PPT on TATA NANO (Marketing)

1. Nano
Presented By:
 Darshan Joshi
 Neelam Rathod
 Daksha Kotian
 Cletus Machado
 Deepak Samal

2. INTRODUCTION
 Tata Motors Ltd. Is part of Tata Group.
 Formerly known as TELCO (TATA Engineering & Locomotive
Company
 Founded: 1945
 Founder: JRD Tata
 Industry: Automobile
 Headquarters: Mumbai
 Products: Automobiles, Commercial

3. INTRODUCTION
 Present Management:
 Chairman – Cyrus Pallonji Mistry
 Managing Director – Karl Slym (Died on 26th January 2014)
 Subsidiary – Jaguar Land Rover
 Gross Revenues in 2012-2013: Rs 193,583.95 Crores
 Profits in 2012-2013: Rs 9,892.61 Crores
 Country Footprints(across 6 continents): 129
 Consolidated Team Strength: 455,947 (2012–13)

4. To develop TATA into a world class
Indian car brand for innovative and
superior value vehicles

5. • To be the most admired multi-national Indian
company producing vehicles that people love to buy
• To create an organization that people enjoy
working for doing business with and investing in
MISSIO
N

6. “I saw families ridding around on
scooters with
kids standing up and mother carrying a
baby
and sitting Pillion and decided to do
Source – Business Standard
Car at a
price of
Scooter

7. I Promise to give
the people of India
the worlds
cheapest Car at
Rs.1,00,000

8. TATA’s NANO
Why
Nano
?
A Promise
is
A Promise
– Ratan Tata

9.  Unveiled on 10th January, 2008.
 "Gandhian engineering" principles—deep frugality with a
willingness to challenge conventional wisdom.
 Focus on the essentials.
 Creative innovative break-through thinking.
 Efficiency increases of the processes.

10. INNOVATIVE
DESIGN
 Components built and shipped
separately
 Assembled in a variety of locations
 Sold in kits – distributed, assembled
and serviced
 Stylish and comfortable - generous
leg space and head room
Modular Design

11.  Meets all safety requirements - intrusion-resistant doors, seat
belts, strong seats and tubeless tyres.
 Fuel efficient engine - fuel efficiency is attractive – 25 KMPL.
 Environment friendly - has a lower pollution level than two-
wheelers in India today!
 Meets EURO – 4 Emission Standards.

13. Price
Mileage
Style
Brand Name
First Innovation
Fiber Body
Low Suspension
Light Weight
Not Suitable for Hilly Areas
Delay due to Singur

14. Bikers can be
motivated
Auto rickshaw &
second hand Market
Other Competitors
Traffic Congestion
New Regulations

18.  ―You cannot run a plant where the wall is being broken; you
cannot run a plant where bombs are being thrown from all
the sides; you cannot run a plant where the people have
been intimidated or threatened. This is only during the
construction, what happens when we actually start running
the plant!‖
 ―I once mentioned that if somebody puts a gun to my
head, you either pull the trigger or take the gun away
because I will not move my head. I think Ms.Mamta
-Ratan Tata
Chariman, TATA
West
Bengal
was a
mistake

19.  Brand Image
 Damages to the Public property
 Losses bared
 Unemployment

20. I will not
stop!!!
 West Bengal’s loss another State’s gain
 Karnataka 1st to offer
 Gujarat offered 3 strategic locations
• Mundra in Kutch district
• Charodi in Sanand
• Surat
 Orissa offered land at Gopalpur
 Maharashtra, Andhra Pradesh, Uttarakhand also made an

21. A Win-
Win
Situatio
n

22. t
Gujara
t
 Reliable Infrastructure
 Locations - Government owned land
 Charodi and Chharal villages in Sanand the ultimate
Choice.
 100% exemption on electricity duty
 Concessional power tariff
 1,100 acre land comes cheap
 No stamp duty, Registration and transfer charges
 Payment for land in 8 equal annual instalments

23.  Benefits to Component
manufacturers and Vendors.
 New Investment opportunities and
positive sentiment in Gujarat.
 Benefit to Real estate market.
 Additional jobs and training
opportunities.

25. The
Peoples
Car