A short power point presentation about the services Last Second Tickets offer

1. LAST SECOND TICKETS
IS “BOOKINGS.COM” FOR THE
ENTERTAINMENT INDUSTRY
PROVIDING A NEW LOYALTY
PROGRAMME FOR MNO’s
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2. LST (Last Second Tickets) is a white label “OTT”
player and has worked in collaboration with
Everything Everywhere (EE) in the UK over the last
4 years to deliver an award winning joint consumer
service selling unsold tickets to live events.
LST has delivered this service to EE as a white label
SaaS product, which is self-funding and delivers
massive loyalty and significant net new revenues.
LST is expanding to international markets and is
looking to secure a new partner in each territory
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3. LAST SECOND TICKETS:
JOINT VALUE PROPOSITION TO CONSUMERS
• Unique and disruptive service that captures
user’s imagination and is very compelling
• 40% of live event tickets remain unsold
• LST has created a brand new service capturing
the value from £3B of unsold tickets
• Unique access to heavily discounted tickets
• Typical discounts up 75% or many 2-for-1
• Something for everyone: Over 50+ genres :
• 10,000+ live entertainment venues in the UK
• Daly refreshed content: Great engagement
• Multiple consumer segments can be targeted
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4. EVENTS TO MATCH EVERY DEMOGRAPHIC PROFILE
Only 7% of live
events ever
sell out
Exclusive access
to over 200M
unsold tickets PA
Customised based on the
needs of the Telco’s
demographic profile
*LST SOLD MORE DISNEY TICKETS IN 2012 THAN TICKETMASTER
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6. THE BENEFITS THAT CONSUMERS ENJOY
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PERSONALISATION IS A
STRONG DIFFERENTIATOR
•The tailored offers increases
relevance and is the most
important customer
requirement
•
•
•
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REWARDS
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ACCESSIBILITY
‘Great value’ is an
important benefit
Discount acts as deal
clincher but event needs
to be good quality
People love a great deal
•It
is not a lottery to get the
special offer - the ticket is
available
•Broad range of locations and
venues - Hyper Local
•Varied events... not just music
*Orange Trials Team research - 2012 Innovation - 2012 Brand - 800 Panel
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7. BRAND AND SERVICE DIFFERENTIATION
BENEFITS FOR MNO’s
•
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Data enhancement/usage
•
Location based service - Proximity matching of
venues to unsold events encouraging spontaneity
•
Encourages use of new technologies –
Mobile Apps, NFC, other network enablers,
SDN (software defined networking) USSD etc.
•
Flexible loyalty programme that integrates
seamlessly with existing programmes
•
Leverage ‘A’ list artists across other areas of
customer comms
•
Differentiator for new customer acquisition
•
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Positive brand engagement – compelling end-user
experience and value impact for MNO
Ability to reach all customer demographics
•
Direct to bill ticket invoicing and Paperless

8. REVENUE BENEFITS
FOR MNO’s
• Commission based model that is shared with
MNO creating net new revenue
• Self funding loyalty programme - generates
significant revenues at ZERO COST TO THE MNO
• Proven churn prevention - Empirical study
conducted vs. control group of 500k consumers
– massive increase in loyalty
• Time to revenue is fast as service is deployed and
operational in no time as LST offers the service
on a SaaS basis – FAST DEPLOYMENT
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9. CASE STUDY: ORANGE FUN FINDER RESULTS FOR FIRST 12 MONTHS
1.65M Orange customers have actively engaged with the service
21.2% of customers have fully registered for the service with their event preferences
Over 476,000 REGISTERED FUN FINDER USERS with ZERO above the line advertising
11.4% have attended 2 or more events in last 12 months (inc FREE events)
13.7% OF FUN FINDER REGISTERED CUSTOMERS HAVE
STAYED LONGER WITH ORANGE BY 2.1 MONTHS (£4m+ BENEFIT)
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10. CONSUMER LOYALTY VALIDATION
2013 WINNER
Best Use of Technology in a Loyalty Programme
2013 Highly Commended
Best Loyalty Industry Innovation
Best Loyalty Programme of the Year - Mobile
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11. LST DELIVERED MILLIONS OF REVENUES IN 12 MONTHS FOR EE
WE WOULD LIKE TO SECURE ONE EXCLUSIVE MNO PARTNER IN EACH
EUROPEAN COUNTRY
AND WOULD LIKE TO MEET YOU EITHER AT YOUR OFFICES
OVER THE NEXT FEW WEEKS OR AT
MOBILE WORLD CONGRESS TO DISCUSS THIS
WE HAVE BOOKED A SUITE AT THE FIRA CONGRESS HOTEL
FEBRUARY – 24TH – 28TH
THANK YOU
Craig Massey - CEO
M: +44 7917 887676 T: +44 (0)20 3005 3340
craig.massey@lastsecondtickets.co.uk
info@lastsecondtickets.co.uk
lastsecondtickets.com
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The Clove Building, 4 Maguire Street, Butlers Wharf, London SE1 2NQ