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ModRoomz Modular Furniture Pitch Presentation
- 1. ™ MODULAR FURNITURE. MODERN LIVING
- 2. ™ MODULAR FURNITURE. MODERN LIVING ! The Pitch • ModRoomz designs & builds the coolest, greenest, most revolutionary, modular furniture on the planet. • Use it to create anything from a bed, to a wardrobe, to a desk or even a sofa using our amazing interlocking Zubes. • Pick a design or create something unique to you. Stack the Zubes, lock them together and you’ve got amazing, flexible, super-safe, eco-friendly modular furniture with a ton of useable storage space! And when you’re ready for a change, just reconfigure the Zubes and create something completely new! • ModRoomz products are 100% non-toxic so they’re good for you, your home, your family, your wallet and the planet. • We design & build the only eco-friendly modular furniture that truly grows and adapts with your family’s ever-changing needs - right here in America!
- 3. ™ MODULAR FURNITURE. MODERN LIVING " The Problem • Most modern furniture only serves one purpose. • If it’s a bed, it’s a bed. If it’s a sofa, it’s still just a sofa. • Limited usable storage solutions - almost always fixed. • Not-interchangeable or flexible enough to grow with a family. • Most furniture contains a variety of toxic chemicals linked to a range of proven health issues including cancer & lung disease*. • After a couple of years, that piece of toxic furniture gets mothballed, thrown out, given away or sold. • Bad for the environment†. • Bad for your health*. • Bad for your wallet! † Source: http://www.epa.gov/smm/advancing-sustainable-materials-management-facts-and-figures#USState * Source: http://www.theguardian.com/uk/1997/sep/21/antonybarnett.theobserver
- 4. ™ MODULAR FURNITURE. MODERN LIVING # The Solution • ModRoomz is radically different! • Our innovative range of Zubes interlocking, modular furniture building blocks can be used to create anything from a bed, to a wardrobe, to a desk or even a sofa - over and over again, just by reconfiguring or adding new Zubes and a different top. • Each standard-sized Zube contains a massive 2,894 cubic inches of storage space with a huge range of interchangeable storage options. Larger Zubes contain even more storage! • Buy for one purpose and change to another when the need arises. Less waste, lower cost, greater flexibility. • ModRoomz is 100% green, toxin free which makes it good for you, your family, your wallet and the planet!
- 5. ™ MODULAR FURNITURE. MODERN LIVING ♥ The Zubes
- 6. ™ MODULAR FURNITURE. MODERN LIVING % A Few Options
- 7. ™ MODULAR FURNITURE. MODERN LIVING & The Secret Sauce •Ability to create a unique, personalised solution for every customer - broad range of options, colours & materials ' •Ability to continually modify, update & repurpose furniture ( •Infinite amounts of useable, interchangeable storage options ) •Built using 100% eco-friendly, non-toxic, recycled and fully-recyclable materials * •Vastly extended product lifecycle - huge cost-savings + •Zubes ecosystem will encourage customer loyalty & returns ♥ •Z-Cycle Buy-Back Guarantee Programme - ‣ Guaranteed buy-back on all ModRoomz manufactured products with store-credit for % of initial purchase cost - based on condition of returned item, this ensures our products do not end up in landfill and ensures ongoing customer loyalty with additional purchases facilitated by store-credit. •Designed & manufactured locally creating local jobs .
- 8. ™ MODULAR FURNITURE. MODERN LIVING / The Market US Furniture Market Value 2015* > $102billion US Furniture Employment 2015† >150,000 Industry Growth 2014-2015* 4.1% † Source: http://www.statista.com/statistics/246369/number-of-employees-of-the-furniture-industry-in-the-us-by-occupation/ * http://www.statista.com/topics/1136/us-furniture-retail/
- 9. ™ MODULAR FURNITURE. MODERN LIVING 0 Target Markets • Home-Owners / Renters • Young Families / Growing Families • Student Accommodation / Colleges • City Apartment Owners / Condos • Offices • Retail • Schools
- 10. ™ MODULAR FURNITURE. MODERN LIVING 1 Sales Channels •Customer-facing Ecommerce Website •Direct-from-Warehouse Retail Facility ‣ Customer viewing area (similar to glass-fronted kitchen) so customers can see the production process •Online retailers such as Wayfair, Etsy, Amazon
- 11. ™ MODULAR FURNITURE. MODERN LIVING 2 Marketing •Direct Marketing ‣ Local area marketing & leaflet drops ‣ Working with town to promote new LOCAL business ‣ Build strategic local partnerships with schools & colleges •Retail Brand Awareness ‣ Raise awareness of local retail/warehouse location ‣ Invite customers to visit design & manufacturing facility ‣ Offer discounts based on “neighbour” referral ‣ Z-Cycle Buy-Back Program •Social Media ‣ Targeted online advertising ‣ Leverage existing 10,000+ Facebook, Twitter, Pinterest, Google+ followers
- 12. ™ MODULAR FURNITURE. MODERN LIVING 2 Marketing •Trade Shows ‣ New England Home Show - twice-yearly home furnishing & decorating show in Boston Bayside & Patriots Place attracts more than 60k active purchasers/visitors •Temporary Shopping Mall Pop-up Demos ‣ Natick Collection: >250k local households, >17m visitors per year, Median Income > $115k ‣ Burlington Mall: >265k local households, >10m visitors per year, Median Income > $107k ‣ Prudential Mall: >710k local households, >230m visitors per year, Median Income > $95k •Television, Radio, Internet ‣ Advertising on HGTV.com: 5.3m unique visitors/month, 70% female, 76% own homes ‣ Radio advertising/sponsorship on local radio: WGBH, WXLO
- 13. ™ MODULAR FURNITURE. MODERN LIVING 3 The Competition • IKEA comparison often made but IKEA does not offer any eco- friendly furniture or modular furniture designed for multiple purposes. • Multiple furniture retailers offering so-called “modular” products but none with Zube’s flexibility, extendibility or multi-purpose design and none offering eco-friendly, non-toxic materials. • Current options on the market for furniture with integrated storage range from fixed/single purpose units with boxes and/or drawers to beds with integrated drawers or hinged tops. All suffer from similar drawbacks - they are designed with a single use in mind, cannot be adapted to any other purpose and don’t offer any future flexibility. • Only a few furniture manufacturers focus on either eco-friendly, modular-design or future-flexibility. None offer all of these!
- 14. ™ MODULAR FURNITURE. MODERN LIVING 4 The Vision • Leading (eco)modular furniture brand • Multiple manufacturing locations with “direct-from-factory” retail • Broad range of eco-friendly, reusable modular furniture products for bedroom, living room, office and beyond... • 100% green - including design, production, manufacturing, delivery & energy supply where possible • Locally sourced manufacturing products, components & materials • Employ ex-military personnel where possible & provide excellent training and work-environment • Supporting local charities & communities • Aquire certification for green, eco and safety credentials
- 15. 5 dani@modroomz.com 6 508.963.6530 7 www.modroomz.com 8 www.facebook.com/modroomz 9 www.twitter.com/modroomz + www.google.com/+modroomz Build Something Amazing with ™ MODULAR FURNITURE. MODERN LIVING