This portfolio summarizes Dan Finholt's experience and qualifications as a user experience designer. It provides examples of two projects he led, for iKids photo contest site and an Earth Stone Midwest redesign. For each, it describes the client and brief, work performed such as user research and design deliverables. It also lists Dan's process, axioms, skill sets in software and languages, and recommendations from clients praising his work.

1. UX Portfolio
of
Dan Finholt
www.danfinholt.com

2. About Me
• Results driven User
Experience Designer with a
passion for user-centric,
responsive design.
• Excellent communication
and presentation skills
with an uncanny ability to
think both creatively and
analytically.
• Strong project leader with
demonstrated ability to
analyze technical and
functional requirements
while maintaining a user
focus and a commitment to
beautiful design.

3. MY process MY AXIOMS
1 DEFINE: 1 The user comes first; before functional
Competitive Analysis requirements and before design.
User Interviews
User Research
2 Good design not only compels an action,
but also informs the user how to do it.
2 PLAN:
Sketching
Prototyping 3 At the end of every good experience is a
Personas delighted user.
Scenarios
3 CREATE:
4 The best user experiences are invisible.
Wireframing
Prototyping 5 Simplicity is the ultimate
Development sophistication.
4 DEPLOY:
6 Mobile is now mandatory.
Usability Testing
Site Launch
Analytics 7 Empathy is always required.

4. Project ONE
Client: iKids, LLC
Brief:
Some investors were interested in starting an online photo contest for parents of child
models and actors. Each photo entered would cost $10-$20 and monthly prizes would be
awarded for the top photos, judged by top agents and photographers in the field.
What I did:
In depth research of top competitor
Brainstorming sessions with investors
Presented findings to investors
Led the UX design process
Contest branding
Site Proposal
Deliverables:
* UX Brief
* Sketches
* User Flows
* Personas
* Scenarios
* Wireframes
* Site Map
* Proposal Text in Red signifies Portfolio Examples on the next pages

5. SKETCHES

6. USER FLOW

7. personas

8. Project tWO
Client: Earth Stone Midwest
Brief:
A recycled granite and marble fabricator needed a complete web site overhaul to act as a
marketing and sales tool and eventually become an eCommerce portal for their products.
What I did:
Led the redesign of the site
Created personas and user journeys
Created site map and wireframes
Presented UX design spec
Deliverables:
* User Flows
* Personas
* Scenarios
* Sketched Mockups
* Annotated Wireframes
* Functional Specifications
* Site Architecture Diagram
* Prototype
* Site Production
* Usability Testing
* Web Analytics Report Text in Red signifies Portfolio Examples on the next pages

9. Page: Project: Earth Stone Midwest Site Redesign Date: 9/20/2012
Products
annotated Wireframes
15 of 31 Document: UX Design Specification Author: D. Finholt
Notes
Header Image 2
Below the global navigation is a space reserved for an image
showing the product.
Product Title
The word “Product” is shown inside the black semi-transparent box
in front of the header image.
Pavers Product Listing
Below the Pavers heading are three products listings. Each one
has the product title and image, and a “View Details” button that
when clicked goes to the individual product page.
Tiles Product Listing
Below the Tiles heading are three products listings. Each one has
the product title and image, and a “View Details” button that when
clicked goes to the individual product page.
Veneers Product Listing
Below the Veneers heading are two products listings. Each one has
the product title and image, and a “View Details” button that when
clicked goes to the individual product page.
©!2012!Finzie!Studios

10. SITE ARCHITECTURE DIAGRAM

11. SITE PRODUCTIOn

12. OTHER NOTABLE PROJECTS
Campaign Site for US Senator Peter Roskam
www.roskamforcongress.com
Official Facebook Page for US Senator Peter Roskam
www.facebook.com/RoskamForCongress
The Soufan Group Website (international security consulting company)
www.soufangroup.com
Qatar International Academy for Security Studies Website
www.qiass.org
America’s National Debt Website (for Roskam PAC)
www.americasnationaldebt.com
Commercial Real Estate Management Web Application
confidential
Commercial Real Estate Management Mobile Application
confidential

13. SKILL CHARTS
Software Languages
Axure RP HTML
Balsamiq CSS
OmniGraffle JavaScript
MS Visio AJAX
Photoshop PHP
0 2.5 5 7.5 10 0 2.5 5 7.5 10

14. recommendations
Dan provided my
company with an amazing
website. He really listened
The final product to our feedback and was able
looks awesome! You’re to provide the exact website
awesome. I know I keep that we all had
saying that, but envisioned.
seriously.
Katrina Blando, Zach Mills,
Owner, Director of
Blando Sales & Marketing
Massage, Inc. Earth Stone Midwest

15. thanks for checking me out
Ready to get in touch?
Dan Finholt
Chicago, IL
mobile: 312.320.0287
email: finholt@gmail.com
site: www.danfinholt.com