The Women’s Game is Australia's independent leading source of women's football news focusing on the Matildas, the W-League and Australians playing abroad. The aim of our content and communications strategy is to develop and facilitate conversations with our key audiences, to provide them with an online community and to give them the tools to engage with us, players, clubs and each other around the 2013/14 W-League season.

2. About Us
• Australia's leading independent source of women's
football news
• Digital content producer
• Focus on Matildas, the W-League and Australians
playing abroad
• Not for profit incorporated association run by a
dedicated team of volunteers

3. Our Mission
• Foster and support the promotion of women's
football in Australia
• Foster a positive, inclusive and respectful women's
football family

4. Our Values
• Passion
• Commitment
• Integrity
• Innovation

5. OUR AUDIENCE

6. Demographics
• Skews strongly female
• Facebook: 72% female
• Twitter: 61% female*
• Mailing list: 74% female*
• Global Reach
* of available data

7. Follower Numbers
• Website: 70,000+ visits / month*
• Facebook: 2,051 Fans
• Twitter: 4,706 Followers
• YouTube: 406 Subscribers / 64, 813 total views
• Instagram: 888 Followers
• Mailing list: 330 subscribers
*during the 2012/12 W-League season

8. Highly Engaged Fans

9. CONTENT

10. Written

11. Video

12. Audio

13. Photos

14. 2013/2014 Season
• Unofficial Season Guide
• Pre-Game
• Written: Match Previews
• Game Day
• Written: Live Twitter updates
• Video: Pre-game Interviews
• Photo: Instagram - Fans and Players
• Post-Game
• Written: Match Analysis
• Video: Post Game Interviews
• Photo: Match Photos
• Mid Week
• Written: Club Story
• Video: Player Profile
• Audio: Podcast

15. Ann Odong
Danielle Warby
Founder and Editor
Strategy and Planning
ann@thewomensgame.com
danielle.warby@thewomensgame.com
thewomensgame.com