A quick note on typography as information architecture

1. A quick note on
typography as
information architecture

2. Good typography is a part of your IA
It shows hierarchy
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body
text and let the reader get a sense of what is related to what, and how.
It helps support reading styles
People may skim a text for its general content, or jump around the text to find something they have in mind, or
gain focus/flow and become immersed. Good typography can help all these readers.
It eases physical stress and improves comprehension
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize
word shapes.
!

3. Good typography is a part of your IA
!
It shows hierarchy
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text
and let the reader get a sense of what is related to what, and how.
!
It helps support reading styles
People may skim a text for its general content, or jump around the text to find something they have in mind, or gain
focus/flow and become immersed. Good typography can help all these readers.
!
It eases physical stress and improves comprehension
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word
shapes.
!

4. Good typography is a part of your IA
!
It shows hierarchy
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body
text and let the reader get a sense of what is related to what, and how.
!
It helps support reading styles
People may skim a text for its general content, or jump around the text to find something they have in mind, or
gain focus/flow and become immersed. Good typography can help all these readers.
!
It eases physical stress and improves comprehension
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize
word shapes.
!

5. Good typography is a part of your IA
!
It shows hierarchy
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body
text and let the reader get a sense of what is related to what, and how.
!
It helps support reading styles
People may skim a text for its general content, or jump around the text to find something they have in mind, or
gain focus/flow and become immersed. Good typography can help all these readers.
!
It eases physical stress and improves comprehension
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize
word shapes.
!

6. Good typography is a part of your IA
!
It shows hierarchy
Thoughtful use of caption/body variants on a single typeface can help visually distinguish headings from body text and let
the reader get a sense of what is related to what, and how.
!
It helps support reading styles
People may skim a text for its general content, or jump around the text to find something they have in mind, or gain focus/
flow and become immersed. Good typography can help all these readers.
!
It eases physical stress and improves comprehension
Good typography makes reading easier, with typefaces that are clear and open and allow readers to recognize word shapes.
!