State of the enterprise tablet data

A S u p p l e m e n t t o M o b i l e E n t e r p r i s e Ma g a z i n e

State of the Enterprise • I m p a c t o f B Y O D
o n T a b l e t s

Tablet Market • A c c e p t a n c e
i n t h e E n t e r p r i s e

• OS T r e n d s
The New Age of True Mobile Computing
The major technology trends of cloud computing and tablets are
intersecting to upset the balance of legacy computing environments.

R e s e a r c h Pa r t n e r

sponsored by

State of the Enterprise Tablet Market

State of the Enterprise
ta b l e o f Tablet Market
contents I n a d d i t i o n t o ‘ B Y OT ’ — 1 i n 5 C o m p a n i e s
Issuing Tablets to Employees
by chris Hazelton, Research Director Mobile & Wireless, 451 Research

T3 Impact of BYOD
on Tablets The enterprise is experiencing Data is sourced from two recent sur-
massive changes as the major veys. The first is from ChangeWave Re-
T5 Corporate Demand technology trends of cloud search, a service of 451 Research, lever-
for Tablets computing and tablets are inter- aging 25,000 highly qualified business,
secting to upset the balance of legacy technology and medical professionals
T5 Acceptance computing environments. The tablet is who are in a variety of roles in a broad
in the Enterprise the perfect window into cloud services – cross section of vertical markets such as
shifting computing from a single device software, telecom, healthcare, energy,
T6 Use of Tablets to multiple devices based on user choice hardware, manufacturing and retail.
by Role and need, with storage and processing The second source is from 451 Re-
of data moving to the cloud. The cloud search’s "2012 Enterprise Mobility Sur-
T8 Operating Systems enables device-independent computing, vey," which was done in partnership
Trends with access to content from anywhere, with Mobile Enterprise.
which will drive users to the device of
T10 WAN or WiFi their choice – increasingly a tablet.
Employees want to use tablets, which
T10 Popular Apps run operating systems familiar to them,
for the Enterprise avoiding a support nightmare for IT
when transitioning to new technology.
T12 Future Development Tablets provide streamlined computing
experiences with instant-on access to cor-
porate data and services that cannot eas-
ily be delivered by PCs and smartphones.
chris hazelton In this report, we explore the state
Chris Hazelton runs the Mobile and Wire- of the enterprise tablet market, includ-
less research practice at 451 Research, ing who is using them, what is driving
which covers hardware, software, and this expansion, and where this market
services for both enterprise and con- is going to have the greatest impact.
sumer mobility markets. Chris’ research We detail tablet users by role and the Impact of BYOD on
focuses on MDM as well as application extent that IT supports use by these Tablets
development platforms that target employee categories. Bring your own device (BYOD) is im-
smartphones and tab- We take a look at the mix of tablet pacting enterprises in nearly every
lets in the enterprise. He devices in use today, and what devices vertical of the U.S. Outside of heavily
is primarily interested in IT is considering down the road – both regulated industries, there is little that
the shift in enterprise by OEM and also by the OS’s they’re IT can do to stop the invasion of these
computing from desk- prioritizing for development of their devices. Mobile devices give end users
top to mobile. own applications and services. more choice and personalization op-

MobileEnterpriseMag.com september/october 2012 Mobile Enterprise | T3


figure 1

Acceptance of BYOD
in the Enterprise tions than any other enterprise IT tool The world of cloud, “Dropbox” in the
What is your company’s IT policy – and, many would argue, rightly so. enterprise or mobile file sharing and
regarding employees connect-
Because the device is typically carried synchronization, creates significant
ing their personal devices to the
enterprise systems? with an employee 24/7, there is the ex- risk as employees sync large amounts
pectation of being able to personalize of data between their laptops and
3.3%
10.5% 18.2% it (although frequently with corporate- tablets. It is these data intensive ap-
liable devices, this is not a right). plications that are pushing the enter-
13.3% The introduction of app centric prise mobility management space to
phones like iPhone and Android cre- focus more on managing applications
ated demand for devices outside of and the movement of data across mo-
17.7% 37% what IT was ready to provide. The bile devices.
growing rate of BYOD acceptance is The invasion of employee-liable de-
naturally being extended to tablets. As vices in the enterprise can be accepted
Employee-liable devices are banned any IT shop moves to support iPhone by IT, banned or simply ignored. Over-
and Android smartphones, that same all, 78.5% of our respondents allow
Employees can connect their own
infrastructure will support tablets to a employees to bring their own devices
mobile device(s) for email
large degree. to work. (See Fig. 1) Support for BYOD
Employees can connect their own Personalization often comes in the includes smartphones and tablets.
wireless device(s) for email and form of adding multimedia and appli- Of this very high percentage, the
enterprise applications
cations. In the case of tablets, there is a majority of companies have policies
Only with MDM client can employees connect propensity to have more data than on to support BYOD. Only 10.5% of or-
to email and enterprise applications smartphones, due to storage size, but ganizations admit that they have no

Company has no stated policy also use cases that approach content management or security policies when
creation or editing. it comes to the use of mobile devices.
Other Because of this, it is critical that IT This is a little more than half of the to-
has policies and capabilities in place tal of companies that actually prohibit
SOURCE: 451 Research, 451 Enterprise
Mobility Snapshot, June 2012 to deal with tablets in a BYOD world. BYOD, which is 18.2%.

figure 2 • Corporate Market: Current Tablet Usage
Does your company currently provide employees with tablet devices?

21%
18%
16% 15%
12%
9%
7%
6%
4%

May August November February May August November February May
2010 2010 2010 2011 2011 2011 2011 2012 2012
SOURCE: ChangeWave Research, 3Q 2012 Corporate IT Spending Trends, May 2012

T4 | Mobile Enterprise september/october 2012 MobileEnterpriseMag.com

The number of U.S. companies
issuing tablets to employees has
grown from 4% in May of 2010,
to 21% in May of 2012.

Corporate Demand Specifically, the key benefits they figure 3
for Tablets see are better responsiveness to their Organizational Policy
While the focus for many is on BYOD, customers, competition and cowork- on Tablet Use
enterprises are buying and issuing tab- ers. Tablets give employees instant ac- Does your company use tablet
lets to employees in large numbers. cess to critical information, allowing computers?
Since the launch of the iPad in April of them to move the ball forward from
2010, there has been significant cor- virtually anywhere. Tablets mean that
porate demand for tablets. According processes are less likely to be inter- 3.7%
11% 8.9%
to ChangeWave Research, a service of rupted by one or more employees who
451 Research, the number of U.S. com- are temporarily out of touch. 20.9%
panies issuing tablets to employees has 16.2%
grown from 4% in May of 2010, to 21% Acceptance in the
in May of 2012. (See Fig. 2) With more Enterprise 3.7%
17.8%
than 1 in 5 companies already issuing The tablet is fast becoming a key
17.8%
tablets to their employees on top of tool for the enterprise, but just how
those that are brought in by employees, prevalent is it, and is the enterprise
it is clear the tablet is here to stay. supporting it in large numbers yet?
Tablets are not allowed
Mobile tablets present a new op- Fig. 3 shows that only 8.9% of com-
portunity to empower employees to be panies prohibit the use of tablets by Company issues corporate-liable
tablets for employee use
more productive, more responsive and employees.
are easier to support from an IT stand- In fact, 20.9% of respondents indi- Employees can connect their
point. There are benefits to the hard- cate that they issue tablets to employ- own tablets for email
ware form factor, as we’ve discussed, ees as corporate-liable devices. Another
Employees can connect their own tablets
but the key drivers for mobile tablets 35.6% allow employees to connect for email and enterprise applications
will be mobile applications. their personal tablets to email, or email
These apps will be both horizontally and corporate applications. Only with MDM client can employees
connect to email and enterprise applications
and vertically focused tools. It will be While only 3.7% of companies use
the targeted and internally developed MDM systems to manage tablets, there
We are currently evaluating our
apps that will best deliver on the prom- are a large portion that are evaluat- policies toward tablets
ise of the mobile tablet. ing their plans (16.2%) or have yet to
The tablet provides ready access to implement policies on tablet use (11%). Company has no stated policy
computing resources that cannot easily Given that the tablet is relatively new
Other
be delivered by PCs and smartphones. (compared with smartphones and PCs),
Enterprises see the mobile tablet as a tool the enterprise is adopting tablets at a SOURCE: 451 Research, 451 Enterprise
Mobility Snapshot, June 2012
to improve the way they do businesses. rapid pace.



figure 4

Use of Tablets by Employee Type
What employee roles are using tablets in your organization?

Board Members 31% 6% 26% 18% 19%

CEO, CFO, CIO, etc. 10% 6% 51% 21% 12%

Division Heads 18% 14% 32% 22% 14%

Department Managers 15% 21% 22% 26% 16%

Top-Level Managers 15% 20% 20% 28% 17%

First-Level Managers 19% 24% 10% 29% 18%

IT Managers 15% 15% 32% 28% 10%

IT Staff 16% 20% 23% 29% 13%

Entry Level 20% 36% 3% 19% 21%

Use of Tablets by Role
Sales Staff 27% 18% 19% 18% 18% We’ve examined the rate of tablet
adoption in the enterprise, but who
Marketing 23% 20% 17% 22% 18% exactly is using these tablets for work?
Fig. 4 shows that IT is issuing tablets
Customer Facing 34% 31% 9% 9% 17%
(Retail Employees) to senior management in a big way.
Board members, C-level execs and divi-
Warehouse Staff 35% 32% 4% 8% 20% sion heads are the primary recipients
of these corporate-liable devices. In-
Field Service Staff 30% 24% 13% 14% 18% terestingly, skipping over middle man-
agement, the next most-likely recipi-
SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012 ents are IT managers and IT staff. This
N / A - RO LE N O T I N M Y O R G A N IZ AT IO N means that even though companies are
N O T PERM I TTED
not issuing as many devices to middle
CO RPO RATE LI A BLE
EM PLO YEE LI A BLE management, IT leaders see tablets as
D O N ’ T KN O W necessary for their jobs.
In terms of employees that are not
permitted to use tablets, it’s no surprise
that the percentages run in the oppo-
site direction along the organizational
Even though companies are not issuing
hierarchy. To accommodate middle
as many devices to middle management, management, however, IT often does
IT leaders see tablets as necessary for their jobs. allow employee-liable tablets as a way
to offset the lower rate of company-
issued tablets.



figure 5

Current Corporate Tablet Usage While use of tablets is banned most
Who manufactureS the tablets your company currently provides? often for entry-level employees, this is
largely also the case with retail, ware-
house and field-service staff. This will
Apple 85%
likely change as Windows Mobile de-
Samsung 7% vices are replaced with iOS and An-
droid devices.
Amazon 4%

Lenovo 4% Operating System
Trends
ASUS 4% There have been several mobile tab-
let computers powered by Microsoft’s
RIM/BlackBerry 3%
Windows OS, and while Windows 7
Motorola 3% has been architected to support multi-
touch, the full PC experience has not
HP 3%
translated well to the mobile tablet
Dell 2% form factor.
Until recently, the tablet was a seg-
Other 10% ment of the PC market. But we are
now in the age of mobile tablets that
deliver a new form of computing – not
‘portable’ computing, but truly ‘mo-
bile’ computing.
In discussing tablets today, the pri-
We are now in the age of mobile tablets that mary focus is on mobile operating sys-
deliver a new form of computing — not ‘por- tems such as Android, BlackBerry, iOS,

table’ computing, but truly ‘mobile’ computing. and Windows Phone. With its first-mov-
er advantage in today’s mobile tablet
market, Apple has translated a lead in

figure 6 • Windows 8 Upgrade
which of the following best describes your company’s Windows 8 upgrade plan?

We currently have no plans to upgrade to Windows 8 66%

We have an informal/tentative Windows 8 upgrade plan 8%

We are currently working on a Windows 8 upgrade plan 7%

We have a formal Windows 8 upgrade plan in place 2%

Don’t know 17%

SOURCE: ChangeWave Research, Windows 8 OS Report, June 2012


figure 7
the consumer space into a commanding Corporate Tablet Demand – A Comparison
lead in the enterprise tablet market. For those companies buying tablets in the next quarter, who is the
The impact of this is apparent in the manufacturer of tablets your company is planning on buying?
current market share of U.S. corporate
liable tablets shown in Fig. 5. While
84%
there are strong offerings from players Apple
83%
like Samsung and Lenovo, there are
several vendors that are struggling to 8%
Samsung
remain relevant in the market. 15%

Looking toward future demand in 6%
Amazon
the third quarter of 2012, (see Fig. 7) 6%
we see that Apple’s iPad will lose some
3%
share. Increased market awareness, Dell
5%
and interest in Android powered tab-
lets will benefit Samsung, Lenovo, and 2%
Lenovo
ASUS in the enterprise. 4%
The most significant impact on the 3%
Asus
enterprise tablet market in the longer 4%
term will be the uptake of Windows 8.
4%
While we expect significant interest in HP
4%
x86 based tablets powered by Windows
8, the interest in ARM based tablets will 2%
Motorola
be directly challenged by the iPad. 2%
Key value propositions for Windows
3%
8 on ARM are integration with Micro- RIM/BlackBerry
2%
soft services like Office, SharePoint, Ac-
tive Directory and Exchange. But almost
all other tablets provide integration
with these services — except for Office. F E B R U A RY 2 0 1 2
Office competitors and cloud M AY 2 0 1 2
based Office 365 may provide substi-
tutes for iOS and Android tablet users.
Windows 8 is also launching into a
market that has the most alternatives
Increased market awareness, and interest
for Windows in more than 20 years. As
such, according to the ChangeWave in Android powered tablets will benefit
data, two-thirds of respondents cur- Samsung, Lenovo and ASUS in the enterprise.
rently do not have plans to upgrade
to Windows 8. (See Fig. 6)
While the OS has yet to hit the mar-
ket, the rate that organizations up-

////////////////////////
grade from Windows 7 could be slow
as companies see alternatives to Win-
dows 8 for touch based devices as they
are rolled out.



figure 8
RIM's tablet prospects are fading Future Corporate Wireless Service Provider for Tablets
quickly, as the device vendor has not For those companies buying tablets in Q3 ’12, which wireless service
launched a major hardware refresh of provider will your company use?
its PlayBook tablet. The updated OS was
impressive, but the lack of developer
30%
support and questions about the future AT&T
26%
of BlackBerry and its supporting infra-
structure remain. 29%
Verizon
28%
WAN or Wi-Fi? 2%
Mobile tablets are heavily reliant on T-Mobile
3%
network connectivity, which is need-
4%
ed for Web browsing, messaging and Sprint
2%
downloading mobile apps. For this rea-
son, they are ideal devices for 3G and 11%
No Wireless Service
4G data services. Wireless wide-area 18%
networks (WLAN) mean mobile tablets
N/A
can access data from any coverage area. Don’t Know/Other
22%
While all mobile tablets have WLAN
access, there is no guarantee that us- SOURCE: ChangeWave Research, 3Q 2012 Corporate IT Spending Trends, May 2012
ers will be able to find or access a Wi-
F E B R U A RY 2 0 1 2
Fi hotspot while traveling away from
M AY 2 0 1 2
their office or residence.
WANs, both 3G and 4G, deliver near
seamless connectivity without the need
to authenticate when connecting to need to be sure these services are actu- where data access is running up against
the network. Another advantage is ally being used. increasing mobile data costs.
greater security in a world full of Wi-Fi While there are significant costs Mobile network bandwidth and the
hotspots; man-in-the-middle attacks for WAN data access, the growth and spectrum it runs on is a finite resource,
are possible by other networked de- interest in shared data plans on the and is significantly expensive from an
vices or the access point itself, allowing consumer side, may spill over to the infrastructure perspective, particularly
third parties to view any and all data. corporate side. Tablet growth is being when compared with landline networks
Virtual private networks (VPN) and driven by interest in mobile comput- — so demand for data will outstrip
secure socket layer (SSL) technology ing and cloud services that allow users WAN supply for the foreseeable future.
add a significant layer of protection, to access data from anywhere, on any In the ChangeWave survey, 59% of
but users and IT administrators will device. This demand for anytime, any- companies said they will use WAN ac-
cess. The opportunity here is the 22%
of respondents that are undecided
on the use of WAN data for tablets in
While there are significant costs for WAN their company. (See Fig.8)

data access, the growth and interest in shared
Popular Apps for
data plans on the consumer side may spill over the Enterprise
to the corporate side. The drive toward pre-packaged apps
for POS, CRM, field-service functions,

T10 | Mobile Enterprise SEPTEMBER/OCTOBER 2012 MobileEnterpriseMag.com


figure 9
HR applications and order manage- Use of Tablet Applications by Type
ment is also encouraging individual What types of applications does your organization use on tablets?
lines of business to make decisions in-
dependent of enterprise IT.
Email 82.1%
As already seen in the survey data
on mobile deployment in the enter- Business Intelligence 44.1%
prise, about 45% of respondents are
in the active stage of deploying mobile Collaboration tools 27.9%
apps for their employees.
CRM 16.2%
While IT may not be issuing corpo-
rate-liable devices, enterprise divisions Customer-facing app 19.6%
and groups certainly want to exploit
ERP 9.5%
the advantages of BYOD. Line of busi-
ness heads are motivated by the need Expense management 19.6%
to gain competitive advantage by en-
abling their employees and partners. Field service 17.3%
However, this will require work-
GPS navigation 25.1%
ing with enterprise IT staff since they
control the DMZ for business applica- Instant messaging 34.6%
tions, encompassing the areas of QA,
IT support tools 27.9%
security and integration.
As employees demand greater flex- POS – credit card 6.7%
ibility and mobility and the enterprise
IT shop gets equally comfortable with Productivity 39.1%

the app server and the security infra- Social networking 26.3%
structure, we expect core enterprise
systems sitting behind the firewall to Time tracking 13.4%
open up for mobile computing.
Travel management 16.8%

Future Development None 15.6%
The responses regarding primary plat-
form choice for app development were SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012

consistent with the growth of iOS and

//////////////////////////////
Android in the enterprise. Apple iOS
scored the highest on both primary and
secondary preference for development.
But after iOS, several enterprises have
equally favored both the browser and
Android as their primary platform for
app development.
While IT may not be issuing corporate-liable
The rising adoption of HTML5
in the enterprise has echoed well in
devices, enterprise divisions and groups certainly
the survey. Regarding multi-platform want to exploit the advantages of BYOD.
app development, enterprises have
given equal weight to iOS, Android



figure 10

Platform Choice for Mobile Application Development
rank platforms in the priority that Your organization targets while
DEVELOPING or procuring a mobile app HTML5 will
3%
continue to
Apple iOS 49.4% 20.2% 16.7% 10.7% lag iOS and
3.6%
Android.
Browser 12.5% 22.6% 28.6% 32.7%
(HTML5 approach)

4.8% 3%
BlackBerry 10 4.2% 18.5% 69.6%
and browser apps. Despite its still sig-
1.8% 3.6% 3% nificant presence in the enterprise in
BlackBerry Tablet OS 16.1% 75.6% terms of installed devices, RIM’s cur-
rent BlackBerry Tablet OS and next
year’s BlackBerry 10 OS are not on the
Google Android 10.7% 28.6% 28.6% 5.4% 26.8%
radar of most developers. (See Fig. 10)
The choice of HTML5 is poised to
0.6% 2.4% 3.6%
Mobile Linux 12.5% 81% have a strong impact on code reuse and
(Excluding Android)
future maintenance, as the browser
2.4%4.8% 2.4% – especially those based on Webkit –
Nokia Maemo 90.5% opens a route to multi-platform de-
ployment. However, HTML5 will con-
tinue to lag iOS and Android, owing to
Windows Phone 8% 22.5% 5.1% 64.5%
the stringent security requirements of
1.8% 4.2% 1.2% enterprises and the lack of comparable
Windows CE app management tools. Windows 8
10.1% 82.7%
(Embedded)
and Windows Phone have scored well
3.6% 1.8% in terms of enterprise willingness to
Windows XP 6% 12.5% 76.2%
consider these platforms for develop-
ment; however, very few of them have
1.8% 3.6% 2.4%
Windows Vista 6% 86.3% any plans for active deployment now.
There will continue to be significant
4.2% changes in enterprise mobility, as the
Windows 7 12.5% 19% 4.8% 59.5%
types of devices and their operating
systems fluctuate. Management and
1.8%
Windows 8 8.9% 34.5% 6.5% 48.2% development tools will need to sup-
port multiple native and Web-based
SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012 platforms. And as user preferences

PRI M A RY are increasingly a determining factor
W I LL D EVELO P I N PA R A L L E L in decisions to adopt technology, it is
W I LL CO N SI D ER imperative that IT build, buy or rent
FUTURE PLA N infrastructure that provides flexibil-
I G N O RE
ity to adapt as these user preferences

////////////////////////////////////////// change — and nowhere is this more
critical than with tablets. //



We would like to thank our sponsors:
AirWatch is a global leader in enterprise mobility management solutions
for mobile security, mobile device, application and content management.
AirWatch is recognized as a leader in Gartner’s Mobile Device Manage-
ment Magic Quadrant and our advanced platform is used by over 3,000
enterprises around the world. For more information call 866.501.7705 or
email sales@air-watch.com.

naturalFORMS® from ExpeData® allows users to eliminate paperwork by
completing business forms on iPad® and Android™ tablets using natural
input (handwriting, photos, drawings, annotations, voice, GPS, and elec-
tronic signatures). Data is immediately verified for accuracy, validated
with enterprise rules, and available in standard outputs for integration.
Learn more at www.naturalformsapp.com.

Motion Computing® is a leading global provider of integrated mobile
computing solutions for vertical markets, including healthcare, field
service, construction and retail. Rugged, lightweight and highly mobile,
Motion Tablet PCs maximize productivity through point-of-service com-
puting – improving efficiency, accuracy and overall performance while
saving time and reducing costs. www.motioncomputing.com

Mobile apps and tablets are transforming organizations, across the globe,
faster than ever before. This is the new opportunity—and it can be yours
with SAP. SAP mobile solutions can give your business the power to im-
prove customer satisfaction, increase productivity and jump ahead of the
competition. Learn more at www.sap.com/mobile

A leading provider of enterprise mobility software, Verivo Software helps
companies accelerate their business results. Its unique technology empow-
ers teams to centrally build, deploy, manage and update their mobile apps
– rapidly, securely and across multiple devices. Hundreds of companies in
numerous industries around the world rely on Verivo’s platform to drive
their mobility initiatives. Verivo.com


State of the enterprise tablet data

Recommended

Recommended

More Related Content

More from Datafield

More from Datafield (9)

Recently uploaded

Recently uploaded (20)

State of the enterprise tablet data