ICT Industry, Positive and Negative feedback. Free Business Model: Direct cross-subsidies, Three party market, Freemium and Non monetary market. Negative pricing.

1. 21/12/11 Daniele Antonioli 1
Trends in Communications
Telecommunications
Economics

2. 21/12/11 Daniele Antonioli 2
Outline
● ICT Industry
● Positive and Negative feedback
● Free Business model
●Negative Pricing

3. 21/12/11 Daniele Antonioli 3
ICT Industry
MARKET
E GOODS USERPROVIDER

4. 21/12/11 Daniele Antonioli 4
ICT Industry
● Earn Money
● Make Business
● Return on their investment
● Reputation

5. 21/12/11 Daniele Antonioli 5
ICT Industry
● Internet Usage
● Digital Era
● Information and Advertising
● E-Costs

6. 21/12/11 Daniele Antonioli 6
Industrial vs Information Economy
Industrial Economy:
●Long Time Oligopolies
●Negative feedback
Information Economy:
● Temporary Monopolies
● Negative feedback + Positive feedback

7. 21/12/11 Daniele Antonioli 7
Positive vs Negative feedback

8. 21/12/11 Daniele Antonioli 8
Positive feedback
Adoption of new Technologies
●VHS vs Betamax
●AC vs DC supply
Competition in Markets
●Mobile telephony subscriptions
●Social Networks

9. 21/12/11 Daniele Antonioli 9
Information Industry

10. 21/12/11 Daniele Antonioli 10
Free Business Models
Business profit by giving
something for nothing
1. Direct cross-subsidies
2. Three party market
3. Freemium
4. Non monetary markets

11. 21/12/11 Daniele Antonioli 11
1. Direct cross subsidies

12. 21/12/11 Daniele Antonioli 12
2. Three party market

13. 21/12/11 Daniele Antonioli 13
3. Freemium

14. 21/12/11 Daniele Antonioli 14
4. Non monetary markets

15. 21/12/11 Daniele Antonioli 15
Negative Prices

16. 21/12/11 Daniele Antonioli 16
Conclusions
Special thanks to Harald Overby
Associate professor @ NTNU Trondheim
Norwegian University of
Science and Technology