Sky Journey is a video game that highlights the breadth of Accenture’s business. Players manage a futuristic airport and select from Accenture offerings to improve the business. Visit our site and experience the game for yourself: http://careers.accenture.com/us-en/Pages/skyjourney.aspx
Along with other awareness campaigns, the onboarding steering committee approved one of the more innovative ideas in the global onboarding portfolio: to create a game that would educate our candidates and pre-joiners about the breadth and depth of Accenture’s business. To teach people about our business in a fun way and get them to learn without even knowing it.
Millennials represent 65% of our new joiners and 55% of our overall employee population.
We know people play games, and we saw an opportunity to help our employees understand what we do, inspire them to learn more, and positively impact retention. Our game was designed with a focus on pre-joiners and new employees.
We ran two rounds of beta testing with interns and new joiners in India and the Philippines. Great feedback: engaging and fun, kept them in the game. Beta testers reported a moderate increase in their knowledge of Accenture, on par with feedback from courses in myLearning. We incorporated some updates based on this feedback and made the game even better.
In a time management game, customers will request services from different areas of a futuristic airport. The services are similar to those you would find in an airport.
After each level of play, players receive a summary of their progress. Game difficulty increases at each new level.
Mini-games will appear at various times during the game, to provide some added excitement and new play modes.
Business Impact is measured at the overall program level.
Decreasing the renege rate
Ensuring NJO compliance
Increasing first-year retention
Increasing first-year engagement
Increasing deployment readiness
Pre-Start: The pre-joiner experience is anchored by Countdown to Accenture, an interactive website that unlocks content in phases to introduce new hires to Accenture before they start. Our multi-channel approach includes mobile messaging, games, and access to professional skills and technology training.
Month One: Our revised New Joiner Orientation program transforms the in-person experience by focusing on engagement and networking while leveraging virtual learning technologies to provide enhanced support, direction, and online training for new joiners.
Year One: In addition to one-on-one career support, new joiners receive online guidance through Year One at Accenture. Each week for 52 weeks, employees receive new learning resources that are paced in a way that it is relevant and digestible. The site also includes helpful tools, resources, enablement information, and advice.