Wizard of Social Media Webinar for Meta-morph-osis Virtual Business Solutions. Danielle Willis (773)243-9917 info@meta-morph-osis.com www.facebook.com/metamorphosisvbs @dtransformed1

1. Wizard of Social Media
Danielle Willis
(773)243-9917
www.facebook.com/metamorphosisvbs

2. Metamorphosis Virtual Business
Solutions
Document Strategic Social Contact Database Press Kit Creation
Creation Media Plan Management Grant File
Email Creation Blog Posting Creation
Management Profile Creation
Marketing & Funding
Newsletter Article Event
Content Management
Webinar Landing Page Client Feedback Management
Facilitation Facebook Forms Promotional
Outsourcing Twitter Products
facilitation
Linkedin
Virtual Admin.
Desktop Publish
Social Media
Email Newsletter

3. Wizard of Social Media
What is Social Media?
Why do I need it?
How do I use it?

4. Wizard of Social Media

5. Wizard of Social Media
The term Social Media refers to
the use of web-based and mobile
technologies to turn
communication into an
interactive dialogue.

6. Social media is a conversation online.
Look who’s talking:
your customers
your donors
your volunteers
your employees
your investors
your critics
your fans
your competition....
anyone who has internet access and an opinion.

8. The power to define and control a brand
is shifting from corporations and institutions
to individuals and communities.

10. Marketers can effectively use social media by
influencing the conversation.

11. Social media can help
you in all stages of
marketing, self-
promotion, public
relations, and
customer service:
research
strategic planning
implementation
evaluation

16. KEYS TO SUCCESS
o Experiment personally
before professionally
o Try a variety of social media
tools
o Be yourself, make some
friends, and share

17. KEYS TO SUCCESS
1. Discovery 2. Strategy
(people, competition, and (opportunities, objectives)
search engines)
4. Execution
3. Skills (tools, integration,
(identify internal resources policies, and process)
and gaps)
5. Maintenance
(monitor and adapt)
Source: 5 Phases of Social Media Marketing
http://socialcomputingjournal.com/viewcolumn.cfm?colid=789

18. CASE STUDY
o YouTube
o MySpace
o Facebook
o Twitter
o EHarmony
o “Digits” (their own online
community)
o Virtual communities –
Second Life
Source:
http://www.podtech.net/home/5209/h-
block-social-media-programs-success

19. CASE STUDY
Leveraged core goals across all
networks:
1. Reinforce their brand as tax
experts
2. Deliver on advocacy
positioning of the brand
3. Present the brand as being
innovative
o Through “unexpected and
meaningful interactions with
consumers”

20. CASE STUDY
o Be community appropriate
and relevant
(interacting on Second Life is
different than YouTube)
o It’s not free -
Human capital increased as
media buys decreased – Ask
yourself if this is successful
how do you scale it?

21. KEYS TO SUCCESS
o Find where your audience is
participating and indentify
the influencers
o Read industry blogs
(including comments)
o Google your company name
& your competition
o Find tools that can help you
listen

22. KEYS TO SUCCESS
o Avoid puffery
(people will ignore it)
o Avoid evasion and lying
(people won’t ignore it)
o Companies have watched
their biggest screw-up's
rise to the top 10 of a
Google search
o Admit your mistakes right
away

23. KEYS TO SUCCESS
o Don’t be afraid to share.
Corporations, like people,
need to share information
to get the value out of social
media
o Make your content easy to
share
o Incorporate tools that
promote sharing:
o Share This, RSS feeds, Email a
friend

24. KEYS TO SUCCESS
o Don't shout. Don't
broadcast. Don’t brag.
o Speak like yourself – not a
corporate marketing shill or
press secretary
o Personify your brand – give
people something they can
relate to.

25. KEYS TO SUCCESS
o Think like a contributor, not
a marketer
o Consider what is relevant to
the community before
contributing
o Don’t promote your
product on every post
o Win friends by promoting
other people’s content if it
interests you

26. KEYS TO SUCCESS
o Don’t try to delete or
remove criticism (it will just
make it worse)
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an
explanation and legitimate
solution

27. KEYS TO SUCCESS
o Don’t wait until you have a
campaign to launch - start
planning and listening now
o Build relationships so
they’re ready when you
need them

28. KEYS TO SUCCESS
o You need buy in from
everyone in the
organization
o Convince your CEO that
social media is relevant to
your organization
o Get your communications
team together, discuss the
options, then divide and
conquer