Nowadays, sustainable production and consumption remain an exception. Consumers demand more sustainable products, yet they often lack information. The problem for product designers and managers: shifting to sustainable innovation is not always easy. This presentation will drive you through 10 tips to get started with more sustainable design. Parts of this presentation were inspired by the SPIN/Leapfrog Project, a joint initiative from TU Delft, the Vietnam Cleaner Production Center (VNCPC), UNEP and Dassault Systèmes. Learn more about the Leapfrog Project at: http://perspectives.3ds.com/tag/leapfrog-project/