Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency
- 1. Dapper Insights Study
How Combining Real Time Bidding
with Dynamic Ads Drives Efficiency
BestShopping BestShopping BestShopping BestShopping BestShopping
Latest Furniture Deals Latest Sporting Goods Deals Latest Office Deals Latest Mobile Deals Latest Electronics Deals
$699 $12.99 $9.99 $12.99 $129
Buy Now Buy Now Buy Now Buy Now Buy Now
0
0
0
5
0
.4
.6
.7
.0
.5
$0
$0
$0
$1
$1
- 2. Shopping Comparison Conversion Rate by Category
furniture
sporting goods
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 3. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Furniture Deals
sporting goods
$699
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 4. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Sporting Goods Deals
sporting goods
$12.99
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 5. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Office Deals
sporting goods
$9.99
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 6. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Mobile Deals
sporting goods
$12.99
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 7. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Electronics Deals
sporting goods
$129
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 8. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Garden Deals
sporting goods
$11.50
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 9. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Apparel Deals
sporting goods
$11.50
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 10. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Music Deals
sporting goods
$75.00
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 11. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Video Game Deals
sporting goods
$199
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 12. Shopping Comparison Conversion Rate by Category
furniture BestShopping
Latest Baby Deals
sporting goods
$180
Buy Now
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 13. Shopping Comparison Conversion Rate by Category
furniture
sporting goods
office supplies
mobile
electronics
home & garden
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 14. Shopping Comparison Conversion Rate by Category
furniture
sporting goods
office supplies
mobile
electronics
home & garden 2x 4x
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 15. Shopping Comparison Conversion Rate by Category
furniture
sporting goods
office supplies
mobile
electronics
home & garden Average
clothing & apparel
musical instruments
video games & consoles
baby
0% 0.02% 0.04% 0.06% 0.08%
Conversion Rate
- 16. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017%
Baby 0.076%
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 17. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
$1.00
Static Bid
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 18. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
$1.00
Static Bid
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 19. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
$1.00
Static Bid
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 20. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
$1.00
Static Bid
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 21. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
$1.00
Static Bid
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 22. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
Real Value
Bid: $0.30
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 23. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $0.30 3M 505 $1.78 $900
Baby 0.076% $1.00 10M 7566 $1.32 $10,000
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
Real Value
Bid: $0.30
office supplies
baby
0% 0.02% 0.04% 0.06% 0.08%
- 24. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $0.30 3M 505 $1.78 $900
Baby 0.076% $1.50 15M 11,349 $1.98 $22,500
Static Bidding
Total
Conversions 9,249
Average CPA $2.16
Real Value
Bid: $0.30
office supplies
Real Value
Bid: $1.50
baby
0% 0.02% 0.04% 0.06% 0.08%
- 25. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $0.30 3M 505 $1.78 $900
Baby 0.076% $1.50 15M 11,349 $1.98 $22,500
Static Bidding Real-Time Bidding
Total
Conversions 9,249 11,854
Average CPA $2.16 $1.97
Real Value
Bid: $0.30
office supplies
Real Value
Bid: $1.50
baby
0% 0.02% 0.04% 0.06% 0.08%
- 26. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend
Office Supplies 0.017% $0.30 3M 505 $1.78 $900
Baby 0.076% $1.50 15M 11,349 $1.98 $22,500
Static Bidding Real-Time Bidding
Total
Conversions 9,249 11,854
Average CPA $2.16 $1.97
Real Value
Bid: $0.30
office supplies
Real Value
Bid: $1.50
baby
0% 0.02% 0.04% 0.06% 0.08%
- 27. SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend
10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.11
9997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.29
9994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.16
9991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.77
9988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.33
9985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.24
9982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.59
9979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.82
9976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.28
9973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.72
9970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.12
9967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.58
9964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.53
9961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.35
9958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.22
9955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.04
9952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.49
9949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.57
19895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.98
19889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.33
19883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.98
19877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.01
19871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.27
19865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.51
15886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.43
15881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.24
15876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.12
15872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.37
15867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.67
15862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.57
15857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.70
15853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.57
15848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.37
- 28. SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend
10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.11
9997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.29
9994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.16
9991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.77
9988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.33
9985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.24
9982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.59
9979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.82
9976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.28
9973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.72
9970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.12
9967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.58
9964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.53
9961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.35
9958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.22
9955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.04
9952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.49
9949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.57
19895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.98
19889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.33
19883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.98
19877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.01
19871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.27
19865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.51
15886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.43
15881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.24
15876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.12
15872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.37
15867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.67
15862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.57
15857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.70
15853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.57
15848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.37
- 29. SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend
10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.11
9997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.29
9994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.16
9991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.77
9988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.33
9985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.24
9982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.59
9979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.82
9976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.28
9973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.72
9970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.12
9967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.58
9964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.53
9961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.35
9958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.22
9955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.04
9952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.49
9949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.57
19895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.98
19889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.33
19883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.98
19877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.01
19871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.27
19865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.51
15886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.43
15881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.24
15876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.12
15872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.37
15867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.67
15862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.57
15857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.70
15853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.57
15848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.37
- 31. Dynamic Creative Real Time Bidding
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Latest Camera Deals
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.4
$0