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Datamatics’
       Content2Cash Solution
       October 2012




Datamatics Global Services GmbH   Americas | Asia | Australia | Europe
Mission




                    Enrichment and Monetization of legacy
                     content to create additional revenue
                                  at low cost




Datamatics Global Services GmbH                   Americas | Asia | Australia | Europe
Content2Cash

                                                                      Inter-                 Content
Digitalization                    Analysis &      Import into         Linkage
                                  Indexing        DAM                                        Monetizing
                                                                      in DAM

Automatic                    Automatic          Import content     Creation of            Monetizing content
Digitalization               analysis           and generated      linkage between        via Web portal & shop
                                                enriched data      related content        for Consumers and
Manual Quality               Adding intrinsic                                             Business Partner
Improvement                  data               Add DAM internal   Enrich content         (Syndicates, )
                                                used indices       linkage with
Manual                       Applying                              additional             Digital licensing and
Transcription                Taxonomies         Content approval   semantic               protection
                                                for monetizing     information
                             Splitting in
Generating                                                                                CRM Integration
                             higher
standardized                                                       Define content
                             granularity
XML formats                                                        packages for           Automatic billing,
                             Manual Quality                        monetizing             direct debit, prepaid,
                             Improvement                                                  ..

                                      Editorial workflow including
                    content selection and versioning, licensing, approval, simulation

                                        Datamatics content-to-cash platform

Datamatics Global Services GmbH                                                      Americas | Asia | Australia | Europe
Retro-Digitalization


        • Input: Video-, Audio and Text based content

        • Output: XML content description

        • Technologies available
                • IVR technology for speech recognition
                • Transcription technology
                • Quality assurance
                • Content enrichment
                • Meta tagging




Datamatics Global Services GmbH                           Americas | Asia | Australia | Europe
Analyzing & Indexing


        • Input: XML content description

        • Output: XML content description enhanced with
                • Semantic data embedded in content
                • Semantic tagging based on taxonomy appliance
                • Semantic tagging for content splitting and inter-linkage

        • Technologies available:
                • Content analyzing and enhancement platform
                • Taxonomy technology
                • Content categorization and splitting technology


Datamatics Global Services GmbH                                       Americas | Asia | Australia | Europe
Digital Asset Management


        • Input: Enhanced XML content description

        • Output: Content accessible by monetizing channels
                • Content usable in units small as needed
                • Correlated content is linked and can be found easily
                • Content licensing information included
                • Rework on taxonomy and linkage is possible

        • Technologies available:
                • Datamatics Content Management Platform
                • Integration of out-of-the-shelf DAM systems and proprietary
                     DAM system implemented by customer

Datamatics Global Services GmbH                                      Americas | Asia | Australia | Europe
Content Monetizing


        • Input: Accessible and detectable content in DAM

        • Output: Content appropriate to user needs
                • User has found ALL interesting content
                • User can use content according to his usage scenario
                  (terms of licensing and protection)
                • User is paying accepted fee

        • Technologies available:
                • Datamatics Web Shop technologies
                • Datamatics content billing & payment technologies

                • Out-of-the-shelf systems from the market and proprietary
                  systems implemented by customer can be integrated
Datamatics Global Services GmbH                                       Americas | Asia | Australia | Europe
Benefits


        • Monetization fulfilled by semantic enrichment and content
          linkage of existing content

        • Service applicable for any kind of content
          (text / audio / video, non-digital / digital)

        • Service is fully configurable depending on customer
          requirements in terms of

                • editorial process
                • IT landscape already in place
                • Integration of 3rd party suppliers


Datamatics Global Services GmbH                           Americas | Asia | Australia | Europe
Contact


    Germany / D-A-CH
    Website www.datamatics.com                Facebook www.facebook.com/datamatics.de
    Contact info@datamatics.eu                Twitter  www.twitter.com/datamatics_pub

    Datamatics Global Service GmbH
    Im Leuschnerpark 3
    64347 Griesheim
    Telefon +49 (6155) 79537-0


    Headquarter / India
    Website www.datamatics.com
    Contact onlineprintmedia@datamatics.com

    Datamatics Global Service Ltd.
    Knowledge Centre, Street No. 17
    MIDC, Andheri (East)
    Mumbai – 400 093
    Phone +91 (22) 6102 0000 – 0009



Datamatics Global Services GmbH                                                Americas | Asia | Australia | Europe

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Datamatics Content2Cash Solution

  • 1. Datamatics’ Content2Cash Solution October 2012 Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 2. Mission Enrichment and Monetization of legacy content to create additional revenue at low cost Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 3. Content2Cash Inter- Content Digitalization Analysis & Import into Linkage Indexing DAM Monetizing in DAM Automatic Automatic Import content Creation of Monetizing content Digitalization analysis and generated linkage between via Web portal & shop enriched data related content for Consumers and Manual Quality Adding intrinsic Business Partner Improvement data Add DAM internal Enrich content (Syndicates, ) used indices linkage with Manual Applying additional Digital licensing and Transcription Taxonomies Content approval semantic protection for monetizing information Splitting in Generating CRM Integration higher standardized Define content granularity XML formats packages for Automatic billing, Manual Quality monetizing direct debit, prepaid, Improvement .. Editorial workflow including content selection and versioning, licensing, approval, simulation Datamatics content-to-cash platform Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 4. Retro-Digitalization • Input: Video-, Audio and Text based content • Output: XML content description • Technologies available • IVR technology for speech recognition • Transcription technology • Quality assurance • Content enrichment • Meta tagging Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 5. Analyzing & Indexing • Input: XML content description • Output: XML content description enhanced with • Semantic data embedded in content • Semantic tagging based on taxonomy appliance • Semantic tagging for content splitting and inter-linkage • Technologies available: • Content analyzing and enhancement platform • Taxonomy technology • Content categorization and splitting technology Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 6. Digital Asset Management • Input: Enhanced XML content description • Output: Content accessible by monetizing channels • Content usable in units small as needed • Correlated content is linked and can be found easily • Content licensing information included • Rework on taxonomy and linkage is possible • Technologies available: • Datamatics Content Management Platform • Integration of out-of-the-shelf DAM systems and proprietary DAM system implemented by customer Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 7. Content Monetizing • Input: Accessible and detectable content in DAM • Output: Content appropriate to user needs • User has found ALL interesting content • User can use content according to his usage scenario (terms of licensing and protection) • User is paying accepted fee • Technologies available: • Datamatics Web Shop technologies • Datamatics content billing & payment technologies • Out-of-the-shelf systems from the market and proprietary systems implemented by customer can be integrated Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 8. Benefits • Monetization fulfilled by semantic enrichment and content linkage of existing content • Service applicable for any kind of content (text / audio / video, non-digital / digital) • Service is fully configurable depending on customer requirements in terms of • editorial process • IT landscape already in place • Integration of 3rd party suppliers Datamatics Global Services GmbH Americas | Asia | Australia | Europe
  • 9. Contact Germany / D-A-CH Website www.datamatics.com Facebook www.facebook.com/datamatics.de Contact info@datamatics.eu Twitter www.twitter.com/datamatics_pub Datamatics Global Service GmbH Im Leuschnerpark 3 64347 Griesheim Telefon +49 (6155) 79537-0 Headquarter / India Website www.datamatics.com Contact onlineprintmedia@datamatics.com Datamatics Global Service Ltd. Knowledge Centre, Street No. 17 MIDC, Andheri (East) Mumbai – 400 093 Phone +91 (22) 6102 0000 – 0009 Datamatics Global Services GmbH Americas | Asia | Australia | Europe