2. About the Founder
• Soon-To-Be Graduate
of LSSU
– BS Business
Administration –
MGMT
• 2009 Associate’s
Degree in
Entrepreneurship
• Eagle Scout with
Silver Palm
3. The Company
• Located in Waterford,
MI
• Year-Round facility
• Variety of sports
– Soccer
– Hockey
• Floor and Roller
– Basketball
– Volleyball
• Offering:
– Recreation Leagues
– Birthday and
Corporate Parties
– Drop-In Hours/Open
Skate
4. The Company
• Six sessions for each
sport
• Leagues divided by
age, gender, and skill
level
• Drop-In Hours
• ProShop
• Snack Bar
5. Market & Industry
• Sports & Leisure
Entertainment
Industry
– Revenues (US)
• $13.5B – 2001
• $21.9B – 2009
– CAGR of 6.86%
– Show Resistance to
Economic Slowdown
• Growth in 2008
Information from DataMonitor (2011)
• Globally
– Revenues
• $139.6B – 2010
• 170.4B – 2015
– Estimated
• Most popular
sport/league
– Soccer
6. Market & Industry
• Target Market:
– Oakland County, MI
– Men and Women
– Ages 18-35
– Seeking active
lifestyles/competition
for themselves or
their children
7. Market & Industry
• Competition
– 18 related competitors
• Includes
– Fitness Gyms
– Private Clubs
» Golf/Tennis
– Minor League Teams
– 4 major competitors
• Joe Dumar’s Fieldhouse
• Basketball America
• Total Sports
• Waterford Township
Parks & Recreation
• Revenues
– Oakland County
• All 18 Competitors
– $31.24 Million/year
– Private Clubs account
for approx. 40%
• 4 Major Competitors
– $4.24 Million/year
– Joe Dumar’s accounts
for approx. 66%
8. Business Model & Strategy
• Operate four sports
– 3-on-3
– 5-on-5
– 6-on-6
• 8-week Sessions
• Leagues for all ages
– Kids (boys/girls)
– Teens (boys/girls/coed)
– Adults
(mens/womens/co-ed)
– Seniors
(mens/womens/co-ed)
9. Business Model & Strategy
• Individuals
– $95 per sport per
session during Fall,
Winter I, Winter II, and
Spring
– $85 per sport per
session during
Summer I and
Summer II
• Teams
– 3-on-3 Leagues
• $450 covers 6 players
– $75 per person
– 5-on-5 Leagues
• $750 covers 10 players
– $75 per person
– 6-on-6 Leagues
• $900 covers 12 players
– $75 per person
10. Business Model & Strategy
• Price Breakdown
– Individual
• $95 covers
– T-Shirt and Awards
($25)
– 8 weeks of play
– ($95 - $25)/8 = $8.75
each game
– Team
• $75 covers
– T-Shirt and Awards
($25)
– 8 weeks of play
– ($75 - $25)/8 = $6.25
each game
11. Products & Services
• Recreational Leagues
• Birthday and
Corporate Parties
• Drop-In Hours
– Open Skate
• ProShop
– Features equipment
and apparel
• Snack Bar/Grill
12. Facility
• Facility will feature
– Two NHL Regulation inline rinks (200’ X 85’)
– Two NBA Regulation courts (94’ X 50’)
– Two 3-on-3 Basketball Courts
• Hockey/Soccer
– Rinks can be converted for Soccer
• Basketball/Volleyball
– Courts are Multi-purpose
18. Uses of Funds
• Start-Up Costs
– Building………….$12,755,785
– Equipment………$210,011
• Includes equipment for leagues, ProShop sales,
and Snack Bar
– Supplies/Inventory..$175,000
– Total Investment Required
• $13,160,796
19. Exit Strategy
• Plan “A”
– Controlling stake shall be given to a pre-
determined next-of-kin (Child, Child-In-Law,
Nephew/Niece) who, at the time, holds a
position in the company.
• Plan “B”
– Investors will be notified of sale of ownership
shares and a new CEO will be determined.