Call Dave McCallum at 707-452-2307 to find out how effective, cost-efficient and easy radio advertising can be.

1. Format – Hometown Adult Contemporary
Target Audience – Adults 25-64
Station Features:
Local Image
Helping Your Hometown
Local Traffic
Local Weather
Local News
Local Events Information
Daily Coffee Break Promotion
The Music:
Lady Gaga
Maroon 5
Sheryl Crow
Matchbox 20
Kelly Clarkson
Katy Perry
On-Air:
5A-9A: John Young and Ron Brown
9A-10A: John Young
10A-2P: Ron Brown
2P-7P: Donna Perry w/Jeff Dorian
7P-5A: The Best Music

2.  Radio Reaches 93% of all consumers each
week!
 44.7% Listen In-Car
 36.1% Listen At-Home
 19.2% Listen At-Work/Other
Source: RAB
Radio

3. KUIC Reaches 215,000+ people each week!
Weekly Cume. Oct/Nov/Dec PPM Arbitron
That’s like filling AT&T Park to capacity 5 times!

4. KUIC Coverage Map

5. Our Listeners are Your Customers!
KUIC Radio
14.6
16.5
30.7
24.5
8.6
5.1
0
5
10
15
20
25
30
35
18-
24
25-
34
35-
44
45-
54
55-
64
65+
Age Levels
'%ofAudience
Household Income
5.2 5.7
13.6
23.1
52.3
0
10
20
30
40
50
60
<$25,000
$25K
-$34K
$35K
-$49K
$50K
-$74K
$75K
+
Household Income Levels
'%ofAudience
55% Female 45% Male
Employed = 86.2%
Own Home = 70.4%
Children in Household = 57.8%
• Scarborough Data

6. The average commute distance for Solano County commuters is 48
miles
The average commute time for Solano County commuters is 68
minutes
Over 91% of all Solano County commuters travel by car vs. commuters
from other Bay Area counties that rely on public transportation.
42% of all commuters get their traffic information via radio. Radio is
the most popular source for this information followed by Internet @
24%
KUIC exclusively targets Commuters with
up-to-the minute on-air and on-line ”Hometown” traffic reports 24/7!
* Commute Profile 2010 (San Francisco Bay Area)
Commuter Profile

7. We’re not just a radio station…
There’s not an hour that goes by that KUIC doesn’t direct our listeners to KUIC dot com. You
see, we’re not just a radio station anymore. We’re directing our listeners to KUIC dot com for
more information on contests, traffic, weather, community organizations, and more! The
effectiveness of “Hometown” radio combined with the magic of the internet truly is your best
media source for new customers in Your Hometown!
95.3FM KUIC features:
Over 215,000 listeners each week!
Solano, Yolo, Napa, and Contra Costa’s source for Hometown traffic, news, weather, and the
community!
KUIC dot com features:
Over 250,000 “Unique Visitors” annually
Solano, Yolo, Napa, and Contra Costa’s on-line source for Hometown traffic, news, weather, and the
community!
Advertiser listings and keyword searches

8. Gets Results!

9. The Four Keys to Successful
Advertising:
1. Message
2. Consistency
3. Repetition
4. Time

10. The Message:
 Always see life through the eyes of the customer
 Ask: What’s in it for the customer
 Ask them to do something
 How are you different from your competitors?
 How will the customer be better off by doing business
with you?

11. Consistency:
 Always stay true to the core message
 Search for one thing that differentiates your business
and use it in everything you do.
 People are always shopping
 People move an average of once every five years
 Be there when you’re needed

12. Repetition:
 Repetition is how we learn spelling, math, and grammar
 Repetition is how we learn the message of your business and
retain it
 Repetition is what propels consumers through the marketing
pipeline
Marketing Pipeline
Attention
Interest
Desire
Action

13. Time:
 Time is the catalyst, the single ingredient that brings greater
value to every advertising dollar you spend.
 Advertising has to be a strategic, planned part of customer
retention and growth
 Advertising can be compared to driving a car. You can’t
instantly go 65 mph. You know it takes time to get up to speed.
And, as you get up to speed your gas mileage isn’t as efficient.
Once you’re at cruising speed - the road smoothes out, your gas
mileage gets much better, and you make measurable progress
towards your goal. And if you take your foot off the gas (or stop
advertising) you will slow down
 Have patience – It will pay off!