Beverage development and management

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Why Us?
Power Brands is the world’s leading beverage formulation and brand
management firm.
Power Brands executives are beverage industry experts and leaders in beverage
innovation. Since 2006, we have led over 500 new beverage projects for our
clients.
Power Brands has successfully launched brands with multi-million dollar
budgets.
Our broad expertise stretches globally: Formulation, Graphic Design, Sales and
Marketing Strategy, Product Launch Strategy, Financing and Investor Expertise.
Power Brands offices are in Los Angeles and New York, with affiliates in the UK
and Asia.
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Services
Our expertise in the beverage industry can help you with:
Production]
Power Brands’ enjoys strong
relationships with raw material suppliers
and co-packers all over the world. We
can help produce and manufacture your
beverage in almost any market.
Brand Management
Power Brands has successfully
launched large-scale brands such as
Neuro and SK Energy Shots, as well
as smaller regional exercises. We can
help you manage a beverage launch
suitable to the scale of the project.
Branding / Graphic Design
Our creative design team specializes in
branding and brand communication. They
are experts in visual elements and
understanding beverage container
substrates (aluminum, Tetra, PET, glass,
etc.). Let us help you make your brand
POP!
Packaging Development
Power Brands’ team can guide the
decision making process to ensure
the container, label and cap are best
suited for the brand and
manufacturing process.
Beverage Formulation
Power Brands’ team of beverage
scientists have won many domestic and
international awards. They can match
flavors or formulate a custom beverage
to your liking from scratch.
Prototype Development
Prototypes are an excellent tool that
enable beverage entrepreneurs to
engage with the retail and/or
investor communities prior to
engaging in full-scale manufacturing.

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Additional services we offer include:
Power Brands utilizes technology to optimize positive brand
awareness.
Web Design
Power Brands' team
of expert developers
create eye-catching
websites that impress
buyers and
consumers alike.
Business Plans
POS Design
Marketing Strategy
Financial Forecast
Videos/Photography
Event Management
Corporate Identity
Copywriting
Printing
Social Media
Power Brands’ social
media experts
implement strategies
and tactics that keep
your brand highly
ranked, relevant, and
optimized.
SEO
Our online experts can
improve and create
efficiencies in your
online marketing
campaign. We provide
expertise in both
natural and PPC
applications.
+Services
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From Concept to Shelf
5 steps of Product Development:
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Every project begins with a Creative Brief.
Here, each client meets with the Power Brands development team
to discuss the vision of your beverage.
The Creative Brief covers:
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Creative Brief
Ingredients
Flavors
Packaging
Graphic Design
Cost and retail price estimates/targets
Timelines and deliverables

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Beverage R&D is done through Power Brands’ team of highly
experienced beverage scientists who are dedicated to beverage
development as well as knowledgeable with currently trending
ingredients and flavors.
Beverage Formulation is performed in Power Brands’
in-house beverage laboratory, where clients are always
welcome to visit in-person.
Power Brands networks with best-in-class flavor suppliers,
chemical suppliers, and raw material suppliers across
the industry.
Power Brands brings expertise knowledge in all beverage
segments, which include:
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Organic Beverages
Energy Shots
Cocktail Mixers
Juices
Sports Drinks
Protein Drinks
Energy Drinks
Coffees
Teas
Soft Drinks
Enhanced Water
Relaxation Drink
Beverage Formulation

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Power Brands team provides beverage packaging
expertise for all types of beverage applications.
Our knowledge of processing options and packaging
resources helps to expertly match your packaging to
the product.
Power Brands will then forward vendor information
to Clients as soon the packaging is determined.
It is the Client’s responsibility to establish a
relationship with the vendor, secure pricing,
availability, minimum order quantity, and timing.
Hot Fill Plastic
Cold Fill Plastic
Aluminum Cans
Aluminum Bottles
Flexible Packaging
Glass
Tetra Pak
Custom Packaging
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Packaging
Beverage Applications:

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Power Brands team of in-house designers specialize in
branding and brand communication. They have created
award-winning beverage labels and packaging design for
beverages projects in nearly every beverage category.
Our skillful design team brings expertise in each label
substrate, including can design, shrink sleeve labels, paper
wraps, and pressure sensitive labels.
Each project begins with concept artwork development
focused solely on the front panel. Once this is approved the
design team will move to the “layflat” stage: adapting the
artwork to the actual dieline for the label, including the side
panel copy, nutrition panel, UPC code and all mandatory
information.
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Branding + Label Design

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The Client will receive first round samples for sensory
evaluation typically within 10-15 business days of the Creative
Brief. Once feedback is provided, second round samples are
typically provided within 5 business days.
The design process begins with Direction Boards, these are
“idea-starter” design boards with fonts, colors and images for
the Client to consider. Design Boards are sent to the Client
within 5 business days of the Creative Brief.
Once feedback is provided on the Direction Boards, first round
concept artwork is delivered to Client within 10-15 business
days. Once feedback is provided, each subsequent round of
artwork is provided within 5 business days.
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Client Review and Approval
Formulation
Artwork

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Power Brands identifies and matches the right vendors based on location,
capabilities and cost efficiencies.
We provide complete transparency and each Client receives contact information
for the relevant suppliers for their project:
• Contract Manufacturer(s) • Ingredients
• Bottle, Can , Cap, and Label • Logistics and Warehousing
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Identify Suppliers

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Prior to going into full scale production, Power
Brands will always recommend Clients explore
prototype development. Prototypes and a solid
business plan or presentation will help the Client:
Secure capital from investors
Obtain purchase orders from key
account retailers or distributors
Perform focus group testing
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Prototypes

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If the Client is funded and ready to commence with production, Power Brands will always
recommend the Client manufacture the minimum amount of product possible.
Power Brands will identify appropriate contract manufacturers based on capability,
geography, and cost efficiencies. Power Brands will provide the Client with all relevant
contact information and offer Manufacturing Management services.
Power Brands enjoys contract manufacturing relationships across the U.S. and also
abroad, with key contacts in:
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Production
Asia Caribbean
Europe N. America (USA, Mexico, Canada)
Africa

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For select Clients, Power Brands can manage a full-scale market rollout.
This service includes:
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Product Management
Managing
production process:
Creating & implementing
sales strategy:
Securing vendors, ordering and
overseeing contract
manufacturing
Developing sales tools (sell sheets,
POS, pricing sheets, etc.)
Defining territories and target
distributors, brokers & retailers
Create pricing and promotion
architecture
Manage field sales and promotion
personnel
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Power Brands has on-staff key sales and marketing personnel
Power Brands manages all in-market activity, i.e. field sales, guerrilla sampling, in-
store events, sponsorship opportunities, promotional events
Retail channels range from independent grocers to national key accounts (Kroger,
Target)
Assist in web and on-line marketing, including basic SEO, social media
Together with the Client, Power Brands will define key metrics
and setup weekly reporting
All brand personnel will be clear on accountability and measurability
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Brand Management
Metrics and Reporting:

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Neuro
Best Functional Beverage
2013, BevNET Awards
SK Energy Shots
Product of the Year
2013, Consumer Survey
of Product Innovation
Evolution Fresh
Product of the Year
2012, BevNET Awards
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Award Winners
Power Brands has helped produce countless successful beverage brands.
Some of these products can be found nationwide! These are a few of our award
winners:

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(800) 730-9445
16501 Sherman Way | Van Nuys, CA. 91406 | sales@powerbrands.us
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Contact Us
@PowerBrandsLLC PowerBrandsConsulting @Power_Brands
+PowerBrandsUS PowerBrands PowerBrandsLLC