media ad culture

1. Media
&
Nonverbal Cross Cultural Communication
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3. Media, What does it refer to ?
refers collectively to all media
technologies which are intended
to reach a large audience via mass
communication.
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4. Broadcast media
Electronic media transmit their information
electronically
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5. It comprise of television, film and radio,
movies, CDs, DVDs
and some other
gadgets like
cameras
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8. What is a Culture
The quality in a person or society that arises from a
concern for what is regarded as excellent in arts,
letters, manners, scholarly pursuits, etc.
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9. Culture is
.
A particular form or stage of civilization, as that
of a certain nation or period: Greek culture.
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10. The behaviors
and beliefs
characteristic
of a particular
social, ethnic
or age group: the youth culture; the drug
culture, religious culture , marriage culture..
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11. Development or improvement of the mind
by education or training.
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12. Cultural Differences
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14. Cross-cultural communication
Is a field of study that looks at how
people from differing cultural
backgrounds communicate, in similar
and different ways among
themselves, and how they Endeavour
to communicate across cultures.
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15. Media and Culture
Global rise
the globalization of mass media
especially refers to the content – the
cultural products –available globally.
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16. Media and Culture
There are several parameters
that may be perceived
differently by people of
different cultures
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17. A cultural Icon
Can be a symbol,
logo, picture, name,
face, person, building
or other image
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18. Media and Culture
It is readily recognized and generally represents
an object or concept with great cultural
significance to a wide cultural group.
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19. High and Low Context Cultures
Edward T Hall.
He refers to context as the stimuli, environment or
ambiance surrounding the environment.
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20. Depending on how a
culture relies on the
points to communicate
their meaning, will place
them in either High or
Low context cultures.
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21. low-context cultures
Must be given a lot of background information
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22. High-Context cultures
Be on time.
Try to arrive few minutes early.
It saves you from stress.
very little background information has to be
You'll be much relaxed & work better
given.
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23. Intercultural Communication
Intercultural communication
occurs when a member of one
culture produces a message
for consumption by a member
of another culture.
More Precisely, intercultural
communication involves
interaction between people whose
cultural perceptions and symbols
systems are distinct to alter the
communication event.
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24. Intercultural Communication
Intercultural communication
occurs when a member of one
culture produces a message
for consumption by a member
of another culture.
More Precisely, intercultural
communication involves
interaction between people whose
cultural perceptions and symbols
systems are distinct to alter the
communication event.
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25. Non Verbal Communication
Non-Verbal contact
involves everything
from something as
obvious as eye contact
and facial expressions
to more discrete forms
of expression such as
the use of space. Non Verbal
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27. Non Verbal Communication
Kinesics to mean communicating
through body movement.
Eye Contact
and
Facial Expressions.
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31. Nonverbal Intercultural Communication
Arab Men often greet by
kissing on both checks.
In United States people
greet by shaking hands
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32. Nonverbal Intercultural Communication
In Japan they greet by bowing
In Mexico they often embrace
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33. Nonverbal Intercultural Communication
In Thailand to signal person to come near, one moves the fingers
back and forth. With the palm down. In the United States, you
beckon someone to come by holding the palm up and moving the
fingers toward your body. In Vietnam the same sign is used to call
a dog.
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34. Nonverbal Intercultural Communication
In Most Middle
east countries
and Asian
countries
pointing with
the index
finger is
considered
What does your culture say ? impolite.
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35. Nonverbal Intercultural Communication
Crossing ones legs in U.S is
often a sign of being
relaxed:
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36. Nonverbal Intercultural Communication
In Korea it is a social
taboo.
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37. Nonverbal Intercultural Communication
In Japan gifts are
exchanged with
both the hands
…. So in many
countries .. But
among Muslims
left hand is
considered
unclean and do
Exchange of Gifts not eat or pass
objects with it.
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39. Nonverbal Intercultural Communication
Being able to understand another culture is at the
heart of becoming a competent Communicator.
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40. Media and Culture
Intercultural
communication
competence is the
overall internal
capability of an
individual to manage
key challenging
features of intercultural
communication:
meaning analyzing the
situation and selecting
the correct mode of
behaviour.
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41. Commodification of culture
Giant industries discharge their messages into the
mainstream common consciousness. Channels
proliferate and new technologies pervade home and
office
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42. The Media are American
Jeremy Tunstall provided
a description of how
American media
entrepreneurs developed
their strategy for creating
universally attractive
cultural commodities and
succeeded internationally
against strong
competition from France
and Britain.
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44. Understanding Western Culture
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45. Western culture Western Film / TV
(but does influence it)
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46. Originates from Ancient Greece (Europe)
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47. Spread by Roman Empire (1st Century BC)
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48. Influenced by Christianity (4/5th Century)
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49. New ideas: Scientific Revolution (17th Century)
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50. Logic & Reason: Age of Enlightenment (18th Century)
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51. Independence: American Revolution (Late 18th
Century)
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52. Industrial Revolution (19th Century)
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53. Photo by Steve Rhodes
Modern Civilization (Today)
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54. Core Ideas & Reality- or fact-based thought
and perception (Aristotle 384-
Values 322 BC)
n
Recognizes the right o Emphasis on the
of private ownership, individual person
s
a
capital accumulation, e who is
exchange and profit R independent and
self-reliant
Individuals should be
able to act on their Worldly
own reason without happiness should
interference from be the focus of
others – i.e. each person's life
freedom
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55. We live in a
multicultural world
where cultures:
Transcend geography
and race (no
connection)
Exist worldwide in
some form (usually
mixed)
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56. Cultural West (US / Europe) East (China / East
Differences* Asia)
Logic Linear (direct Spiral (roundabout)
associations)
Communication Direct, verbal Indirect, implied
Identity Individual, independent Group orientated
Agreement / Argumentative, verbal Hard to say no, non-
Disagreement verbal
Punctuality Start and end on time Appointments flexible
Respect Success, achievement Seniority, wisdom
Business Relationship Economics come first Relationship comes first
Decision Making Distributed, proactive Manager has final say
Time Horizon Short term (per quarter) Long term (years
ahead)
Risk / Spending Risk-takers, spendthere are obvious exceptions
* but of course Risk-avoiders, save
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57. Uncomfortable Situations
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58. Western Culture and Media influence in the
New Culture of Consumption
With the ever increasing ethos
of immediate gratification in
the media, youth today go on
absorbing the media message.
Adolescents are more impulsive than adults and willing to
experiment with new behaviours, they are vulnerable to a host
of adverse outcomes.
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59. Modern Culture and Media and social formation
Music Video as the distinct Medium
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60. http://thehypefactor.com/wp-content/uploads/2010/08/
Katy-Perry-Teenage-Dream-music-video
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61. In their most common format, music videos couple a single
piece of music with images to create a short audiovisual
production intended to promote sales of recorded music.
The Themes of Music Videos: relationships with other genders,
races and romantic partners; the use of tobacco, alcohol, and other drugs;
threats and violence towards others and themselves –correlate strongly
with the health risks and behaviours of this age group. ( Ashby &Rich,
2005)
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62. Media and Culture
Content analyses of music videos : emergence and
evolution of a youth culture Body Image… Gender
Roles and Sexual Violence.
For youth who are
establishing themselves as
autonomous individuals …
music videos portrays ideals
of how males and females are
expected to look, act, and
relate to each other.
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63. From Twin Beds to Sex at Your Fingertips: Teen
Sexuality in Movies, Music, Television, and the
Internet
A Survey of adolescents
found that four out of
five youth report that
their peers learn “some
or a lot” about sex from
Media. Since music
videos are aimed at a
youth audience, sexual
themes and concerns
figure predominantly.
(Kunkel, Cope & Biely
1999)
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64. From Twin Beds to Sex at Your Fingertips: Teen
Sexuality in Movies, Music, Television, and the
Internet
Seventh and tenth grade
students who viewed
MTV prior to completing
a survey about sexual
attitudes were much
more likely to approve of
premarital sex than
students who did not
view music videos
beforehand (Greeson
&Williams, 1986)
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65. From Twin Beds to Sex at Your Fingertips: Teen
Sexuality in Movies, Music, Television, and the
Internet
High school students 14
to 18 years old who
watched more music
videos were found ot
havea higher level of
sexual experience than
their peers. D.S Ward
&Friedman, 2006).
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66. Portrayal of Adolescent in the Media and its
cultural impact
The presence of adolescents has
increased quite steadily since 1950
both in number of shows and number
of characters.
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67. Personal integrity is crucial.
Tell nothing but the truth.
Adolescent Body forgive and Eating
Bosses can Image mistakes
in thebut if you lie, you're gone.
Media: Trends
and Implications for Adolescent
Health
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68. Adolescents and Television Violence
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69. Tobacco Portrayals
in U.S. Advertising
and Entertainment
Media
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70. The Changing
Portrayal of
Alcohol Use in
Television
Advertising
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72. Portrayal of Women in Media
A recent UNESCO report describes
the litany of common images of
women in the media: The glamorous
sex kitten, the sainted mother, the
devious witch , the hard faced
corporate and political climber”. The
report released in 2009, states that
at the current rate of progress on
stereotyping women.
it will take another 75 years to achieve gender equality in media.
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73. Media and Women Culture
Television a culprit
Most heroes and protagonists,
particularly in prime time
programming, tend to be male.
Studies indicate that nearly
three quarters of all female
characters in sitcoms are
underweight, and those that
are overweight are often the
subject of comments or jokes
about their bodies made by
male characters.
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74. Media and Women Culture
In film industries the number of
roles for leading women is far
below that of men.
The use of body doubles for
actresses who have less than
idealized body proportions is
thought to contribute to
unrealistic expectations both
men and women have about
women’s body.
.
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76. Media and Culture
What ever role, television, film and
popular magazines are full of images
of women and girls who are typically
white, desperately thin and made up to
the hilt.
The majority of media is focused on
the “Superskinny” Portrayal of ideal
woman through ads, commercials,
celebrities and the fashion industry.
Ever since the dawn of media, women
have been influenced by the way they
were portrayed.
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77. Media and women Culture
With so many of these unrealistic
women being portrayed by media
…. Problems of low self esteem
manic exercise, even starvation…
sexual scandals .. Sexual abuses
of minors.
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78. Cultural Imperialism
Cultural Imperialism: The
media, fitting in with the
spread of global capitalism,
push mainly American culture
that promote ideologies of
consumption, instant
gratification and
individualism.
The cultural imperialism argues that media globalization will
lead to a homogenization of culture. Many cultural consequences
are predicted to follow, especially the delocalizing of content and
undermining of local cultures.
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79. Cultural Imperialism and Hybridization of Culture
The Medium is the message Marshall McLuhan
New media technologies allow for media content to flow easily
across borders and enable users to become producers, which in
turn lead to hybrid media forms.
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80. Media and Culture
Hybridization of culture becomes often a
threat to cultural identity, autonomy and integrity.
Thus the new culture is widely thought to be
accelerating to the process of Hybridization in
the global culture.
Medium is the Message
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81. Changes In Communication Technology :
Inevitably Produce
Profound Changes
in Both Culture
And
Social Order
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82. Modern Culture and Media
To study Media in the context of the broader
examination of modern cultural and social formations.
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