Self-service tools empowers business users to rapidly gather, analyze and visualize data from broad, diverse data sources. Analyzing these sources provides new answers and new business opportunities for those smart enough to answer the new questions. Free your IT staff from the need to respond to routine report requests. Business users can now rely on the rapid delivery of advanced self-service BI and data visualization capabilities to solve complex problems and capitalize on new opportunities. From these slides, you will learn: -Customer examples and return on investment from self-service big data analytics -How business analysts can take advantage of Machine Learning -Best practices in self-service big data analytics