Conceptual approach to planning

1. Rouse Hill Town CenTRe | INNOVATION IN DESIGN
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INNOVATION IN DESIGN

2. …change the way you see
urban retail development
The GPT Group’s Rouse Hill Town Centre is a vibrant,
mixed-use town centre that provides a focal point for the
rapidly growing community of north-west Sydney.
The mix of great architecture, fantastic retail
choices and active spaces creates an authentic and
contemporary Australian town.
Rouse Hill Town Centre sits within a
broader masterplanned community
- The New Rouse Hill
1 | ROUSE HILL TOWN CENTRE
INNOVATION IN DESIGN

3. …change the way you see
urban retail development
Rouse Hill Town Centre balances a pedestrian friendly
and environmentally sustainable town centre that
respects the heritage, cultural and landscape features of
the local community.
Rouse Hill Town Centre has a strong connection to its
residential neighbourhoods, primary and secondary
schools and natural environment.
It’s truly a part of the fabric of this lively and growing
community.
Children play in the fountain,
Town Square
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4. Design Features
Main Street’s multi-use design gives it the ability to be
closed down for community events.
Full of lovely surprises, Main Street’s restaurant
precinct provides authentic and varied dining
experiences. Civic Way, the banking and service
precinct, features street parking for quick access to the
post office, banks and city services.
Local community enjoy a street
parade, Main Street
Pedestrian Loop through Rouse Hill
Town Centre’s four quadrants
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5. Design Features
A pedestrian loop in
essence becomes a series
of interconnected laneways
providing easy access to all
areas of Rouse Hill Town
Centre, to public transport,
walking and cycle paths and
car parking. The pedestrian
loop achieves a variety
of architectural styles,
materials, colours and spatial
diversity.
Pedestrian loop
Pedestrian loop
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6. Twilight films, Market Square
Community Spaces
Interactive public spaces provide locations for twilight cinema,
fun for the family and children’s play areas but also places of
quiet respite.
Market Square provides a great outdoor space for the community
to gather and experience local performances and events.
Town Square is the centrepiece of Rouse Hill Town Centre and
the heart of the community; a place for civic events where people
can meet and relax, enhancing the active day and night space.
The food terrace is designed as a multi-purpose space that can
accommodate civic events.
Town Square active day and night Food Terrace
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7. Backyard play area
Community Spaces
The outdoor Backyard play area offers much more than a
traditional playground, allowing children to explore, climb, listen,
touch and crawl.
The rooftop Secret Garden is a quiet space for storytelling for
children and yoga classes.
Animal Sculptures in Town Square
The Secret Garden
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8. Sustainability
Corporate Responsibility is a core focus for the success
of GPT.
The benchmark ESD (ecologically sustainable
development) initiatives of Rouse Hill Town Centre
provide a spectacular example of GPT’s commitment to
reducing our impact on the environment.
After its first year of operation, Rouse Hill Town Centre
reduced its ecological footprint by 32% compared to a
standard NSW regional shopping centre.
Add to this the recycled and sustainable materials
used in construction and operation, and the result is a
significant reduction in carbon emissions. Throughout
its life, Rouse Hill Town Centre will continue to strive to
reduce its impact on the environment.
Openable awnings respond to the
natural environment
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9. Sustainability
A great example of this is the Green Travel Club, which
is facilitated by a transport coordinator and encourages
staff to take public transport, car pool, walk or cycle to
work.
It is our hope that visitors to Rouse Hill Town Centre
will pass on the learnings we share with them to their
friends, families and colleagues.
Rouse Hill Town Centre features
bike parking and dog parking with
water bowls
Park assist technology
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10. Social Outcomes
Rouse Hill Town Centre’s healthy town walk outlines how we were able to achieve such significant energy and
water savings, and the sustainable or recycled materials that were used during construction.
As you walk around Rouse Hill Town Centre, you will find plaques that form part of the Healthy Town Walk. Schools,
business, community groups and visitors alike are invited to follow the trail and learn of the exciting and innovative
steps Rouse Hill Town Centre has made to reduce its footprint. Participants can pick up tips on how to reduce their
own impact on the planet.
Eco-footprints provide a self-
guided environmental education
trail thoughout Rouse Hill Town
Centre
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11. Social Outcomes
An educational interpretive trail throughout this vibrant space provides interactive games for children with lessons
about the natural, local and built environments.
A major community focus at Rouse Hill Town Centre has been to connect people to jobs. Our website employment
postings on opening had received 170,000 page views, been utilised by 37% of retailers; advertised 659 positions
and placed an estimated 550 people in work.
Tied in to this opportunity is the ability to promote on site learning centres to further improve skills.
On the children’s interpretive trail
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12. Tenants
All retailers at Rouse Hill Town Centre have enthusiastically embraced our sustainability
initiatives. In fact, each store has an Ecological Footprint Calculator, developed by GPT, to help
them keep their energy and water level usage low.
Although Rouse Hill Town Centre in many ways is different from a typical regional shopping
centre, it still relies on critical retail fundamentals including strong, well located majors, good
accessibility, convenient car parking and a good retail plan.
Consistent with the demands of the trade area, the retail mix includes a strong focus on
quality fresh food, eating options and homewares, with fashion and lifestyle/entertainment
elements.
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13. Tenants
Rouse Hill Town Centre features 2,800 square metres of office space and over 65,000 square
metres of retail space including:
• Five majors (Woolworths, Coles, Target, Big W and Reading Cinemas)
• Over 22,000 square metres of specialties (representing over 200 specialty stores)
• Four mini-majors
• Alfresco dining, with an array of restaurants and cafés located along relaxed open air streets
and surrounded by a strong leisure and lifestyle offer
• Two fresh food precincts featuring the full-line supermarkets Coles and Woolworths and a
monthly local farmers market
Farmers Market, Market Square
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14. Tenant Outcomes - Coles
Coles have pushed their tenancy designs to the next level.
Innovative design adaptations included:
• Chilled water from central plant for space cooling
• Central chilled water for heat rejection from refrigeration equipment
• Rapid roller doors to dock receiving area
• Flow/time controlled tapware
• Motion sensors in back of house areas
• LED lighting in freezers
• Breathe easy paints
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15. Tenant Outcomes - Woolworths
Woolworths pushed their tenancy designs to the next level.
Innovative design adaptations included:
• Chilled water from central plant for space cooling
• Efficient refrigeration equipment
• Polished concrete floor in lieu of vinyl
• Wash and wear ceiling tiles in lieu of vinyl
• Flow/time controlled tapware
• T5 lighting throughout
• Motion sensors in back of house areas
• LED lighting in freezers
• Breathe easy paints
The Rouse Hill Town Centre store is now the national benchmark
for new Woolworths stores.
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