It is simply not
                                                              feasible or cost effective for buyers or suppliers to
    It is sometimes tempting to take a supplier through       run anything other than very basic tender processes
    to the tender stage, even though they may not             involving large numbers of bidders. So numbers
    meet your qualification threshold, because you            need to be reduced at the pre‑qualification stage
    think they may be able to put in an “interesting” or      through a selection process.
    perhaps low price bid. But if they are basically not
    qualified to meet your required standards, then this      Even if the number of qualified bidders is not that
    is rarely advisable. Whilst the public sector under       large, it may still need to be reduced further. If you
    EU Regulations perhaps over-complicates these             are running a complex outsourcing project, there
    issues, the basic principle that they apply is sound      may only be ten potential qualified suppliers; but
    – the pre-qualification stage establishes whether         the complexity of the final selection process could
    a supplier is capable of doing the work; then the         suggest that even that number is unmanageably
    tender stage establishes which supplier has the best      large to handle through the tender stage. So that ten
    solution or proposal to meet your particular needs.       may need to be cut to four or five.

    So generally the principle should be that only truly      In these cases, the pre-qualification process also
    capable suppliers make it through to tender stage,        needs to contain an effective element of selection
    and suppliers who represent a risk – whether that is      – whittling down the number of suppliers and
    financial, operational, reputational, or policy related   identifying, as far possible, those who are likely to
    – should be eliminated from the process.                  be the serious competitors at tender stage, and
                                                              ultimately, the best suppliers.




7
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




Running a pre-qualification process

Planning the process
Once we have a good understanding of what we              At this point, another key decision presents itself.
are trying to achieve – for instance, do we need to       Should the buyer start the process with a blank
include an element of “selection” in the process          sheet of paper; or make use of an existing internal
– we can move on to the actual execution of the           pre-qualified list or database; or use an external
pre-qualification process.                                provider who can offer a similar service? We will
Aside from the technical aspects of pre-qualification,    look at the external option in the next section,
the project management requirements must not              although we will touch on some of the issues as
be under-estimated. We’ve seen a pre-qualification        we describe the core process here. But our basic
process fail because suppliers who expressed              assumption in this section will be that the buyer is
interest in a tender didn’t receive a PQQ as they         running a pre-qualification process from scratch.
should have because of simple administrative              How then can we design the pre-qualification
error. The process then had to be aborted and             process to meet our objectives in an efficient and
re-started later. So like all parts of the procurement    effective manner? Here is the process flow that we
process, this needs to be run in an organised and         would typically recommend.
professional manner, using project management
disciplines.




                         Identify                  Issue PQQ
                        potential                                              Gather
                                                  to interested
                        suppliers                                           information
                                                     supliers




                                                                               Verify
                                                                            information




                     Communicate                  Selection of             Qualification
                      to suppliers                 tender list              and Risk
                                                                            Analysis




   Fig. 2 Running the pre-qualification process




                                                                                                                 8
Identifying potential providers
    As we explained earlier, this stage may or may           A small contract for a repetitive low risk service
    not be considered as part of the pre-qualification       may not require any new search at all – the
    process. If a third party is used, then they may well    buyer may feel that a tender between “the usual
    have a large number of suppliers and the buyer           suspects” is good enough to get a reasonable
    may feel this is enough of a population to work          competition and a decent result. But a high value,
    with. Some private sector firms may hold lists of        high risk contract deserves some effort to be put
    suitable potential suppliers, or carry out research to   into identifying a range of potential suppliers who
    identify them. In the public sector, there will often    can then go through the pre-qualification process.
    be a need for some sort of open advertising or           Once the potential suppliers have been identified –
    publication of opportunities.                            often through those firms submitting an expression
    There are numerous other ways in which potential         of interest – then a pre-qualification questionnaire
    suppliers can be sought. Advertising through             is generally issued to them for completion. Their
    old or new media routes; using organisations             responses will form the basis of our supplier
    own websites; trade bodies or other business             information gathering, qualification and selection
    associations; all of these and more can be used.         for tendering.
    The scale of the search should be proportionate
    to the size, risk and criticality of the contract
    opportunity.




9
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




Gathering information                                 taken on trust; for a multi-million value contract
Most pre-qualification processes will require         more checking and verification is likely and is
potential suppliers to provide information about      recommended. Self-verification is almost always
themselves, usually by responding – electronically    part of the package; it is rare for the buyer to
or in hard copy – to a pre-qualification              check every detailed provided as part of the
questionnaire. That information may cover             pre-qualification. But there are obvious risks, so
administrative, technical, regulatory, capacity or    for higher value contracts and critical areas of
capability details.                                   questioning, some independence in the process is
The information should be relevant and in most        advisable.
cases will support the qualification and selection    That verification may be carried out through
processes, so the requests made of the supplier       paper based means – for instance, checking a
should relate clearly to how you intend to qualify    firm’s financial position through use of Dun &
and select suppliers.                                 Bradstreet or similar services. But it may involve
                                                      actual inspections, visits, or testing of samples.
 Key pointers:
                                                      For instance, a major food company may inspect,
 ■■ Avoid double-entry of data where possible –
                                                      assess and accredit the facilities of key raw
    if the supplier can submit information directly
                                                      material suppliers (dairies or processing plants)
    and electronically into your systems, or in a
                                                      before that supplier is even allowed to tender for
    manner that it can be imported easily, then
                                                      actual business. Or specialist firms (including
    that improves efficiency
                                                      Achilles) can carry out tasks such as professional
 ■■   That is especially useful if the information    on-site validation, auditing of management
      can be easily updated, and even more so if it   systems, and legislative compliance.
      can be re-used across a wider user base
                                                       Key pointers:
 ■■   Make sure the information you ask for is
                                                       ■■ Verification should be proportionate to
      relevant to your needs, particularly your
                                                          the overall risk in the contract and the
      qualification and selection process
                                                          significance of the area being verified
 ■■   Be clear and unambiguous in your requests,
                                                       ■■   Think about the balance between self-
      particularly where you ask for capability or
                                                            verification and buyer or third party checks
      capacity related information
                                                       ■■   Verification can take place at a later stage
Verification                                                (post PQQ) – or can be outsourced either
Verification of PQQ information (checking that              directly to external service providers or
what the supplier declares and describes on their           through the use of third party platforms and
PQQ is accurate) can be considered as a separate            databases.
process to the basic collection of the required
                                                      Verification may also be carried out by a third
information. It is critical to the achievement of
                                                      party accreditor (TPA) or similar organisation.
the pre-qualification objectives; if we cannot be
                                                      Registration and usually qualification type data
sure that the information provided by a supplier
                                                      is in such cases collected by the TPA and may
is accurate or truthful, then how can we make
                                                      be verified in some manner. Where a portal or
an appropriate supplier qualification or selection
                                                      platform is used, verification may take place when
decision?
                                                      a supplier first registers, when they specifically
Verification is in most cases carried out by          express interest in a contract, or not at all.
the buying organisation, although it can be
                                                      It can also be delayed until later in the process –
outsourced, and a risk and cost based approach
                                                      you may choose to carry out a supplier visit only
is advisable. PQQ information provided by a
                                                      once they have reached the final tender shortlist
bidder for a low value, low risk contract may be
                                                      for instance. That can reduce the workload at PQQ




                                                                                                            10
stage but of course runs the risk that they then         that potentially very strong suppliers have been
     prove to be unsuitable, which may cause other            eliminated before they get a chance to bid for the
     issues to your process if it is only discovered at       work.
     that late stage.
                                                               Key pointers:
     Qualification and risk analysis                           ■■ When using a “yes / no” process, don’t

     Qualification is essentially a “yes / no” decision,          exclude suppliers too readily
     or (for most pre-qualifications), a series of yes / no    ■■   Make sure you are using appropriate criteria
     decisions. For example:                                        based on the specific contract - excluding a
     ■■   Does the bidder have enough capacity to do                bidder on your legal services tender because
          our work?                                                 they don’t have the best health and safety
     ■■   Do they know how to do our work – can they                certification is probably not sensible or
          provide their capability?                                 appropriate. But excluding them for lack of
                                                                    professional insurance would be justified
     ■■   Are they honest people to deal with – what is the
          track record of their management / owners?           ■■   Take a risk-based approach to the
                                                                    qualification process and focus on those
     ■■   Do they have the correct regulatory or
                                                                    areas that are critical to delivery of the
          professional approvals and qualifications?
                                                                    contract
     ■■   Are their finances sound, both historically and
          looking into the future?                            Selection
     While responses can be marked (as in the                 In many cases, the buyer will find that more
     “selection” section below), it is often more relevant    potential suppliers pass the threshold and qualify
     to take a simple binary decision in terms of the         than they wish to tender for the contract. (Our
     supplier’s answer to that type of question. We           advice in most cases is that, for a single contract,
     qualify them or disqualify them directly based on        no more than 6-8 bidders should be asked to
     their answers. If the answer to any of the above         tender.) This leads to a manageable tender
     example questions is “no” for instance, we may           process for the buyer and avoids excessive and
     decide that is enough to disqualify the supplier         unreasonable effort from the supply market.
     from any further consideration.                          Indeed, if you ask a large number of firms to
                                                              tender, some will refuse based on their assessment
     A common criticism of buyers is that they exclude
                                                              of their likely chance of winning set against the
     bidders too readily on factors such as the turnover
                                                              workload. The buyer may well therefore need to
     of the bidding firm. There is a point of course
                                                              apply selection processes at this stage.
     at which an organisation is just “too small” to
     carry out a particular contract, but often the           Selection can be made based on the suppliers’
     limits used are arbitrary and unnecessary and            responses to two types of question. There
     reduce the potential pool of capable suppliers.          are those where the answer can lead to the
     For instance, a capacity issue based on the size         disqualification of the supplier, along the lines
     of a manufacturing facility, which is costly and         previously described. That is obviously a simple
     time-consuming to overcome, is very different to         form of assessment and selection (or de-selection
     capacity in the professional services field, where       to be accurate). Then there are questions which
     more consultants or software developers can be           can be marked with some degree of differentiation
     added easily to a firm’s capacity if they win a large    rather than simply on a yes / no basis. These
     contract. Again, considering risk is the key factor      are often key to effective selection. Often, many
     here.                                                    suppliers will “pass” based on the basic yes / no
                                                              questions, which leave these scored questions
     There are parallels in most of the other yes / no
                                                              as the key to choosing your shortlist for tender
     qualification areas. Caution, common sense, and
                                                              purposes. It is therefore important to select
     proportionality must be applied or you will find




11
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




these questions carefully. The focus should be            Finally, it is good practice to communicate the
on elements of the contract that are the most             results of the pre-qualification process, not only
important or differentiate clearly between suppliers.     (obviously) to those suppliers who have been
There are many different marking schemes. A               successful, but also to those who have not. That
simple one uses a 0-5 scale. A response that “fully       will help them understand better why they weren’t
meets all our requirements in this area” scores           successful, which will either make them better
five, a “no response” scores zero. Marks can then         bidders next time, or indeed help them understand
be summed across the questions to arrive at the           why perhaps they should not have bid at all, which
ranked list of potential suppliers. The top 3, 6, 8, or   saves all parties time and money in the long term.
whatever number required, are then taken through
to tender stage.
                                                          Costs of pre-qualification and using
One common mistake here is to simply use size             third parties
and experience as the selection factors. If the
                                                          The cost of pre-qualification
selection consists solely of questions such as
                                                          It is unusual for buyers to identify clearly the cost
“how many consultants do you have”? Or “what
                                                          of different elements of the procurement process,
is your total annual manufacturing capacity”, you
                                                          including any pre-qualification stage. That cost will
will simply end up selecting the largest players
                                                          largely involve internal time and resources; and of
amongst the bidding population. So look for
                                                          course there is a cost for the market or supply side
questions that get at the real capability you are
                                                          as well.
seeking. Asking for examples, or case studies is
often a good way of achieving this.                       But in our experience, procurement professionals
                                                          and others involved with the process often under-
In the public sector in many countries, there are
                                                          estimate the complexity, the importance and the
particular regulations around how pre-qualification
                                                          cost of the pre-qualification process. The recent
and indeed procurement processes in general
                                                          research undertaken by Achilles highlighted
should be handled. That also includes issues such
                                                          that 71% of businesses rated the pre‑qualifying
as how much information you should provide to
                                                          of suppliers as “very important”, and for larger
bidders in terms of your evaluation process. We
                                                          businesses, with turnovers above £1 billion, that
don’t have space here to feature that level of detail,
                                                          figure grows to 88%. Yet in our experience,
but do ensure that your pre-qualification process
                                                          very few would be able to tell you the cost of
is in line with any regulations or guidance under
                                                          running pre-qualification, how much resource
which you are operating, and of course your own
                                                          goes into it, and what the implications are of
internal procurement policies and process.
                                                          the time required to run such processes.
 Key pointers:                                            So the costs, resource and time implications can
 ■■ Use a small number of well-thought out                be significant. Designing the pre-qualification
    questions for selection purposes                      process; then getting approval or buy-in from the
 ■■   Ensure the questions really address the             key internal stakeholders; the process of inviting
      most important issues and capabilities that         or selecting the potential bidders; communication
      will determine the ultimate success of the          with the market; all these take time and effort.
      supplier and contract                               Then once pre-qualification responses are
 ■■   Don’t ask questions that simply reward size         received back from potential bidders, the process
      or current market share                             of assessing, verifying and marking can be
 ■■   Be fair and transparent in how you assess           extremely time-consuming. It is not unusual for
      and mark the responses, and retain an audit         a major procurement to receive several hundred
      trail of that process                               responses, and each might be dozens of pages
                                                          in length. A recent UK public sector tender has




                                                                                                                  12
seen its process slip by several months from the           multiple users. A buyer may then directly access,
     published timetable – over 800 PQQ responses               for instance, a pre-qualified list of potential
     were received, and the procurement team was not            suppliers for a particular industry who have a
     geared up to handle such a number in the time              defined capability, with appropriate certification
     originally allowed.                                        if required, a healthy financial situation, no nasty
     Given this, it is important to ensure your pre-            surprises in terms of legal or regulatory issues, and
     qualification process is appropriate to the                listed by country or region. And that can be done
     size and risk for the contract in question. We             very quickly.
     mentioned earlier that there may be some                       Please find three firms (to whom I can then
     occasions where it is not necessary at all, but             issue a tender), fully qualified and certified
     even if you decide it will add value, that doesn’t          to carry out underwater oil-rig maintenance
     mean the pre-qualification process should be                work off the coast of the Philippines, with at
     the same no matter what you are buying and for              least three years’ experience, a stable financial
     every procurement exercise. If the contract is low          position and strong environmental awareness
     risk, a few basic questions for qualification may           and policies in place
     be enough, with a handful of selection questions
     requiring a short response from the supplier to            It’s easy to see how much time and effort a
     enable a tender list to be selected.                       buyer might have to exert in order to answer that
                                                                question. But if it came from an internal senior
     At the other extreme, selecting a contractor to
                                                                stakeholder, who is in a situation of some urgency,
     carry out critical and high risk work – perhaps a
                                                                the buyer may not have the luxury of time.
     sensitive construction or maintenance project of
     an intrinsically high risk nature - requires a detailed    However, an existing database, with verified and
     approach to pre-qualification, with carefully thought      accurate information, provided by a third party
     out questions, potentially some independent                who specialises in this sort of work, could provide
     verification and a strong selection element, in order      an answer instantly. And that can be achieved
     to ensure you choose a supplier who really can             without any compromise on the risk element of the
     carry out the work properly and offer goods value          process. Indeed, a reputable third party is likely to
     for money.                                                 put more effort into the verification element of the
                                                                process than individual buyers generally have the
     There is often a balance with time here. Urgent
                                                                time or resource to do.
     procurement requirements, almost by definition,
     are often high risk. In an emergency situation, it         Some organisations operate what we might call a
     is quite likely that a supplier will be carrying out       “hybrid” model for pre-qualification. That means
     sensitive or high risk work for you. So there may be       they use third parties for some categories of
     a temptation to cut corners – but that of course can       spend, but not for others, where they may run their
     lead to even bigger problems if the supplier turns         own processes. Or the buyer may use an external
     out to be inappropriate or incapable of meeting            database to arrive at a long-list of suppliers, but
     your needs!                                                then issue some selection type questions (as we
                                                                described earlier) to these firms in order to reduce
     Third-party providers – an option worth
                                                                the field further to a suitable number for the tender.
     considering?
                                                                So in the case above, if the database turned up
     The cost of the process, and the time required
                                                                twelve firms who met the requirement in terms of
     to run proper pre-qualification is one reason for
                                                                oil-rig work, rather than three, a short questionnaire
     the growth of third party services in this field.
                                                                with three or four questions, perhaps looking
     There are obvious economies of scale in a single
                                                                in more detail at some specific aspects of their
     organisation carrying out some combination of
                                                                experience, might enable the buyer to quickly
     registration, verification, qualification and selection,
                                                                choose three or four to take part in the final tender.
     then making the results of that work available to




13
Best practice in pre-qualification processes

A Spend Matters White Paper sponsored by Achilles




Third-party providers can therefore offer a way                procurement or pre-qualification exercise that is
of reducing cost, shortening timescales and                    necessary; but in the appropriate circumstances,
increasing the efficiency of the pre-qualification             they are an option worth serious consideration.
process, in some cases by working across industry              Here is a decision chart that can help determine
sectors and collaborative user groups. They                    the appropriate route to take if you are considering
can also offer a strong risk management focus.                 using a third party database, platform or similar
They are unlikely to meet your needs for every                 pre-qualified supplier population.




                                                                 Does
                                                              third-party
                                                            database cover
                                                              my needs?



                                                      Yes                    No




                                         Does                                     Advertise for
                                     qualified list                                potential
                                     of suppliers                                  suppliers
                                     need further
                                      selection?


                                 Yes             No



                    Run simflified
                       PQQ /                                                      Run pre-qual
                      selection                                                     process
                      process




                       Choose                          ISSUE                        Choose
                      tender list                     TENDER                       tender list




  Fig.3 – Using a third-party pre-qualification database




                                                                                                                      14
Critical success factors for the PQ process                      Conclusions
     In this section, we will briefly discuss some of                 So, finally, let’s sum up what we’ve described in
     the over-arching success factors for an effective                this paper.
     pre‑qualification, including issues that don’t fit               We have explained why the pre-qualification
     neatly into our previous headings.                               process is important, and why it is likely to be an
     ■■   Appropriate processes and minimising the burden             important element of the procurement process
          on suppliers – we touched on this issue earlier,            for most – but not all – of our procurement
          but it is important to consider suppliers and their         requirements. Pre-qualification has four key
          view of the pre-qualification process. If suppliers         purposes, identifying suppliers, registration,
          perceive the process is onerous relative to their           qualification and selection – and it is
          likely outcome, then they may choose to withdraw,           important to understand these, and which you
          weakening the market. This can be another benefit           want to focus on, when you’re designing your
          of the outsourced or collaborative pan-sector model.        pre-qualification process.
          While in some cases there may be a cost to the              The various steps in the process can then be
          supplier, they will save through not having to submit       structured to meet those needs. At all times, bear
          information, often duplicated, time after time, for         in mind the risk element of the process; when it
          multiple tenders and buyers.                                comes to issues such as how much verification
     ■■   The importance of ensuring a competitive market             you want to carry out, that should be directly
          – of course, much of the benefit of a well-run and          proportionate to the inherent risk in the contract in
          sensible pre-qualification process will be wasted           question.
          if you don’t start with a strong range of potential         The cost of the process, including the time
          suppliers. Going back to the same group of regular          taken and resource required, should also be
          suppliers, tender after tender, may bring some              considered and again should be proportionate
          benefits of familiarity, but may mean you miss              to the risk. Third party providers, who can take
          interesting new market entrants. So whether you run         advantage of economies of scale and expertise
          the process internally or use a third party, make sure      to offer a collaborative service to multiple buying
          you start with a competitive field of potential bidders,    organisations, are increasingly important in this
          and consider wider advertising if you are worried this      field. They can help accelerate the process, lower
          is not the case.                                            the cost and potentially even reduce supplier risk.
     ■■   Ensuring fairness and transparency – there are two          It may not be a suitable option for every spend
          key reasons why pre-qualification processes should          category, and buyers may still need to run some
          be fair and as transparent as possible. Firstly, in order   selection elements of the process, but it is an
          to avoid any hint of fraud or corruption, whether that      option worth considering, particularly for unique or
          is driven by internal or external forces. An open and       sector specific supply needs.
          transparent process, with objective selection criteria,     Finally, remember the supplier’s viewpoint in this.
          is a strong bulwark against biased or fraudulent            Processes that are proportionate, well-structured,
          supplier selection. Secondly, if we expect suppliers        fair and transparent help them, and that will, in the
          to compete actively to help us achieve competitive          long run, lead to stronger supplier relationships,
          markets, they need to see that they have a genuine          more dynamic supply markets and better suppliers
          chance of winning business; a fair process is part          willing to bid for your work.
          of that. Making the methodology by which you will
                                                                      Peter Smith
          qualify, verify and select suppliers as transparent and
          efficient as possible therefore encourages suppliers.       June 2012
          Buyers will often now publish in some detail those
          processes, so suppliers can see exactly how they will
          be judged. That is, in our view, to be recommended.




15
About Achilles                                             About the Author - Peter Smith
Achilles offers a pre-qualification and supplier           Managing Director, Spend Matters UK/Europe
information management solution to provide                 Peter has 25 years’ experience in procurement
businesses with one source of accurate, up-                and supply chain as a manager, procurement
to-date and validated supplier information. The            director, consultant, analyst and writer. He edits
solution encompasses everything from finding               Spend Matters UK/Europe, and with Jason Busch,
and selecting potential suppliers, through to pre-         the founder of Spend Matters in the US, has
qualifying, evaluating and monitoring performance.         developed it into a leading web-based resource
Each of these is an important step towards the             for procurement and industry professionals.
continuous management of risk throughout the               Peter is also Managing Director of Procurement
supply chain.                                              Excellence Ltd, a leading specialist consulting
Thousands of buyers use Achilles every day to gain         firm, and is recognised as one of the UK’s leading
visibility of their suppliers, and with operations in 26   experts in public and private sector procurement
countries and 20 years’ experience, they can do so         performance improvement. Peter has an MA in
with confidence whilst unlocking tangible benefits         Mathematics from Cambridge University, is a
of cost reduction, increased process efficiency and        Fellow and was 2003 President of the Chartered
risk reduction.                                            Institute of Purchasing and Supply, and his
                                                           first (co-authored) book, “Buying Professional
                                                           Services”, was published by the Economist Books
                                                           in June 2010*. Before moving into consultancy, he
                                                           was Procurement Director for the NatWest Group,
                                                           the Department of Social Security (the DSS), and
                                                           the Dun & Bradstreet Corporation, and held senior
                                                           positions in the Mars Group.
                                                           Spend Matters is thankful for the support of
                                                           Achilles, our sponsor for this paper. Spend Matters
                                                           sponsors have no additional opportunity to
                                                           influence the content or research of Spend Matters
                                                           material or products relative to other software or
                                                           services providers.
                                                           Further information on this topic and others can be
                                                           found at the website www.spendmatters.co.uk, or
                                                           we can be contacted at psmith@spendmatters.
                                                           com. Reproduction of this publication in any form
                                                           without prior written permission is forbidden.
                                                           *Buying Professional Services (Czerniawska and
                                                           Smith, Economist Books, 2010).




      Achilles Group Limited
      30 Park Gate, Milton Park, Abingdon, Oxon, OX14 4SH, UK
      T: +44 (0)1235 820813 F: +44 (0)1235 821093 E: marketing@achilles.com W: www.achilles.com
      001-07/2012

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SpendMatters & Achilles Supplier Selection WhitePaper

  • 1. Is your supplier selection process a source of competitive disadvantage? Peter Smith Managing Editor Spend Matters UK/Europe June 2012 services for professional procurement www.achilles.com
  • 2. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles Executive summary Pre-qualification. Not the most exciting topic in We describe here how pre-qualification can help the world is it? And yet consider those firms who – or hinder – your efforts to improve procurement end up as our suppliers who generate reputational process and performance as an important part of or operational risk; firms who get into financial the overall procurement or sourcing process. trouble; who aren’t actually capable of doing what It does not always get the attention it deserves, yet they claimed they could. Firms who maybe aren’t carrying out pre-qualification processes effectively even allowed (in a legal or regulatory sense) to do and efficiently is vital: the work we’ve employed them to do. Those firms ■■ To ensuring that the organisation ends up with we should have weeded out from the selection appropriate suppliers to deliver the goods and process long before we even got close to awarding services required. them the contract. ■■ As a key element of supplier and supply chain Then, there are those potential suppliers who risk management; identifying those potential never made it. Those suppliers we rejected on suppliers who may generate inappropriate risk the grounds their turnover wasn’t large enough for the buying organisation, and eliminating to get over our pre-qualification hurdle, or who them from the procurement process, is clearly struggled answering our trick questions about of value to buyers and buying organisations. quality certifications for instance. Perhaps in the process overlooking a supplier who actually could ■■ As an important element of the selection have come up with a stunning, innovative idea that process; determining a sensible number of would have provided real competitive advantage? the best suppliers to take through to the final We’ll never know. tendering stage of the procurement process. As well as the sheer cost of the In this paper, we will explain the different pre‑qualification process, and the time purposes of the pre-qualification process, why required, it can be either a positive part of it is important and how it can add value. We will the procurement process or a source of look at how to construct and manage an effective competitive disadvantage. pre‑qualification programme, and the different stages involved in the process. We will also comment on the cost of the process, and the options, benefits and issues around using third parties to assist in the process, which can save significant time and money. Spend Matters is a leading procurement advisory, analyst and publishing firm, commenting on issues of importance to procurement and supply chain practitioners and solutions providers. Although we are sponsored by a number of organisations who operate in our field, we write independently based on our many years of experience as senior procurement executives, analysts and writers. 2
  • 3. This Spend Matters research paper considers the pre‑qualification process as a key element within the procurement cycle. The paper is sponsored by Achilles, one of the world’s leading managers of supplier information, and draws on research work previously carried out by Achilles, but it is written from a wholly independent perspective. Background and context to the pre-qualification process What is pre-qualification? The pre-qualification process is an important key tool for pre-qualification, and PQQ is often element in what is, in many cases, the standard discussed, although a pre-qualification process procurement / tendering process, shown in does not always necessarily make use of a Figure 1. PQQ. So we will use the term pre-qualification Most similar process maps will show the process through this paper unless we are pre‑qualification process as the first significant talking about the specific PQQ document. We part of our engagement with suppliers who should also note that there are differences are interested in winning our business. The between the usual processes in the public and “pre-qualification questionnaire” or PQQ is a private sector; but the principles are consistent. Identify Receive & Plan the potential Issue evaluate PQQ process suppliers PQQ’s responses Choose shortlist & issue tender Final Choose Receive & AWARD negotiations/ prefered evaluate tender CONTRACT contracting supplier(s) responses Fig.1 – A typical procurement process 3
  • 4. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles What exactly do we mean by the pre- It is clear that many of those failings could be qualification process? driven by a poor pre-qualification process. By the “wrong” supplier, we mean one who does Firstly, why is this process “pre”? not offer the best value for money, or has a shortfall in their capability to actually carry out the required That suggests it must come before something, work, or (potentially even more seriously) one who which indeed it does. It is “pre” the final stage creates supplier risk such as reputational damage. of selecting the supplier, whether that selection Such suppliers should, we would argue, be is made via a formal tendering process, a less identified and eliminated at pre-qualification stage. formal request for proposal, an electronic auction, or whatever route chosen to ultimately select the Recent independent research conducted by IFF successful supplier(s). Research on behalf of Achilles found that CPOs at 71% of businesses, rising to 80% in larger What about the “qualification”? businesses, considered pre-qualification very That means ensuring that whichever supplier important. But there were large variations in the is ultimately selected at the end of the sourcing time taken to pre-qualify suppliers and the number process is actually an appropriate organisation, of sourcing events each procurement was required capable of delivering the goods, services or works to undertake. And in our experience, the cost of that we require. In other words, they are qualified to pre-qualification is not always well understood or win our business. analysed – that’s a subject we’ll return to later. So the pre-qualification process is the means by The tender stage is often perceived as the most which we establish that it is reasonable to allow a important within the overall sourcing process, but supplier to tender, safe in the knowledge that, it if the wrong suppliers are included on the shortlist; they do happen to win the tender, they should be or if the risk profile of the shortlisted suppliers is capable of carrying out the work, In addition, we not appropriate; or if they don’t have the required check that they are firms with whom we’d be happy experience, accreditation or capability, then the to work – some may be capable, but inappropriate final tender might look competitive and successful, in other ways. but the chances are that contract delivery will Why bother with pre-qualification? bring problems because the wrong suppliers were Within the whole sourcing process, pre-qualification included in that final stage. is often seen as the ugly sister to the exciting, Why should pre-qualification be “pre”? glamorous tendering phase. That final element of Even if we accept the value of these activities, why choosing the supplier, negotiating the contract, or would we carry out process before the final stage running a dramatic auction or sourcing event – that (which we’ll call the tender stage for simplicity)? all seems a lot more exciting than the process of Can’t we just qualify those suppliers we invite to gathering information and assessing your initial tender at the same time we execute that stage? range of potential suppliers in order to select a Well, we could. But the likelihood is that, for many short-list list for the final stages. contracts, we will end up with large numbers of But of course a tender, and the final contract, is suppliers bidding if we don’t use pre-qualification only as good as the suppliers who are competing to reduce the numbers. Then many of these for it. And if the pre- qualification process is not tendering suppliers may turn out to be unsuitable effective, the major risk is that you end up with a to deliver the work – they may not be qualified in shortlist – or even a final supplier – that does not some way to do our work. If we only discover that meet your needs. The wrong supplier wins the at tender stage, we run the risk of wasting their contract, because their failings were not identified time and ours, when a pre-qualification would have through the process, or because a better supplier quickly ruled them out of the running. was eliminated or did not win the final competition. 4
  • 5. Interestingly, the UK government has been Directors turned out to be serial bankrupts; or they encouraging a one-stage process for lower value don’t have the right quality accreditations that you contracts. They talk about eliminating the PQQ – would have expected. but in practice, that new process combines what If the answer to that type of question is “that we might see as the regular pre-qualification wouldn’t worry me too much”, then there may element – registration and qualification questions be a case for ignoring pre-qualification as an – alongside the tender element of the process. So issue. Move straight to a simple tender and we would argue that the pre- qualification process accept the risk. has not disappeared – only the PQQ document. But that simple approach is usually restricted to And often, the supplier’s tender or proposal is very low value, relatively simple or commodity only considered if they “pass” the pre-qualification based procurement exercises. In the case of element contained within the single document. So most procurement activities, for most major arguably, this is increasing the workload for many organisations, the risk element means that we do suppliers whose full tender will not even be read. want to know, in advance of them tendering for We could even wait until we’ve chosen our work, that our potential suppliers are appropriate preferred supplier before carrying out the pre- and can meet our needs. qualification activities. But the obvious risk then is that they then fail the qualification process – and we potentially have to start the entire process again to find an alternative supplier who is qualified! When is pre-qualification NOT appropriate? However, there are certainly times when it is not appropriate to use pre-qualification processes. If you can define very clearly what it is you want, and there is limited risk in terms of supplier failure or reputational risk issues, then a simple one-stage process can be enough. So let’s say you were buying 100 cases of Campbell’s Tomato Soup. You might, through an auction or similar, allow any supplier to simply submit their best prices. The specification and requirements are very clear, so price might be the only factor to consider. There may still be some risk involved – what if they don’t actually deliver once you’ve ordered the soup? But the consequences of that might be limited. After all, there are plenty of other suppliers around who can quickly step in if your first choice lets you down. So you may take the risk of omitting a pre-qualification in return for the benefit of a simple tendering process. The key factor to consider here is risk. Think about the consequences if the supplier turned out not to have the capability they claim; or if they went out of business half way through the contract; or their 5 2. Horses for Sources. The undisputed facts about outsourcing. May 2011
  • 6. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles The purpose of the pre-qualification process We outlined in the last section the context to the pre-qualification process and why it is important in general terms. In this section we will look in more detail at the objectives that we seek to achieve through pre-qualification, so we can design the process better for our specific requirement. The four purposes of pre-qualification are as follows. 1 2 Identifying potential suppliers Gathering supplier information (search) (registration) The first element of the pre‑qualification process is Buyers need to have administrative, factual what we might call supplier search or discovery; it information in place about their suppliers. This is not always seen as part of the process but there is to cover the basic need to engage with them, are reasons for considering it under this heading. pay them, and satisfy any regulatory demands. Its importance and complexity depends heavily Increasingly though, buyers want to know more than on the nature of the purchase: identifying potential the basic data; they’re interested in certifications suppliers for some rare or novel component or raw or accreditations that the supplier holds; what sort material might take a lot of time and effort, and may of business they are (an SME, minority / woman / well be considered as a totally separate element of veteran owned) and so on. As we said above, it is the overall procurement process. In other cases, it possible to delay collecting this information until the is much more part of the pre‑qualification process. tender stage, but that can make the tender stage For instance, if an existing database of already unwieldy and time-consuming. Or you can wait pre‑qualified suppliers is used as the population until a contract has been awarded before collecting from which to select the tender list, then the the full set of necessary information. While that pre‑qualification process has in effect also defined has some advantages, it does require a further the process for supplier search. set of questions and responses to and from the supplier, so there is much to be said for collecting the key information once at the same time and at a stage when the supplier is keen to conform and co‑operate (i.e. during the selection process). Of course, circumstances change, and collecting information at this stage is not the end of things. It is also important to have processes in place to update information, and reflect new initiatives or requirements. But that takes us onto a different set of processes and issues. Clearly, collection of information is also linked to the next purpose – qualification. It is pretty much impossible to qualify a supplier without gathering information about them! And as we explained earlier, the risk of not carrying out these activities early in the overall procurement process is that suppliers who are not capable end up tendering or even winning the contract before we realise they are not equipped to carry out the work. 6
  • 7. 3 4 Supplier capability and risk assessment Choosing suppliers to tender (qualification) (selection) This is the core of the pre-qualification process – The final purpose of the pre-qualification process is determining whether the suppliers are appropriate, one that often causes confusion or anger amongst capable and qualified to carry out the work for which the supplier community. They often assume that they are competing. Do they pass the ‘threshold’ every supplier who is “qualified” (as in point 3 of competence to carry out the work? As a above) should, and will, go through to compete at fundamental principle, suppliers who are not able to the tender stage. And often that is true. If only a carry out the work to your desired standard, or have small number of suppliers are qualified; or if there is other attributes which mean they are not firms with going to be a tender that is relatively simple and low- whom you wish to work, should be eliminated before effort, then it may well be possible to take through all tender stage (as we explained above). the qualified suppliers. This should be a key element of any organisation’s But if you are a major organisation looking for a wider procurement and supply chain risk supplier of printed brochures, or office furniture, management approach. Ensuring that firms with or scaffolding services, there may be dozens or whom you do business are capable, qualified, are even hundreds of potential suppliers who could not breaking laws or regulation - these are basic and meet your needs and are “qualified” in that sense vital considerations for an effective risk strategy. to compete and win your business. It is simply not feasible or cost effective for buyers or suppliers to It is sometimes tempting to take a supplier through run anything other than very basic tender processes to the tender stage, even though they may not involving large numbers of bidders. So numbers meet your qualification threshold, because you need to be reduced at the pre‑qualification stage think they may be able to put in an “interesting” or through a selection process. perhaps low price bid. But if they are basically not qualified to meet your required standards, then this Even if the number of qualified bidders is not that is rarely advisable. Whilst the public sector under large, it may still need to be reduced further. If you EU Regulations perhaps over-complicates these are running a complex outsourcing project, there issues, the basic principle that they apply is sound may only be ten potential qualified suppliers; but – the pre-qualification stage establishes whether the complexity of the final selection process could a supplier is capable of doing the work; then the suggest that even that number is unmanageably tender stage establishes which supplier has the best large to handle through the tender stage. So that ten solution or proposal to meet your particular needs. may need to be cut to four or five. So generally the principle should be that only truly In these cases, the pre-qualification process also capable suppliers make it through to tender stage, needs to contain an effective element of selection and suppliers who represent a risk – whether that is – whittling down the number of suppliers and financial, operational, reputational, or policy related identifying, as far possible, those who are likely to – should be eliminated from the process. be the serious competitors at tender stage, and ultimately, the best suppliers. 7
  • 8. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles Running a pre-qualification process Planning the process Once we have a good understanding of what we At this point, another key decision presents itself. are trying to achieve – for instance, do we need to Should the buyer start the process with a blank include an element of “selection” in the process sheet of paper; or make use of an existing internal – we can move on to the actual execution of the pre-qualified list or database; or use an external pre-qualification process. provider who can offer a similar service? We will Aside from the technical aspects of pre-qualification, look at the external option in the next section, the project management requirements must not although we will touch on some of the issues as be under-estimated. We’ve seen a pre-qualification we describe the core process here. But our basic process fail because suppliers who expressed assumption in this section will be that the buyer is interest in a tender didn’t receive a PQQ as they running a pre-qualification process from scratch. should have because of simple administrative How then can we design the pre-qualification error. The process then had to be aborted and process to meet our objectives in an efficient and re-started later. So like all parts of the procurement effective manner? Here is the process flow that we process, this needs to be run in an organised and would typically recommend. professional manner, using project management disciplines. Identify Issue PQQ potential Gather to interested suppliers information supliers Verify information Communicate Selection of Qualification to suppliers tender list and Risk Analysis Fig. 2 Running the pre-qualification process 8
  • 9. Identifying potential providers As we explained earlier, this stage may or may A small contract for a repetitive low risk service not be considered as part of the pre-qualification may not require any new search at all – the process. If a third party is used, then they may well buyer may feel that a tender between “the usual have a large number of suppliers and the buyer suspects” is good enough to get a reasonable may feel this is enough of a population to work competition and a decent result. But a high value, with. Some private sector firms may hold lists of high risk contract deserves some effort to be put suitable potential suppliers, or carry out research to into identifying a range of potential suppliers who identify them. In the public sector, there will often can then go through the pre-qualification process. be a need for some sort of open advertising or Once the potential suppliers have been identified – publication of opportunities. often through those firms submitting an expression There are numerous other ways in which potential of interest – then a pre-qualification questionnaire suppliers can be sought. Advertising through is generally issued to them for completion. Their old or new media routes; using organisations responses will form the basis of our supplier own websites; trade bodies or other business information gathering, qualification and selection associations; all of these and more can be used. for tendering. The scale of the search should be proportionate to the size, risk and criticality of the contract opportunity. 9
  • 10. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles Gathering information taken on trust; for a multi-million value contract Most pre-qualification processes will require more checking and verification is likely and is potential suppliers to provide information about recommended. Self-verification is almost always themselves, usually by responding – electronically part of the package; it is rare for the buyer to or in hard copy – to a pre-qualification check every detailed provided as part of the questionnaire. That information may cover pre-qualification. But there are obvious risks, so administrative, technical, regulatory, capacity or for higher value contracts and critical areas of capability details. questioning, some independence in the process is The information should be relevant and in most advisable. cases will support the qualification and selection That verification may be carried out through processes, so the requests made of the supplier paper based means – for instance, checking a should relate clearly to how you intend to qualify firm’s financial position through use of Dun & and select suppliers. Bradstreet or similar services. But it may involve actual inspections, visits, or testing of samples. Key pointers: For instance, a major food company may inspect, ■■ Avoid double-entry of data where possible – assess and accredit the facilities of key raw if the supplier can submit information directly material suppliers (dairies or processing plants) and electronically into your systems, or in a before that supplier is even allowed to tender for manner that it can be imported easily, then actual business. Or specialist firms (including that improves efficiency Achilles) can carry out tasks such as professional ■■ That is especially useful if the information on-site validation, auditing of management can be easily updated, and even more so if it systems, and legislative compliance. can be re-used across a wider user base Key pointers: ■■ Make sure the information you ask for is ■■ Verification should be proportionate to relevant to your needs, particularly your the overall risk in the contract and the qualification and selection process significance of the area being verified ■■ Be clear and unambiguous in your requests, ■■ Think about the balance between self- particularly where you ask for capability or verification and buyer or third party checks capacity related information ■■ Verification can take place at a later stage Verification (post PQQ) – or can be outsourced either Verification of PQQ information (checking that directly to external service providers or what the supplier declares and describes on their through the use of third party platforms and PQQ is accurate) can be considered as a separate databases. process to the basic collection of the required Verification may also be carried out by a third information. It is critical to the achievement of party accreditor (TPA) or similar organisation. the pre-qualification objectives; if we cannot be Registration and usually qualification type data sure that the information provided by a supplier is in such cases collected by the TPA and may is accurate or truthful, then how can we make be verified in some manner. Where a portal or an appropriate supplier qualification or selection platform is used, verification may take place when decision? a supplier first registers, when they specifically Verification is in most cases carried out by express interest in a contract, or not at all. the buying organisation, although it can be It can also be delayed until later in the process – outsourced, and a risk and cost based approach you may choose to carry out a supplier visit only is advisable. PQQ information provided by a once they have reached the final tender shortlist bidder for a low value, low risk contract may be for instance. That can reduce the workload at PQQ 10
  • 11. stage but of course runs the risk that they then that potentially very strong suppliers have been prove to be unsuitable, which may cause other eliminated before they get a chance to bid for the issues to your process if it is only discovered at work. that late stage. Key pointers: Qualification and risk analysis ■■ When using a “yes / no” process, don’t Qualification is essentially a “yes / no” decision, exclude suppliers too readily or (for most pre-qualifications), a series of yes / no ■■ Make sure you are using appropriate criteria decisions. For example: based on the specific contract - excluding a ■■ Does the bidder have enough capacity to do bidder on your legal services tender because our work? they don’t have the best health and safety ■■ Do they know how to do our work – can they certification is probably not sensible or provide their capability? appropriate. But excluding them for lack of professional insurance would be justified ■■ Are they honest people to deal with – what is the track record of their management / owners? ■■ Take a risk-based approach to the qualification process and focus on those ■■ Do they have the correct regulatory or areas that are critical to delivery of the professional approvals and qualifications? contract ■■ Are their finances sound, both historically and looking into the future? Selection While responses can be marked (as in the In many cases, the buyer will find that more “selection” section below), it is often more relevant potential suppliers pass the threshold and qualify to take a simple binary decision in terms of the than they wish to tender for the contract. (Our supplier’s answer to that type of question. We advice in most cases is that, for a single contract, qualify them or disqualify them directly based on no more than 6-8 bidders should be asked to their answers. If the answer to any of the above tender.) This leads to a manageable tender example questions is “no” for instance, we may process for the buyer and avoids excessive and decide that is enough to disqualify the supplier unreasonable effort from the supply market. from any further consideration. Indeed, if you ask a large number of firms to tender, some will refuse based on their assessment A common criticism of buyers is that they exclude of their likely chance of winning set against the bidders too readily on factors such as the turnover workload. The buyer may well therefore need to of the bidding firm. There is a point of course apply selection processes at this stage. at which an organisation is just “too small” to carry out a particular contract, but often the Selection can be made based on the suppliers’ limits used are arbitrary and unnecessary and responses to two types of question. There reduce the potential pool of capable suppliers. are those where the answer can lead to the For instance, a capacity issue based on the size disqualification of the supplier, along the lines of a manufacturing facility, which is costly and previously described. That is obviously a simple time-consuming to overcome, is very different to form of assessment and selection (or de-selection capacity in the professional services field, where to be accurate). Then there are questions which more consultants or software developers can be can be marked with some degree of differentiation added easily to a firm’s capacity if they win a large rather than simply on a yes / no basis. These contract. Again, considering risk is the key factor are often key to effective selection. Often, many here. suppliers will “pass” based on the basic yes / no questions, which leave these scored questions There are parallels in most of the other yes / no as the key to choosing your shortlist for tender qualification areas. Caution, common sense, and purposes. It is therefore important to select proportionality must be applied or you will find 11
  • 12. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles these questions carefully. The focus should be Finally, it is good practice to communicate the on elements of the contract that are the most results of the pre-qualification process, not only important or differentiate clearly between suppliers. (obviously) to those suppliers who have been There are many different marking schemes. A successful, but also to those who have not. That simple one uses a 0-5 scale. A response that “fully will help them understand better why they weren’t meets all our requirements in this area” scores successful, which will either make them better five, a “no response” scores zero. Marks can then bidders next time, or indeed help them understand be summed across the questions to arrive at the why perhaps they should not have bid at all, which ranked list of potential suppliers. The top 3, 6, 8, or saves all parties time and money in the long term. whatever number required, are then taken through to tender stage. Costs of pre-qualification and using One common mistake here is to simply use size third parties and experience as the selection factors. If the The cost of pre-qualification selection consists solely of questions such as It is unusual for buyers to identify clearly the cost “how many consultants do you have”? Or “what of different elements of the procurement process, is your total annual manufacturing capacity”, you including any pre-qualification stage. That cost will will simply end up selecting the largest players largely involve internal time and resources; and of amongst the bidding population. So look for course there is a cost for the market or supply side questions that get at the real capability you are as well. seeking. Asking for examples, or case studies is often a good way of achieving this. But in our experience, procurement professionals and others involved with the process often under- In the public sector in many countries, there are estimate the complexity, the importance and the particular regulations around how pre-qualification cost of the pre-qualification process. The recent and indeed procurement processes in general research undertaken by Achilles highlighted should be handled. That also includes issues such that 71% of businesses rated the pre‑qualifying as how much information you should provide to of suppliers as “very important”, and for larger bidders in terms of your evaluation process. We businesses, with turnovers above £1 billion, that don’t have space here to feature that level of detail, figure grows to 88%. Yet in our experience, but do ensure that your pre-qualification process very few would be able to tell you the cost of is in line with any regulations or guidance under running pre-qualification, how much resource which you are operating, and of course your own goes into it, and what the implications are of internal procurement policies and process. the time required to run such processes. Key pointers: So the costs, resource and time implications can ■■ Use a small number of well-thought out be significant. Designing the pre-qualification questions for selection purposes process; then getting approval or buy-in from the ■■ Ensure the questions really address the key internal stakeholders; the process of inviting most important issues and capabilities that or selecting the potential bidders; communication will determine the ultimate success of the with the market; all these take time and effort. supplier and contract Then once pre-qualification responses are ■■ Don’t ask questions that simply reward size received back from potential bidders, the process or current market share of assessing, verifying and marking can be ■■ Be fair and transparent in how you assess extremely time-consuming. It is not unusual for and mark the responses, and retain an audit a major procurement to receive several hundred trail of that process responses, and each might be dozens of pages in length. A recent UK public sector tender has 12
  • 13. seen its process slip by several months from the multiple users. A buyer may then directly access, published timetable – over 800 PQQ responses for instance, a pre-qualified list of potential were received, and the procurement team was not suppliers for a particular industry who have a geared up to handle such a number in the time defined capability, with appropriate certification originally allowed. if required, a healthy financial situation, no nasty Given this, it is important to ensure your pre- surprises in terms of legal or regulatory issues, and qualification process is appropriate to the listed by country or region. And that can be done size and risk for the contract in question. We very quickly. mentioned earlier that there may be some Please find three firms (to whom I can then occasions where it is not necessary at all, but issue a tender), fully qualified and certified even if you decide it will add value, that doesn’t to carry out underwater oil-rig maintenance mean the pre-qualification process should be work off the coast of the Philippines, with at the same no matter what you are buying and for least three years’ experience, a stable financial every procurement exercise. If the contract is low position and strong environmental awareness risk, a few basic questions for qualification may and policies in place be enough, with a handful of selection questions requiring a short response from the supplier to It’s easy to see how much time and effort a enable a tender list to be selected. buyer might have to exert in order to answer that question. But if it came from an internal senior At the other extreme, selecting a contractor to stakeholder, who is in a situation of some urgency, carry out critical and high risk work – perhaps a the buyer may not have the luxury of time. sensitive construction or maintenance project of an intrinsically high risk nature - requires a detailed However, an existing database, with verified and approach to pre-qualification, with carefully thought accurate information, provided by a third party out questions, potentially some independent who specialises in this sort of work, could provide verification and a strong selection element, in order an answer instantly. And that can be achieved to ensure you choose a supplier who really can without any compromise on the risk element of the carry out the work properly and offer goods value process. Indeed, a reputable third party is likely to for money. put more effort into the verification element of the process than individual buyers generally have the There is often a balance with time here. Urgent time or resource to do. procurement requirements, almost by definition, are often high risk. In an emergency situation, it Some organisations operate what we might call a is quite likely that a supplier will be carrying out “hybrid” model for pre-qualification. That means sensitive or high risk work for you. So there may be they use third parties for some categories of a temptation to cut corners – but that of course can spend, but not for others, where they may run their lead to even bigger problems if the supplier turns own processes. Or the buyer may use an external out to be inappropriate or incapable of meeting database to arrive at a long-list of suppliers, but your needs! then issue some selection type questions (as we described earlier) to these firms in order to reduce Third-party providers – an option worth the field further to a suitable number for the tender. considering? So in the case above, if the database turned up The cost of the process, and the time required twelve firms who met the requirement in terms of to run proper pre-qualification is one reason for oil-rig work, rather than three, a short questionnaire the growth of third party services in this field. with three or four questions, perhaps looking There are obvious economies of scale in a single in more detail at some specific aspects of their organisation carrying out some combination of experience, might enable the buyer to quickly registration, verification, qualification and selection, choose three or four to take part in the final tender. then making the results of that work available to 13
  • 14. Best practice in pre-qualification processes A Spend Matters White Paper sponsored by Achilles Third-party providers can therefore offer a way procurement or pre-qualification exercise that is of reducing cost, shortening timescales and necessary; but in the appropriate circumstances, increasing the efficiency of the pre-qualification they are an option worth serious consideration. process, in some cases by working across industry Here is a decision chart that can help determine sectors and collaborative user groups. They the appropriate route to take if you are considering can also offer a strong risk management focus. using a third party database, platform or similar They are unlikely to meet your needs for every pre-qualified supplier population. Does third-party database cover my needs? Yes No Does Advertise for qualified list potential of suppliers suppliers need further selection? Yes No Run simflified PQQ / Run pre-qual selection process process Choose ISSUE Choose tender list TENDER tender list Fig.3 – Using a third-party pre-qualification database 14
  • 15. Critical success factors for the PQ process Conclusions In this section, we will briefly discuss some of So, finally, let’s sum up what we’ve described in the over-arching success factors for an effective this paper. pre‑qualification, including issues that don’t fit We have explained why the pre-qualification neatly into our previous headings. process is important, and why it is likely to be an ■■ Appropriate processes and minimising the burden important element of the procurement process on suppliers – we touched on this issue earlier, for most – but not all – of our procurement but it is important to consider suppliers and their requirements. Pre-qualification has four key view of the pre-qualification process. If suppliers purposes, identifying suppliers, registration, perceive the process is onerous relative to their qualification and selection – and it is likely outcome, then they may choose to withdraw, important to understand these, and which you weakening the market. This can be another benefit want to focus on, when you’re designing your of the outsourced or collaborative pan-sector model. pre-qualification process. While in some cases there may be a cost to the The various steps in the process can then be supplier, they will save through not having to submit structured to meet those needs. At all times, bear information, often duplicated, time after time, for in mind the risk element of the process; when it multiple tenders and buyers. comes to issues such as how much verification ■■ The importance of ensuring a competitive market you want to carry out, that should be directly – of course, much of the benefit of a well-run and proportionate to the inherent risk in the contract in sensible pre-qualification process will be wasted question. if you don’t start with a strong range of potential The cost of the process, including the time suppliers. Going back to the same group of regular taken and resource required, should also be suppliers, tender after tender, may bring some considered and again should be proportionate benefits of familiarity, but may mean you miss to the risk. Third party providers, who can take interesting new market entrants. So whether you run advantage of economies of scale and expertise the process internally or use a third party, make sure to offer a collaborative service to multiple buying you start with a competitive field of potential bidders, organisations, are increasingly important in this and consider wider advertising if you are worried this field. They can help accelerate the process, lower is not the case. the cost and potentially even reduce supplier risk. ■■ Ensuring fairness and transparency – there are two It may not be a suitable option for every spend key reasons why pre-qualification processes should category, and buyers may still need to run some be fair and as transparent as possible. Firstly, in order selection elements of the process, but it is an to avoid any hint of fraud or corruption, whether that option worth considering, particularly for unique or is driven by internal or external forces. An open and sector specific supply needs. transparent process, with objective selection criteria, Finally, remember the supplier’s viewpoint in this. is a strong bulwark against biased or fraudulent Processes that are proportionate, well-structured, supplier selection. Secondly, if we expect suppliers fair and transparent help them, and that will, in the to compete actively to help us achieve competitive long run, lead to stronger supplier relationships, markets, they need to see that they have a genuine more dynamic supply markets and better suppliers chance of winning business; a fair process is part willing to bid for your work. of that. Making the methodology by which you will Peter Smith qualify, verify and select suppliers as transparent and efficient as possible therefore encourages suppliers. June 2012 Buyers will often now publish in some detail those processes, so suppliers can see exactly how they will be judged. That is, in our view, to be recommended. 15
  • 16. About Achilles About the Author - Peter Smith Achilles offers a pre-qualification and supplier Managing Director, Spend Matters UK/Europe information management solution to provide Peter has 25 years’ experience in procurement businesses with one source of accurate, up- and supply chain as a manager, procurement to-date and validated supplier information. The director, consultant, analyst and writer. He edits solution encompasses everything from finding Spend Matters UK/Europe, and with Jason Busch, and selecting potential suppliers, through to pre- the founder of Spend Matters in the US, has qualifying, evaluating and monitoring performance. developed it into a leading web-based resource Each of these is an important step towards the for procurement and industry professionals. continuous management of risk throughout the Peter is also Managing Director of Procurement supply chain. Excellence Ltd, a leading specialist consulting Thousands of buyers use Achilles every day to gain firm, and is recognised as one of the UK’s leading visibility of their suppliers, and with operations in 26 experts in public and private sector procurement countries and 20 years’ experience, they can do so performance improvement. Peter has an MA in with confidence whilst unlocking tangible benefits Mathematics from Cambridge University, is a of cost reduction, increased process efficiency and Fellow and was 2003 President of the Chartered risk reduction. Institute of Purchasing and Supply, and his first (co-authored) book, “Buying Professional Services”, was published by the Economist Books in June 2010*. Before moving into consultancy, he was Procurement Director for the NatWest Group, the Department of Social Security (the DSS), and the Dun & Bradstreet Corporation, and held senior positions in the Mars Group. Spend Matters is thankful for the support of Achilles, our sponsor for this paper. Spend Matters sponsors have no additional opportunity to influence the content or research of Spend Matters material or products relative to other software or services providers. Further information on this topic and others can be found at the website www.spendmatters.co.uk, or we can be contacted at psmith@spendmatters. com. Reproduction of this publication in any form without prior written permission is forbidden. *Buying Professional Services (Czerniawska and Smith, Economist Books, 2010). Achilles Group Limited 30 Park Gate, Milton Park, Abingdon, Oxon, OX14 4SH, UK T: +44 (0)1235 820813 F: +44 (0)1235 821093 E: marketing@achilles.com W: www.achilles.com 001-07/2012