Webinar: How to Make Your Email Marketing Investment Pay for Itself. Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.

1. Make Your Email Marketing Pay for Itself

2. Presenters Jeanniey Mullen , Senior Partner and Global Executive Director, Email and Digital Dialog, OgilvyOne Worldwide - Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B e-mail platforms that incorporated on-demand video in the message. Prior to Avalon, Jeanniey worked at Grey Direct and pioneered the first e-mail marketing practice inside a global agency. Jeanniey is viewed as one of the thought leaders in the e-mail marketing field. Norman Miglietta, Directory Advertising & Marketing, Turner Sports - Norman Miglietta has over 15 years of experience in advertising, promotions, marketing communications and marketing strategy. In his role as director, advertising and marketing, Miglietta draws upon his expertise to drive the revenue for the e-commerce and subscription businesses, and increase overall site growth for NASCAR.COM, PGATOUR.COM and PGA.COM. This entails creating and executing strategic plans for all marketing opportunities, such as database/email marketing, sales/sponsorship integration and other demand generation programs. Miglietta also oversees property creative development including TV, radio, print and all online advertising. Dave Hendricks, VP Market Strategy, Datran Media - Dave Hendricks started his career in 1988 as a consultant for Arthur Andersen's Washington, DC Office and later served in roles at several database marketing and web services solutions providers. In late 2003, Experian recruited Hendricks to join as the VP of its Internet marketing unit which later acquired CheetahMail. While SVP of sales at Donnelley Marketing during 2004 and 2005, Hendricks reorganized the sales operation and led the implementation of Salesforce.com across five InfoUSA divisions while playing a key role in many large, multi-year client wins.

6. Driving Revenue

7. Driving Revenue

12. Your Email is Valuable Media! Skilled salespeople sell slices of your inventory to advertisers willing to pay your minimum CPM. But what happens to email media that goes unsold? Inventory

13. Your Unsold Media is Going to Waste! StormPost features an Inventory Management solution that provides email list owners with a way to quantify their total amount of email inventory, sold and available. Everything is automated! Inventory

14. Stand-alone emails Banners in newsletters Short text ads in email Email is Valuable Media

16. Private Auctions in EO

17. Marketers Can Manage Every Aspect of Their Campaign in the EO Marketplace