Mattingly "AI & Prompt Design: Large Language Models"
Migros and LeShop.ch
1. Migros and
LeShop.ch
Subject: Strategic Management
Professor: Pablo Hafner
Presented by: Daria Chizhova
16.09.2011
2. Table of Content
Migros
Story and Facts
LeShop.ch
Story and Facts
Migros + LeShop = Added Value
3. Migros (1)
One of the largest Swiss enterprises, its largest
supermarket chain and largest employer
The name comes from the French "mi" for half or mid-way
and "gros", which means wholesale
Migros was founded in 1925 in Zürich as a private
enterprise by Gottlieb Duttweiler
Migros sells neither alcoholic beverages nor cigarettes in
its flagship supermarkets
Migros does not stock pornographic magazines of any
level of explicitness
4. Migros (2)
Migros – supermarkets
LeShop.ch Migrol – petrol stations
M-electronics – electronics retail
stores and internet music download
service
OBI – Do it yourself stores
FitnessPark – fitness centres
Do it+Garden Migros – Do it yourself
stores
Micasa – furniture stores
MigrosBank – bank (it is the fifth-largest
in Switzerland)
Golfpark – public golf courses
Change Migros – currency exchange
Ex Libris – bookshops
Migros Klubschule – adult
education centres
SportXX – sports shops
Eurocentres – language schools
Chocolat Frey – chocolate
manufacture
Migros Magazin – the company's
sales magazine
Hotelplan – holidays company
Florissimail – postal flower service
Monte Generoso Railway, railway
owned by Migros
5. Migros (3)
To my surprise:
Globus Group became part of Migros in 1997
Interio – furniture stores
Globus – department stores
Globus Herren – menswear stores
Office World – office supplies (not the British Office
Worlds, owned by Staples)
Globi – a cartoon character who is mascot of the
Globus Group, often refers as Switzerland's Mickey
Mouse
6.
7. LeShop.ch (1)
LeShop.ch was created in 1998, bought by Migros in
2006
LeShop.ch is one of Europe's largest online grocery
stores (groceries and other essentials, articles for
home and hobby)
In the first quarter of 2006, the first one to achieve
break-even after Great Britain's Tesco.com
LeShop.ch delivers to almost all Swiss regions
(around 83% of households)
The majority of customers are young families and
professionally active people
8. LeShop.ch (2)
From the beginning of 2010 more
than 12000 types of goods can be
order through the Iphone
application
LeShop. Ch pursuing ecologically
friendly intentions by saving the
energy and decreasing the usage of
private transport which therefore
means the decrease of CO2
emission in the air
With all the saved energy you could
support a small city as Sion for a
year
10. LeShop.ch as an added
value
Turned out that LeShop.ch became an
added value for Migros as they
Increased the area of operation (more than 80%
of Switzerland with deliveries)
LeShop.ch serves about 50 000 families
Provides them with more than 200 tones of
products
Those prefer who don’t like queues or don’t
have time to shop during the day
25 из 30 товаров, наиболее часто заказываемых в интернет-супермаркете через iPhone, - свежие продукты. Кроме того, виртуальная корзинка покупателей значительно увеличилась в объеме за последнее время: клиенты заказывают в среднем более 70 килограммов товаров на сумму от 235 франков.
В среднем, 50 000 семей заказывают продукты и хозяйственные товары в LeShop.ch один раз в месяц, что равнозначно населению достаточно крупного города, как Лозанна или Винтертур. Каждый день дочернее предприятие Migros доставляет более 200 тонн товаров около 3000 клиентов во всех лингвистических регионах страны