Datamatics Global Services has represented rapid technological changes at the forefront of publishing and knows the dynamics, technology and creativity of digital publishing routes. With a content billing solution for digital products, Datamatics Global Services is continuing this success story.

1. Digital Publishing Solutions
SUCCESS WITH ONLINE CUSTOMERS
Datamatics Global Services has represented rapid technological changes at
the forefront of publishing and knows the dynamics, technology and
creativity of digital publishing routes. With a content billing solution for
digital products, Datamatics Global Services is continuing this success
story.
I nnovative end users’ devices and ever‐changing reader demands lead to a paradigm shift
in the way in which content is created, distributed, purchased and consumed. The recipes
for success of traditional paper‐based Media‐Business‐Models are quickly becoming
obsolete. By decreasing margin and declining revenues, it is now vital for traditional
publishing companies to “go online” and to show an active online presence, in order to exist
on the new generation’s market.
Datamatics Global Services America, England, Switzerland and
possesses expertise, extensive knowledge Germany. The German subsidiary of
regarding business processes and Datamatics Global Services GmbH was
technologies of the next generation. founded more than 14 years ago and in
Datamatics Global Services can therefore addition to an advisory board of renowned
provide media and publishing houses, as representatives of the German publishing
well as E‐retail companies with anything industry, a team of project supervisors and
from what is needed for success with publishing consultants, it also has a center
customers of the new generation to their for proofreading and language services,
rapidly changing demands. Some of the which cover the main European languages.
major companies in global media and
leading publishing houses have extended
their existing services using the various
KPO‐offers from Datamatics Global
Services, and they have also introduced
new services.
Datamatics Group is an
international company with more than
5,000 employees and offices in Asia,
Translated from German as printed in PRINT& more magazine 2/2012

2. Digital Publishing Solutions
We spoke with Michael Thuleweit, manager of the German Datamatics Global Services
GmbH. When we consider your offers and solutions, which one would you recommend
as the most innovative and as the best for the current needs of the VDZ‐ Members?
MICHAEL THULEWEIT │ From our BPO‐solutions within the publishing
perspective, our innovative solution for industry, which is characterized by high
content billing with safety is such a quality and use of technology. With our
solution. It allows access to publishers in solution for content billing, we offer a
terms of online marketing of digital SaaS‐Model, with an advantage of easy
content: new paths, because the pricing is deployment and integration into the
much more flexible than before and existing IT‐milieus.
remuneration of content producers
(writers, other publishers, resellers), which
Michael Thuleweit, Management
can be quickly adapted to the ever‐ Datamatics Global Services GmbH
changing market situations. With our Im Leuschnerpark 3 | 64347 Griesheim
solution, price rules proposed or the
E-Mail info@datamatics.eu
content objects (eBooks, video, audio ...) Telephone +49 (0)6155/795 37-0
can be easily configured. These pricing Fax +49 (0)6155/795 37-19
rules permit pricing that is based on the http://dprs.blog.datamatics.eu/
Facebook: http://www.facebook.com/datamatics.de
needs of customers, thus enhancing their www.datamatics.com | twitter: @datamatics_pub
satisfaction and loyalty to the publisher.
We are a very well‐positioned provider of
But the contents must be available online before the sale.
One of our core businesses is digitization of content and production of suitable products
online. The Kindle format PRC, iPad Format ePUB and the “classic” PDF are just some of the
examples. As a result of our long international presence in the industry, we have a very
broad base of experience, expertise, the know‐how and resources in production. In recent
years we have processed around 500,000 documents digitally, and currently there are
another 650,000 digital pages pending.
Translated from German as printed in PRINT& more magazine 2/2012

3. Digital Publishing Solutions
We have understood your core competency in BPO and Content Billing. But why
should we go for digitization to an offshore company, when we can just as easily
have this with our traditional partners in the field, with short turnaround in
communication and processing?
In times when the market is always more can buy the expertise at the best price. For
of a price war and therefore regulated and this reason, we are represented with
determined by the lowest price, it is multilingual teams both in Asia and in
important that all requirements comply southeastern Europe and of course, in
with these market needs. For this reason Germany. In addition to the “best‐price”
we no longer speak of “offshore” or “near‐ offer, it is important for the customers to
shore”, but we instead speak of the “right ensure a long‐term customer loyalty. We
shore”, as we have the appropriate achieve this through our sales in Germany
locations worldwide for all of the and our project team, consultants and
requirements of our customers. Of course, contact persons from the German
it is important to have a partner on the publishing industry. By combination of
spot, a partner that understands the “best price” and German publishing
client’s needs and can coordinate projects consultants, we are of particular interest
on‐site. In order for a customer to obtain as a partner to the small and medium
the highest efficiency, the actual sized publishers.
production is carried out there where you
Translated from German as printed in PRINT& more magazine 2/2012