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Come usare
i Social Media
un evento
in-store
per organizzare
Alberto Beccaris Social Media Specialist D4B
Chibimart Digital Workshop 2014
blo
g
website
MAILing
so
cial
live tweeting
visual
blogging
network
analytics
survey
sto
rify
content
leadrepo
rt
database
pro
m
o
adv
pre on postevent event event
event map
e
promote
content
through
EVENT
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• Responsive design
• form di contatto, richiesta info
• INfo: Agenda, speaker, partner, news
• content: c-t-action, mappa, countdown
!
EVENT
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• contenuti
• promo, sconti, offerte
• modulo contatto per richiesta info
• riferimenti presenze weB
EVENT
blo
g
w
ebsite
M
AILin
gso
cial
adv
• # twitter hashtag
• Facebook events
• linkedin SHoWCASE
• google+ events
• youtube live
EVENT
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• content curation
• articoli, e-book, white paper
• influencer, esperti sul tema
EVENT
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• google adwords
• facebook ads
• Linkedin ads
EVENT
EVENT
visual
real time
&
live
visual
blogging
network
monitoring
tweeting
[HootFeed, Tweetvite, Tweet My Events,
Tweet Reach]
• official hashtag
• listening
• retweet
• mention
• twitter wall
• tool:
EVENT
live tweeting
visual
blogging
monitoring
network
• foto
• video
• multidisplay
• user generated
content
• tool:
EVENT
[Postano, Snapcastr, Das Terminal]
live tweeting
visual
blogging
monitoring
network
• intro post
• real time post
• streaming video
• Live-polling
• guest blogger
• tool:
EVENT
[ScribbleLive, CoveritLive, Poll Everywhere]
live tweeting
visual
blogging
network
monitoring
• business meeting
• matchmaking
• speed dating
• networking room
• area demo
EVENT
live tweeting
visual
blogging
analytics
network
• keyword monitoring
• brand monitoring
• web listening tool
• google analytics
• tool:
EVENT
[Social Mention, Topsy, Piwik, ChartBeat,
Hashtagify, Mention Mapp]
storytell
feedback
&
EVENT
survey
co
n
ten
t
lead
repo
rt
pro
m
o
• timing: entro 24 ore
• thank you message
• offline - online
• tooL:
EVENT
database
sto
rify
[google modules, surveymonkey, survio]
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
• recupero documenti on e offline
• storify & paper.li
• Tool:
EVENT
database
[LiveFyre, StoryFul, 1-mix]
24
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
• condivisione presentazioni
• community building
• slideshare
• contenuti free o premium
EVENT
database
survey
sto
rify
co
n
ten
t
leadrepo
rt
pro
m
o
• update message
• segmentazione database
• pianificazione recall
• sales
EVENT
database
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
• consuntivo evento
• e-book, white paper, guide,
• contenuti free o premium
EVENT
database
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
database
• consolidamento database iniziale
• newsletter
• community management
• social media
• content marketing
EVENT
survey
sto
rify
co
n
ten
t
lead
repo
rt
database
pro
m
o
• loyalty marketing
• promozioni e offerte ad hoc
• premi
• guest post
EVENT
Come Usare i Social Media per Organizzare un Evento In-Store

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Come Usare i Social Media per Organizzare un Evento In-Store