Conversion-Driven SEO

•

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The main point of this presentation (presented on eMetrics San Jose 2009) is to show ways to integrate and improve both SEO and Website usability (using Web Analytics) and create a synergy that will improve the conversion rates of websites. In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved to the bottom-line era: organic traffic should be measured by its impact on revenue.

Business Technologie Économie & finance

Going Green:
Organic Conversions
Daniel Waisberg

Agenda
About me
SEO Challenges
Conversion-Driven SEO
Content is King – Usability is Queen
SEO Target Pages
Targeting Customer Intent
Summary

SEO Challenges
Personal Search

GEO location
Google domain
Wikisearch
Cookies History
Last Search
Language GEO behavior patterns

There’s no
such thing
as a free
lunch.
Milton Friedman

How much
There’s no
does your
such thing
FREE
as a free
organic traffic
lunch.
COST?
Milton Friedman

Conversion-Driven SEO
Content is King – Usability is Queen
SEO Target Pages
Targeting Customer Intent

Content is King,
but sometimes
the Queen rules!
Nathan Rodriguez

Choosing your SEO Target Pages

Create or use existing page?
Test using Adwords
Which landing page works best?

Optimizing your SEO Target Pages
Call to Action
BEFORE

Optimizing your SEO Target Pages
Call to Action
BEFORE AFTER

Optimizing your SEO Target Pages
Promise vs. Delivery

Optimizing your SEO Target Pages
Promise vs. Delivery

25%
GROwTh
in TRaFFiC

50%
GROwTh in
COnvERSiOn

Targeting Customer Intent

Using
Internal
Site
Search

Targeting Customer Intent
Above the Average Under the Average

PARAMETERS
CLICK THROUGH NEWSLETTER ...
TIME ON SITE REGISTER
RATE SIGNUP
INTERNAL
SEARCH QUERIES

GOOD TALKS

PRESENTATIONS

SIR KEN
ROBINSON

AL GORE

...

Targeting Customer Intent

Sir Ken
Robinson

Summary
SEO Challenges
Conversion-Driven SEO
Content is King – Usability is Queen
SEO Target Pages
Targeting Customer Intent

Contenu connexe

En vedette

User Generated Content (UGC) is a growing strategy for increasing the content of websites. But how can you measure it and decide if it works for you? Learn about three important categories of analysis: content quantity (increased food for spiders), content linkability (for increased engagement), and content strength (targeted keywords to improve SEO). Adding content is not enough—it is essential to analyze how it influences SEO, site engagement, and brand awareness. This presentation will show different applications of UGC, its consequences, audience, and financial aspects. Two case studies will be presented on how to measure UGC using text mining tools. (This presentation was delivered on eMetrics Washingtong D.C. 2007).

User Generated Content - Measuring The Voice Of The Customer

Daniel Waisberg

Presentation from Event Marketer's Experiential Marketing Summit 2015 in San Francisco Session Overview: INFLUENCER 2.0: HOW TO AMPLIFY AND CONVERT THE CUSTOMERS THAT REALLY MATTER In this session, we’ll serve up the tools you need to identify, engage and track social influencers with “real-world reach.” Find out how to work with influencers to co-create content. Learn ways to leverage the social reach of influencers to drive brand programming across-the-line and, ultimately, real world consumer conversions. Get tips on how to measure the impact of your influencers and avoid wasting time trying to chase and win “empty” social impressions. Speaker: Alex Frias, Co-Founder & President, Track Marketing Group

Influencer 2.0: How To Amplify and Convert The Customers That Really Matter

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Biochemistry

Mahbub Alwathoni

Reactions of sucrose

YESANNA

Strucural elucidaion lactose

Aditya Vamsi Palepu

Structural elucidation of sucrose

Aditya Vamsi Palepu

Inter conversion of states of matter

Spandan Bhattacharya

Carbohydrates

Kate Alyssa Caton

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User Generated Content - Measuring The Voice Of The Customer

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Inter conversion of states of matter

Carbohydrates

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A presentation by Illiya Vjestica MD @ Smartdog digital. This was a seminar give to do small business owners in the UK for the Leeds Chamber of Commerce. Many businesses have Google Analytics installed to track the traffic and performance of the their website. The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data. Here I explain the beauty and usefulness of web analytics data.

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You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy. The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing. In a few words: Pull Your Customers Toward You! Discover here the conference Pycty gave at UBA. Want to learn more: www.pycty.com

Inbound Marketing : A leads magnet

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Dernier

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Conversion-Driven SEO

1. Going Green: Organic Conversions Daniel Waisberg

2. Agenda About me SEO Challenges Conversion-Driven SEO Content is King – Usability is Queen SEO Target Pages Targeting Customer Intent Summary

3. About me

4. About me

5. About me

6. About me

7. SEO Challenges Personal Search GEO location Google domain Wikisearch Cookies History Last Search Language GEO behavior patterns

8. There’s no such thing as a free lunch. Milton Friedman

9. How much There’s no does your such thing FREE as a free organic traffic lunch. COST? Milton Friedman

10. Conversion-Driven SEO Content is King – Usability is Queen SEO Target Pages Targeting Customer Intent

11. Content is King – Usability is Queen

12. BEFORE AFTER Navigation Logo Navigation Logo Call to Call to Picture Picture Action Action Call to Action Call to Action News, tips, fresh content More info about my products Navigation Navigation More info about my products

13. Content is King, but sometimes the Queen rules! Nathan Rodriguez

14. Choosing your SEO Target Pages Create or use existing page? Test using Adwords Which landing page works best?

15. Optimizing your SEO Target Pages Call to Action BEFORE

16. Optimizing your SEO Target Pages Call to Action BEFORE AFTER

17. Optimizing your SEO Target Pages Promise vs. Delivery

18. Optimizing your SEO Target Pages Promise vs. Delivery 25% GROwTh in TRaFFiC 50% GROwTh in COnvERSiOn

19. Targeting Customer Intent Using Internal Site Search

20. Targeting Customer Intent Above the Average Under the Average PARAMETERS CLICK THROUGH NEWSLETTER ... TIME ON SITE REGISTER RATE SIGNUP INTERNAL SEARCH QUERIES GOOD TALKS PRESENTATIONS SIR KEN ROBINSON AL GORE ...

21. Targeting Customer Intent

22. Targeting Customer Intent Sir Ken Robinson

23. Summary SEO Challenges Conversion-Driven SEO Content is King – Usability is Queen SEO Target Pages Targeting Customer Intent

24. Thank You! Daniel Waisberg

Conversion-Driven SEO

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