Gamification presentation - What is Gamification and How should you use it?
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Gamification presentation - What is Gamification and How should you use it?
- 1. What is Gamification and How can you Apply it? Click to edit Master subtitle style 03/07/12
- 2. Is this Gamification? Adver-game 03/07/12
- 3. What about this? 03/07/12 Game
- 4. Getting closer.. 03/07/12 Gamify
- 5. Gamification Defined What it means? Gamification is making a behaviour fun through the use of engagement. 03/07/12
- 6. Gamification Defined What it means? Gamification is categorized by 3 Game Mechanics: Game mechanics type, benefits and personality type. 03/07/12
- 7. Gamification Defined Game Mechanics type - Feedback Personality Benefits type - Friends - Fun 03/07/12
- 8. Game Mechanics 3Game Mechanic Types: Progression, Feedback and Behavioural 8 Benefits: Engagement, Loyalty, Time Spent, Influence, 4 Fun, SEO, UGC and Virality Personalities: Explorer, Achiever, Social and Killer 03/07/12
- 10. How you can apply Gamification 1. Different Personality Types 2. Visual Feedback 3. Progression Notifications 4. Social Nudges 5. Loyalty Benefits 03/07/12
- 11. 1. Gamification for multiple personality types Memrise.com Levels and leadership Influence Behaviour boards, mempals for the socialites and real 03/07/12 time feedback .
- 12. 2. Decisions Made Easy With Visual Feedback Mint.com Real time feedback Debt, purchase goal progression bars 03/07/12
- 13. 3. Career Progression Bars Identified.com Progress Bars Demand Score 0-100 03/07/12 Education, experience and network are factors
- 15. 5. The Benefits of Loyalty Badges for return and frequent use such as foursquare Benefits being digital for status and social 03/07/12
- 17. Gamification Defined Gamification is making a behaviour fun through the use of engagement. 03/07/12
- 18. How you can apply Gamification • Different Personality Types • Visual Feedback • Progression Notifications • Social Nudges • Loyalty Benefits 03/07/12
Notes de l'éditeur
- Introduce myself Few people know about this Attended: Unilever Digital storytelling day Lbi branded content day - empathy Recommended read list : Gabe gamification *2 Game design Empathy – understand end user *3 Colony book – way we are moving to a society where we flip from individual to colony
- Ask is this gamifcation? Define what it is Why is this Advertising through video games to show a product or point of view. Magnum pleasure hunt is a adventure platform game.
- Is this gamifcation What it is Why is this This is a adventure platform game in which Paddle has to collect the lollies by jumping. He scores points, has time restriction and jump ability bar.
- Is this gamification? What it is Why is this Gamify a product allows an audience to play or use a product by choice. This means taking something that would not be an exciting fun object and turning it into something exclusive such as the Dove Spa shower.
- What makes gamification – individual level -Game design- through game design – instant feedback through engagement rewarding behaviours that were intended to better -Behavioural economics – encourage behavioural changes and habits, through the friends engagement -Loyalty – will allow for loyalty to form, choosing a brand and returning to them frequently
- Progression – to structure and stretch the accumulation of meaningful skills Feedback – allows the user to understand rewards from the changes to his experience Behavioural – behavioural game mechanics are solely focused on human behaviour and the human psyche Engagement – is by far the important factor, with standards being conversions, time on page Loyalty – returning to the brand and picking them over a competitor Time Spent – user spends more time than they did before Influence – having influence over user actions usually over time, Fun – hard to measure but a great way to allow for behavioural change SEO – its clear that if you increase Engagement, Virality and UCG it will boost SEO UGC – User Generated Content could be as simple as comment on a website or upload images and other media this improves user experience (personal) Virality – shareability, talking about you through social networks and
- Describe how techniques feedback to personality types, benefits Why certain techniques would be used Leaderboards – good for killers, achievers as they are goal driven and can compete against / demotivates explorers/social Levels- explorers well to explore and discover new things to help other players Trophies/Badges/Digital stuff – gives people a drive to earn and show off what type of personality do you think this appeals to
- What it means for you What
- How can we gamify Unilever work environment? Show progress And areas of improvement
- Photo of gas bill Example screenshot of facebook campaign like How they are similar – how they are influencing through social nudges
- Photo of gas bill Example screenshot of facebook campaign like How they are similar – how they are influencing through social nudges
- What it means for you What
- What it means for you What
- What it means for you What