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レストランとお客様の
つながりと対話
(事例: facebookページ)
Friday, September 27, 13
Facebookを使う
売上アップ!
Friday, September 27, 13
なぜ?
Friday, September 27, 13
お店はどにように
お客様とつながっているか?
Friday, September 27, 13
レストラン お客様
メディア 相互関係 コントロール コスト
店内 ○
看板 → ○
チラシ → ○
テレビ → ☓
雑誌 → ☓
Friday, September 27, 13
メディア 相互関係 コントロール コスト
Website
→
( )
○
クーポンサイト
(食べログ、
 ぐるナビ等)
→ ○
facebook ○
twitter ○
LINE → ○
インターネット上でのつながり
Friday, September 27, 13
Facebookページって何?
Facebookの中に作れる企業、人物、
ブランドなどを紹介するページのこと。
最新情報を発信したり、コメントのやり
取りをすることでファンと繋がることが
できる。
Friday, September 27, 13
Facebookページで出来る事
・最新情報の発信(文章、写真など)
・ファンとのコミュニケーション
・イベントの作成
など
Friday, September 27, 13
TSの例
Friday, September 27, 13
TSのファン数
1992
(9/24現在)
いいね!
Friday, September 27, 13
投稿例:メニュー
平日ランチメニュー
・毎週日曜日に投稿
・44いいね!
・コメント3件
・閲覧数1792
・日曜日の夜に投稿するの
がポイント
(8/18)
Friday, September 27, 13
投稿例:記念日写真
記念日写真
・毎週月曜日に投稿
・その週の誕生日、送別会な
どのお客様の写真(掲載許可
確認必須)
・写真の送付の問い合わせな
どもあり反響良し
(9/20)
Friday, September 27, 13
投稿例:料理
料理紹介
・不定期に投稿
・食欲を促す写真を掲載
・80いいね!
・閲覧数2109
・料理の写真はいいね!、閲覧数
共に伸びやすい
(9/12)
Friday, September 27, 13
投稿例:国の紹介
国の紹介
・毎週金曜日に投稿
・文化や絶景などを写真付き
で紹介
・綺麗な写真はいいね!数が
伸びやすい
・著作権の問題があるため写
真の選択は注意が必要(CC
Searchを使用)
(8/2)
Friday, September 27, 13
TSのFacebookページのデータ
リーチ数ランキング
Friday, September 27, 13
参考
ANA Japan 土谷鞄製作所
活用例の紹介:「売らずに売れる」投稿事例でfacebookの悩みを解消(1)」
http://www.salesforce.com/jp/socialenterprise/social-media-marketing/vol2-casestudy-
facebook.jsp
Friday, September 27, 13

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