Twitter & Facebook: A Strategic Approach in the Tourism Industry- presented by Dave Serino of Think! Social Media at the New Jersey Tourism Conference, Golden Nugget Hotel in Atlantic City; March 2012.

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New Jersey
Conference on Tourism
Atlantic City, NJ
March 15, 2012
Twitter & Facebook:
A Strategic Approach
Presented By
Dave Serino
Strategist & Educator
Think! Social Media
@DaveSerino

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MY CARD
http://44d.me/DaveSerino
@DaveSerino

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@DaveSerino

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WORDS OF WISDOM
“We lived on farms, we lived
in cities, now we’re going
to live on the internet.”
Sean Parker
The Social Network
@DaveSerino

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@DaveSerino

6. THE STATE OF THE AMERICAN TRAVELER
#NJTIA - New Jersey Conference on Tourism
• Average consumer has taken
4.8 trips in the past year with
33% saying they plan to
increase spending on travel
in the next year.
• 55% of the consumers are
looking for discounts or
bargins
• 26% will travel to less
expensive destinations
• 39% took a laptop on a
leisure trip
• 11% used an iPad or tablet to
view travel info
January 2012
www.destinationanalysists.com
@DaveSerino

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@DaveSerino

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@DaveSerino

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@DaveSerino

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TWITTER
#1 – Establish Yourself as Expert, Authority or
Advocate
• Before you begin decide on your brand,
content and strategy
70% - “I want to be a credible source for content and information
on the travel, tourism, hospitality & meeting industry in the areas
of online marketing and social media”
30% - “I want to relay my passion for my hobbies and interests: an
active life style, family, sports and craft micro brews”
@DaveSerino

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@DaveSerino

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TWITTER
#2 – Define Who You are via Your Profile and
Avatar
• Utilize the location, entire profile, and link for more
information
• Build brand with your background
- Use link URL’s not icons for Twitter, Facebook or
blog
@DaveSerino

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@DaveSerino

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TWITTER
#3 – Developing a Content Strategy that is Engaging,
Relevant and Random
• Reflect your tweets back to your goals
• Use keyword that are industry or trend specific:
- travel, tourism, beaches, casinos, etc.
• Bring current events and activities into your content
• Keep tweets at about 100 characters for
• “re-tweetablitity”
• Program tweets to be more efficient
• Engage with other via @Replies and Re-tweets
@DaveSerino

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TWITTER
#4 – Monitor Keyword Content and Hash Tags with
Third Party Applications
• There are several – pick which one is best for you:
- Seesmic, TweetDeck & HootSuite are the most
popular
• It also gives you the ability to easily join the
conversation quickly
@DaveSerino

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@DaveSerino
TWITTER

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@DaveSerino
TWITTER

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TWITTER

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TWITTER – WHAT WE LEARNED
• Be sure your bio is complete & keyword rich
• Use your background image to provide
additional info, paint a picture and
humanize your brand
• Listening is the key to a successful voice
• Use a third party Twitter application to
monitor the conversation and track relevant
keywords/hash tags
@DaveSerino

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@DaveSerino
MORE THAN A SOCIAL NETWORK….

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FACEBOOK
#1 – Use the Cover Photo to Capture the Visitor
• A showcase image to represent your
destination, property, or attraction.
• It should be consistent with your marketing
strategy and brand.
• Crowd source for a unique image through sites
like Flickr or invite fans to submit their own
• Remember: It should be 850px by 315px and
can not include price info, contact info, web
addresses or references to “Like” the page.
@DaveSerino

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@DaveSerino

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FACEBOOK
#2 – Capitalize on the Timeline
• Use an image or logo for the profile picture
that represents your brand and ties in well with
your cover photo.
• Complete your “About Us” section and
include links, background info and hours of
operation.
• Use the timeline feature to highlight the history
of your organization/destination.
@DaveSerino

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@DaveSerino

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FACEBOOK CONTENT TIPS
• When developing your posts, keep
your marketing objectives in mind
and focus your content around that
subject matter.
- Be flexible and prepare for
“randomness” and remember,
you post lasts between :45 mins-
3hrs.
@DaveSerino

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@DaveSerino

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@DaveSerino

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CREATING DEMAND WITH ADS

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FACEBOOK ADS

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FACEBOOK ADS

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FACEBOOK ADS

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FACEBOOK ADS
Testing: A or B?
Customized Text in Targeted
Ads
@DaveSerino

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Dave Serino
Strategist & Educator
DaveS@ThinkSocialMedia.com
Think! Social Media USA
3389 Habitat Trail
Pinckney, Michigan 48169
www.ThinkSocialMedia.com
Voice: 734-878-8800
Cell: 810-623-1505
Skype: dave.serino
www.Twitter.com/DaveSerino
http://44d.me/DaveSerino
www.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com
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