Why is Mexico the number one in obesity?

1. Obesity in Mexico
Emily Mai Allen
Adan Tamariz Barroeta
Dimitrije Krunic
Joskua Tadeo
Daniel Blanco

2. What is happening now?

3. 40% of Mexicans live in "food
insecure"

4. In Mexico 70% of the population is
overweight and obesity 32.8%

5. Positive and negative forces
Legislation on
advertisements
Taxation to unhealthy
food

6. Bigger is better
There is no “junk food” but,
a “junk diet”.

7. A change is possible
“It is needed a cultural revolution in order to change the way we feed ourselves” (Bertrán, Miriam)

8. SWOT Analysis
Strenght
“The campaign is promoting healthier way of live.”
Weaknesses
“It is starting almost from zero.”
Opportunities
“Government and global support.”
Threaths
“The old models of the family and tradition.”

9. Actors involved and affected

10. How are they involved and affected?
Advertisement/marketing companies/Media - There is a lot of advertising for
unhealthy food
Politicians/ Governments - Legislation/ prices
Parents - Parents feed their kids unhealthy food
Schools - Kids need to be educated about good and bad food
Humanitarian organisations - Different organisations have focus on the
problem

11. Transnationals Co. - Coca-Cola, Pepsi Co, sabritas, etc.