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A Brief Introduction to Social Media Trends and Conducting Social Media Research

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Daniella Smith

This presentation discusses social media trends, tools, and considerations for conducting research with social media.

Education
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A BRIEF INTRODUCTION TO SOCIAL MEDIA TRENDS AND CONDUCTING SOCIAL MEDIA RESEARCH Daniella Smith, PhD. Associate Professor University of North Texas © Daniella Smith 2018, All Rights Reserved
INTRODUCTION Why It Matters Trends Professional Development Strategies Social Media Tools
WHY SOCIAL MEDIA MATTERS • More with less • Authors in Google Hangouts • Increase book checkouts • Branding • Advocacy
http://www.statista.com/statistics/273476/percentage-of-us-population- with-a-social-network-profile/
TRENDS • Instant responses (Emerging Genie Economy) • Tweets fast • The Multi-platform approach (proactivity take advantage of it) • Tweets • Blogs • Facebook • Big data and data mining for decision making • Being helpful is the new viral (promotion vs. paying it forward) • Visual marketing • Making your information stand out • Responsive website • Cloud-based technology
http://www.statista.com/chart/2091/mobile-usage-of-social- networks/
FREE PROFESSIONAL DEVELOPMENT
SOCIALFRESH.COM
COURSERA.ORG
SOCIAL MEDIA TODAY • http://socialmediatoday.com/ © Daniella Smith 2015, All Rights Reserved
PERSONAL LEARNING NETWORKSConnect, Share, & Learn Classroom 2.0: http://www.classroom20.com/ TL Virtual Café: http://tlvirtualcafe.wikispaces.com/ Discovery Educator Network: http://www.discoveryeducation.com/community/
SCOOP.IT http://www.scoop.it/
RAZORSOCIAL
EMERGINGEDTECH http://www.emergingedtech.com/
TEACHERS FIRST • http://www.teachersfirst.com/spectopics/ok2askarchive.cfm
LIBRARY 2.0 RECORDINGS http://www.library20.com/
OCLC WEBJUNCTION http://www.webjunction.org/explore-topics/social-web.html
ASSOCIATION FOR LIBRARY COLLECTIONS AND TECHNICAL SERVICES • http://www.ala.org/alcts/confevents/past/webinar • https://www.youtube.com/user/alctsce/
ADVERTISING YOUR SKILLS
POWTOON.COM
PAPER.LI
HTTP://ISSUU.COM
ABOUT.ME
TOOLS TO USE http://pathubert.wikispaces.com/file/view/listening_learning_sharing.jpg/183865279/874x760/listening_learning_sharing.jp g
MAKE IT VISUAL W/ INFOGRAPHICS Infogr.am- http://infogr.am/ Piktochart- http://piktochart.com/ Easelly- http://www.easel.ly/
MAKE IT VISUAL • Videos • Slideshows
CURATE AND SHARE http://pearltrees.com www.livebinders.com
ASK ABOUT WHAT MATTERS
DISCUSS IT
PADLET.COM •http://padlet.com/dr_daniellasmit/sm
WWW.ANYMEETING.COM
HTTP://ED.TED.COM
VOICETHREAD.COM
GOOGLE HANGOUTS http://www.google.com/+/learnmore/hangouts/
PUTTING IT ALL TOGETHER
HOOTSUITE • Connect social networks • Streamline messages
MONITOR ACTIVITY
IFTTT- IF THIS THEN THAT
CONSIDERATIONS FOR SOCIAL MEDIA & SOCIAL MEDIA RESEARCH • Permissions • Unobtrusive • Membership in the group • Member checking • Direct quotes
CLOSING THOUGHTS • Daniella Smith@unt.edu • Dr-daniellasmith.com

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