During this #WBIS presentation, Finkus focused on the importance of STORYTELLING and its relevance in video production and communicating with your target audience. The #WBIS (WINE BUSINESS INNOVATION SUMMIT) aims to promote new and innovative approaches to growth and communication in the wine industry. The first edition of #WBIS was held on Saturday, January 19, 2013 in Brussels. By creating a forum for wine professionals, bloggers, social media whizzes and business experts, #WBIS encourages innovation, disruptive thinking and the use of new technologies in the wine world.

1. PRESENTED
BY
STORYTELLING
TIPS FOR VIDEO PRODUCTION

2. ABOUT FINKUS
CREATIVE PROFESSIONAL OFFERING INNOVATIVE
CONCEPTS FOR TOMORROW’S WINE WORLD
CONCEPTION
INNOVATIVE IDEAS
PRODUCTION
WEB & VIDEO
VISUAL
DESIGN & PHOTO
STRATEGIES
BRAND & MARKETING
CREATIVE-WORX-MEDIA.COM

3. WINE ON THE ROCKS
SHOW REEL
WINE
ON
THE
ROCKS’
GOAL
IS
TO
MAKE
WINE
MORE
APPROACHABLE
&
UNDERSTANDABLE
IN
A
FUN
AND
ENTERTAINING
MANNER
CREATIVE-WORX-MEDIA.COM

4. PRESENTATION OVERVIEW
THE
PRESENTATION
WILL
BE
COVERING
THE
ABOVE
TOPICS
1
NARRATIVE
STRUCTURE
2
TELLING THE
STORY
3
CREATING
EMOTION
4
CHANGING
THINGS UP
5
FOOTAGE
6
BEING
CONCISE
7
CONCLUSION

5. STORYTELLING
PRESENTED BY FINKUS BRIPP
1
NARRATIVE
STRUCTURE

6. NARRATIVE STRUCTURE
1
2
34
5
RISING
ACTION
THROUGH
CONFLICT
CLIMAX
TURNING
POINT
FALLING
ACTION
CREATING
TENSION
RESOLUTION
CONCLUSION
EXPOSITION
SET THE
SCENE

7. STORYTELLING
PRESENTED BY FINKUS BRIPP
2
TELLING
THE STORY

8. TELLING THE STORY 2.1
STORYTELLING
FIND YOUR STORY MAIN GOAL CHARACTERS
First
off,
you
need
a
story
worth
telling.
Just
rambling
on
in
a
linear
manner
(eg.
“I
woke
up,
had
a
coffee,
got
dressed,
went
to
work…“)
will
have
people
snoring
in
no
Vme.
What
is
the
objecVve
of
your
story
and
what
do
you
want
people
to
think
about
aYer
the
video?
Fairy
Tales
oYen
end
with
“The
moral
of
the
story
is…“
–
exchange
MORAL
with
MESSAGE
and
voilà!
Include
endearing
characters
–
good
or
bad
–
people
want
to
relate.

9. TELLING THE STORY 2.2
STORYTELLING
DEVELOPMENT GAME PLAN THE BODY
It’s
very
important
that
the
character
develop
&
change
as
the
story
unfolds.
It’s
important
to
have
a
game
plan
or
storyboard
but
you
must
also
be
open
for
change
and
adapt
new
ideas
if
need
be.
It’s
how
you
tell
the
story
and
reach
the
end
which
makes
things
interesVng
and
keeps
people
glued
to
the
screen.

10. STORYTELLING
PRESENTED BY FINKUS BRIPP
3
CREATING
EMOTION

11. CREATING EMOTION 3.1
STORYTELLING
MAKE STORY PERTINENT AUDIO ELEMENTS TIMING
Eventhough
you’re
going
to
tell
a
story
which
interests
you
it
has
to
be
perVnent
to
the
viewer…
and
you
can
bet
they‘ll
be
asking
„What‘s
in
it
for
me?“.
Always
keep
that
in
mind.
Music
is
incredibly
strong
and
capable
of
taking
you
on
an
emoVonal
roller
coaster
ride.
Your
protagonist’s
or
voiceover
speaker’s
voice
(its
pitch
&
cadence
for
example)
make
all
the
difference.
Monotony
is
the
enemy!
Not
to
be
mistaken
with
the
video
length.
Whether
ediVng
a
fast-­‐paced
video
to
the
beat,
using
pauses,
or
slow
moVon,
Vming
is
very
important.
The
video
can
either
flow
freely
if
it’s
right…
or
studer
along
painfully
if
it’s
not.

12. CREATING EMOTION 3.2
STORYTELLING
MOOD CAMERA WORK VISUAL STORYTELLING
What
type
of
look
are
you
going
for?
Bright
&
happy?
Dark
&
Dreary?
Agressive
&
edgy?
How
you
film
and
pace
your
video
makes
a
huge
difference
in
how
the
story
is
transported.
Before
you
start
shooVng,
think
about
the
shots
in
advance.
The
quality
of
the
framing
and
angles
are
very
important
in
relaVon
to
the
mood.
Using
interesVng
angles
the
human
eye
isn’t
used
to
is
good
but
only
when
used
in
moderaVon.
Show
more
than
you
tell.
Why
tell
something
in
three
long
sentences
when
you
can
do
it
in
a
few
seconds
with
an
object,
graphic
or
photo?
Tip:
watch
your
video
without
audio
to
guage
the
strength
of
the
visual
storytelling.

13. STORYTELLING
PRESENTED BY FINKUS BRIPP
4
CHANGING
THINGS UP

14. CHANGING THINGS UP 4.1
STORYTELLING
CHANGES IN SCENE POV LOGICAL PROGRESS
Use
of
mulVple
cameras
set
up
at
different
angles
or
pause
while
shooVng
and
move
a
single
camera
around
to
various
spots.
If
you
only
have
point-­‐and-­‐shoot
raw
footage,
break
an
interview
up
into
various
parts.
Offer
the
viewer
the
protagonist’s
Point
Of
View
(POV
–
see
what
they
see)
and/or
accompany
scenes
with
voiceover
to
help
pull
the
viewer
into
the
scene.
Changing
from
one
scene
to
the
next
without
logic
will
only
confuse
and
irritate
the
viewer.
Use
“cut-­‐aways”
to
help
transport
the
viewer
from
one
scene
to
another.

15. STORYTELLING
PRESENTED BY FINKUS BRIPP
5
FOOTAGE

16. FOOTAGE 5.1
STORYTELLING
FOOTAGE FOOTAGE & MORE FOOTAGE
In
today’s
digital
age
there’s
no
reason
not
to
shoot
large
amounts
of
raw
footage.
The
more
raw
footage
you
have,
the
more
“outs”
(opVons)
you
have
when
it
comes
to
ediVng.
ShooVng
large
amounts
of
raw
footage
is
tedious
and
sorVng
through
it
all
aYerwards
even
more
so.
But
if
you
invest
the
Vme
your
video
will
be
that
much
beder.

17. STORYTELLING
PRESENTED BY FINKUS BRIPP
6
BEING CONCISE

18. BEING CONCISE 6.1
STORYTELLING
SHORT & SWEET THE STORY RULES EDIT, EDIT, EDIT
In
today’s
day
and
age,
people
are
used
to
sound
bites
and
adenVon
spans
are
gejng
shorter.
If
you’re
producing
for
web,
aim
for
the
3
min.
mark.
This
depends
on
the
content
of
course…
see
THE
STORY
RULES.
The
length
of
your
video
will
depend
on
the
content
and
if
it
winds
up
being
10
mins.
long
because
the
story
delegates
it
must
be
in
order
to
tell
it
properly,
than
be
it.
If
the
story
is
well
told
and
produced,
people
won’t
switch
it
off.
Just
when
you
think
you’re
finished,
there’s
a
very
high
possibility
that
you
can
shave
away
much
more
footage.
Edit,
edit,
edit!
Remember,
less
is
more!

19. STORYTELLING
PRESENTED BY FINKUS BRIPP
7
conclusion

20. STORYTELLING
THE
WINE
WORLD,
WHAT
A
FANTASTIC
WORLD
IT
IS…
WITH
SO
MANY
STORIES
WHICH
DESERVE
TO
BE
TOLD!
1 2 3 4

21. STORYTELLING
KEEP ON KEEPIN’ ON!
FOR YOUR ATTENTION
THANK YOU

22. STAY IN TOUCH
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